Is guns and firearms niche profitable?

by Thien
32 replies
I have always been interested in guns and going to the shooting range, so I was just wondering if this is a good niche to get in to. Im in Houston, TX by the way just in case there are any legal concerns.
#firearms #guns #niche #profitable
  • Profile picture of the author BradVert2013
    I'm sure it is. There's always demand for guns and related accessories.

    But be careful with ad networks. Adsense, for example, prohibits any websites with weapons related content.
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  • Profile picture of the author onlyHope
    I'll be your first customer. There is this dummy on this forum that I want to shoot. His name is Teravel.
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  • Profile picture of the author sbucciarel
    Banned
    You should probably brush up on gun laws before selling guns and ammo. My father has been an FFL, federally licensed firearms dealer for many years and he built custom rifle match rifles until his retirement.

    Gun law in the United States - Wikipedia, the free encyclopedia
    Firearms - Frequently Asked Questions - Conduct of Business (Licensees) | ATF
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  • Profile picture of the author jasondinner
    Whenever there is a group of people extremely passionate about a thing (in this case it's guns and fire arms)...

    AND

    ...they show it by taking out their credit card or cash and spending their hard earned money, then there's a very good chance you can profit from it.
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    • Profile picture of the author jasondinner
      Originally Posted by brutecky View Post

      Guns and Firearms IS NOT a niche.
      Perhaps it is extremely broad and can be drilled down a lot tighter based on type of gun, but I would still consider it a niche.
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      • Profile picture of the author brutecky
        Originally Posted by jasondinner View Post

        Perhaps it is extremely broad and can be drilled down a lot tighter based on type of gun, but I would still consider it a niche.
        A niche, by definition is NOT extremely broad, and is instead very specific. So by saying .. its extremely broad, but still a niche you are contradicting yourself. Or you dont know what the word 'niche' means.

        A niche is a very targeted section (the niche) of a larger category. Guns and Firearms is a large category, a niche in this category would be "Youth Target Shooting". "Self Defense Training for Women" .. etc.
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Thien View Post

          I consider it a niche under the sporting market, but if I am wrong then by all means enlighten me.
          Not all who are interested in guns and shooting are in the sporting market. You could also include law enforcement officers, private citizens worried about self defense, "preppers", even the element that causes the ad networks to flinch - criminals and political extremists.

          None of those fit under the "sporting" label, yet are legitimate markets, at least as far as definitions go.

          Originally Posted by brutecky View Post

          A niche, by definition is NOT extremely broad, and is instead very specific. So by saying .. its extremely broad, but still a niche you are contradicting yourself. Or you dont know what the word 'niche' means.

          A niche is a very targeted section (the niche) of a larger category. Guns and Firearms is a large category, a niche in this category would be "Youth Target Shooting". "Self Defense Training for Women" .. etc.
          Note the dual nature of the examples here. They contain both a fairly specific activity or facet of the market ("self defense training") and a demographic ("for women"). One could even narrow that further by either element. "Self defense training" could become "concealed carry training". "For women" could become "single professional women".

          Calling this market the "guns niche" is almost as nonsensical as talking about the "health niche"...
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          • Profile picture of the author sbucciarel
            Banned
            Originally Posted by JohnMcCabe View Post

            Not all who are interested in guns and shooting are in the sporting market. You could also include law enforcement officers, private citizens worried about self defense, "preppers", even the element that causes the ad networks to flinch - criminals and political extremists.

            None of those fit under the "sporting" label, yet are legitimate markets, at least as far as definitions go.

            Note the dual nature of the examples here. They contain both a fairly specific activity or facet of the market ("self defense training") and a demographic ("for women"). One could even narrow that further by either element. "Self defense training" could become "concealed carry training". "For women" could become "single professional women".

            Calling this market the "guns niche" is almost as nonsensical as talking about the "health niche"...
            ^^^^^^
            This

            Sporting is just a small segment of those interested in guns. There are a lot of considerations in the market, the most important, depending on what you plan on selling, are laws. The next would be that many gun enthusiasts are highly knowledgeable in their area of interest and you'd need to come up with some really dynamite information before you could capture their interest. There's a million different gun forums. Take a look and you'll see what I mean.

            There are a lot of niches that are far easier to break into.
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        • Profile picture of the author jasondinner
          Originally Posted by brutecky View Post

          A niche, by definition is NOT extremely broad, and is instead very specific. So by saying .. its extremely broad, but still a niche you are contradicting yourself. Or you dont know what the word 'niche' means.

          A niche is a very targeted section (the niche) of a larger category. Guns and Firearms is a large category, a niche in this category would be "Youth Target Shooting". "Self Defense Training for Women" .. etc.
          If I want to call it the gun niche i can and will. It's a niche! There I said it! hahaha

          There are many sub niches in the niche.

          Maybe we have different interpretations of the same thing, but at the end of the day, revenue generated trumps proper terminology or use of the word niche...

          But thanks for the lesson...
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    • Profile picture of the author Thien
      Originally Posted by brutecky View Post

      Guns and Firearms IS NOT a niche.
      I consider it a niche under the sporting market, but if I am wrong then by all means enlighten me.
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      • Profile picture of the author Tania Edwards
        Originally Posted by Thien View Post

        I consider it a niche under the sporting market, but if I am wrong then by all means enlighten me.
        In my personal opinion it is industry though it can be broken down to different niches
        but I don't think it will be very profitable. There are two reasons behind it 1]the countries and states legislation and 2] the network rules such as Google Adsense.
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    • Originally Posted by brutecky View Post

      Guns and Firearms IS NOT a niche.
      It is obviously an entire market on its own rather than a niche. So yes, probably you'd want to narrow your positioning down to a smaller segment. And, while I've never been involved in that market, I'm positive it's very lucrative, alas it might be muddy from a legal requirements and disclaimers point of view.
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  • Profile picture of the author koreancowboy
    I would drill down and focus on a specific niche in guns and firearms, like this site.
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  • Profile picture of the author Ricardo Furtado
    It is hard to track the number of guns sold all over the globe.

