Nutrition and Health Niche - where to start when doing market research?

7 replies
Hello Warriors and happy holidays!!!

I need to do some market research for my nutrition site before I get going on researching and writing all the content etc. I don't really know where to start, I am not after the weight loss niche I am after the people who want to be healthy niche, people who want to take responsibility for their own health and prevent chronic disease and have quality of life.

I do understand I will need to take weight issues into consideration at all times but just don't want it to be my primary focus.

How have you all done this? Is this something I could potentially outsource?

Thanks so much!

Aleks
#health #market #niche #nutrition #research #start
  • Profile picture of the author sanusense
    Why don't you try Clickbank products, choose some health products and review them. Quite easy way to attract people towards your content.
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    • Profile picture of the author aleksbogata
      Originally Posted by sanusense View Post

      Why don't you try Clickbank products, choose some health products and review them. Quite easy way to attract people towards your content.
      Thank you Sanusense. I have looked at Clickbank before but didn't see much of natural health products but will go have another more in depth look.
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  • Profile picture of the author Victor Edson
    I'd start with keyword research and find a handful of keywords to rank. If you can't find enough search volume that could be a red flag, but not for this niche.

    Then look around for forums, social media pages & groups where you can connect with your target market.

    Similar sites are a huge bonus too, from guest posting to blog commenting and cross promoting with the owners they're a goldmine.

    You can definitely outsource keyword research. Find someone who uncovers the easy keywords and then someone else to uncover a few hundred or whatever you can get for a decent price. Fiverr and warrior for hire are where to look first. Seoclerks too. You can find plenty of these service providers.

    You can even outsource the finding of groups, pages, forums, and blogs too. Just know exactly what your requirements are and create a listing on odesk or fiverr to get bids and find someone to do the work.
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  • Profile picture of the author cristeck
    First, build a profile of your ideal client (the attached file below would help); based on that, do researches with google keyword tool, google trends, and other research tools available (this will help you know what your ideal clients are interested in, and will give you ideas for blog topics to write on); conduct researches regularly with Google Trends, to be updated on what prospects in your niche are constantly and currently looking for, and give it to them through your site. I would advise you to concentrate on this, and leave outsourcing for other administrative tasks in your niche. hope this helps!
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  • Profile picture of the author GlobalTrader
    There are numerous free enewsletters available - I would suggest subscribing to them to learn what these already successful on and offline health subject matter purveyors are publishing. Search for integrative medicine or alternative medicine, alternative health and here are a few names that I personally subscribe to - Dr. Mercola, WC Douglass MD, Healthier Talk, Nutrition and Healing.

    Do not copy their content but use it to find out what they have already researched and know to be of interest to their audiences and then research and write you own regarding the subject matter of their enewsletters.
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    GlobalTrader

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    • Profile picture of the author aleksbogata
      Originally Posted by GlobalTrader View Post

      There are numerous free enewsletters available - I would suggest subscribing to them to learn what these already successful on and offline health subject matter purveyors are publishing. Search for integrative medicine or alternative medicine, alternative health and here are a few names that I personally subscribe to - Dr. Mercola, WC Douglass MD, Healthier Talk, Nutrition and Healing.

      Do not copy their content but use it to find out what they have already researched and know to be of interest to their audiences and then research and write you own regarding the subject matter of their enewsletters.
      Thanks for the idea Global Trader. It's definitely a good guide as to what is being written out there. I have content bursting out of my head so that is not going to be a problem was more concerned about keyword research I think. Will get going with that as well.
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  • Profile picture of the author JohnMcCabe
    Aleks, you already know where to start. You just don't realize it.

    I am after the people who want to be healthy niche, people who want to take responsibility for their own health and prevent chronic disease and have quality of life.
    If you want to outsource some of the preliminary research, start with this. Have your researcher build you a list of sites, of a quality you define, that seem to target the people you described. They might even give you some of the keywords associated with those sites.

    The next step is yours, I'm afraid. Visit those sites and explore what they offer and how they offer it. Prune the list down to the sites that actually look to you like they target your ideal customer.

    Now you can outsource again, or do it yourself. Using sites like quantcast or compete.com, build a demographic and psychographic profile of the people who use those sites on your list. Gender, age, education, what media they read/view, etc.

    Once you have that profile, you'll know where to look for keywords, places to advertise, possible syndication and/or guest posting opportunities, etc.
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