best method to deliver your free reports

4 replies
Hey guys

Im using aweber, and want to send out my free report.

It is seperated into 5 articles, would you break these articles down into 5 seperate days, or would you create a single report from this and have the user download all the content in PDF format immediately after opting in?

Not sure which technique is more worthwhile in the long run? I can see how breaking it into a series of emails over 5 days would maintain contact and possibly build a relationship, but could also see how it could annoy people too!

Any ideas anyone?

Thanks
#deliver #free #method #reports
  • Profile picture of the author tomcam
    5 separate days. Marketing conventional wisdom has it that it takes roughly 7 contacts before customers feel comfortable with you. Avoid direct sells the first 2 emails (articles), then mention your product a bit more explicitly starting #3 while still giving them some good info. Obviously have a discreet link to your sales page at the bottom of the email, and the best idea is to give a better deal for subscribers than your main salespage has.

    Space them a little unevenly so people don't come to expect them like clockwork. Say #1, then #2 after 2 days, #3 after 1 day, #4 after 2 days, #5 after 3 days, whatever.
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  • Profile picture of the author tomcam
    Oh, and use the PDF version for other things. Use as a free special report for, say, a free WSO to start building a subscriber list. Offer the PDF to potential affiliates as their bonus offer. Maybe post the PDF to something like Scribd or syndicate to one of the free ebook sites mentioned in this great Buzzblogger post.
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  • Profile picture of the author Simon Stanley
    wow thanks for the great info, much appreciated
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  • Profile picture of the author Scott Allan
    Hi there,

    I would be more inclined to send it out over several days (probably every 2nd day)

    If you have plr rights to your free report, on your last scheduled day you mights send the final message plus the pdf report in total as an extra gift to help your subscribers build their list.

    Keep it up your sleeve till the last day, if they liked the quality, they will love you for letting them use it too.


    Good Luck

    Scott Allan
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    Stuff n Junk

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