    But according to statistics revealed, nearly 4.5 million legal guns are sold in the USA each year.

    So, there is a lot of money to be made from this kind of a business.

    Albeit, be sure you have all the laws in place.

    All the best. Regards.
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    Ricardo Furtado

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    • Profile picture of the author JohnMcCabe
      Originally Posted by Ricardo Furtado View Post

      It is hard to track the number of guns sold all over the globe.

      But according to statistics revealed, nearly 4.5 million legal guns are sold in the USA each year.

      So, there is a lot of money to be made from this kind of a business.

      Albeit, be sure you have all the laws in place.

      All the best. Regards.
      There is indeed a lot of money to be made, even if you never sell a single firearm or round of ammunition. Even if you stick to "guns", you cover everything from replica weapons to black powder guns and kits and handguns to shotguns to rifles to specialty weapons like bangsticks for sharking. Add in information, training, accessories, clothing, and such, and we're talking a massive market.

      Beyond Suzanne's observation about members of this market being very knowledgable, this is one of those markets where distributing bad or outdated information could get someone jailed, injured or killed.
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    • Profile picture of the author JohnMcCabe
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      • Profile picture of the author Ricardo Furtado
        Originally Posted by JohnMcCabe View Post

        Beyond Suzanne's observation about members of this market being very knowledgeable, this is one of those markets where distributing bad or outdated information could get someone jailed, injured or killed.
        A fact that must not be ignored at any cost.
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  • Profile picture of the author SteveInStPete
    I know that the market for handguns for self-defense and concealed carry permits has exploded in the US in the last few years. There is also a shortage of ammo which has caused the prices to rise dramatically during the same time period. Ammo could be a very profitable niche that may be easier to break into with less regulations than the firearms industry.
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  • Profile picture of the author cyberzolo
    I don't see why it wouldn't be a lucrative niche to get into, many people are interested in guns. I mean we live in America right?
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  • Profile picture of the author Randall Magwood
    Profitable to me. I'd probably be your #1 customer. I still want to buy that $1000 tazer gun that cops be using on old people.
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  • Profile picture of the author Adie
    Originally Posted by Thien View Post

    I have always been interested in guns and going to the shooting range, so I was just wondering if this is a good niche to get in to. Im in Houston, TX by the way just in case there are any legal concerns.
    I have a gun for self defense and home defense purpose only but I will never promote or sell guns to other people. Of course its profitable that's why even gun runners do it because of the amount of money involved.
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  • Profile picture of the author David Hooper
    It's a very lucrative niche and there are a lot of things that make it easy to sell right now -- fear, scarcity, etc.
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  • Profile picture of the author Stuart Walker
    No need to argue about what is and isn't a niche but no doubt there's money to be made within the guns and firearms market.

    People are passionate about and buy guns that is 100% sure.

    Drill down and find a sub-niche if you're going to go for it but make sure you check the legal ramifications when promoting guns and giving advice.

    Think about the different reasons for using guns, hunting (and there's hundreds of sub-niches in there already), farmers, self defense, by cops, shooting ranges, clay shooting, crossbow shooting, archery etc etc etc.

    You could possibly sell gun accessories and equipment rather than the actual weapons or bullets and not face the same legal issues but you'd want to double check on that too.
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  • Profile picture of the author Mike Martel
    I'm doing very well with this. No need to sell physical items. People are looking for info. Plenty of affiliate programs for info products too.
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  • Profile picture of the author GoogleHydra
    I looked into selling firearms online way back in 1999 there are some concerns with interstate laws that made it prohibitive to me (not sure if any of that has changed) but there is probably a reason there isn't a flood of gun estores.

    But if you can sell guns willy nilly online these days I'll give you a niche, PINK PISTOLS! I'm not kidding.
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    • Profile picture of the author Devid Farah
      Well, let's have a look;

      "guns" 30,000,000+ monthly searches
      "firearms" 13,000,000+ monthly searches
      "guns firearms" 9,140,000 monthly searches

      Now you tell me if its profitable or not.
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  • From what I've learned about the firearms industry, selling new firearms is not as profitable as you might think. Most of the money is in buying/selling used firearms, ammo, and accessories because this stuff is cheaper to buy and the markup is high. Therefore, the margins are higher. This seems to be the way to go for someone starting out in the industry.
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  • Originally Posted by Thien View Post

    Is guns and firearms niche profitable?
    Well the US govt does spend a tiny amount of dollars in this niche.

    Im no expert, but I believe there maybe some profit to be found there.
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    • Profile picture of the author rts2271
      Tactical accessories gets you in to the ad networks and is almost as big as a market as firearms without a majority of the gotchas.

      The 2 most lucrative business ventures, banking and arms dealing.
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  • Profile picture of the author Sayan777
    Mod arm can be a good niche, you don't need a license to sell it.
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    • Profile picture of the author planetlubs
      It is an extremely profitable niche. Though I have not delved into the niche, I consistently see ads for that niche and blogs, which could indicate that they are making money from it.

      There are also lots of adsense ads meaning you could make money off of ad-sense.
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  • Profile picture of the author Ricardo Furtado
    Hi Thien.

    How are you?

    Was just curious, have you decided to get in this niche or not?

    All the best. Regards.
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    Ricardo Furtado

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