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Pen Names for Multiple Niches

by jjbalagosa
18 replies
This question is for article marketers.

What's you opinions on using pen names vs. using your real name for articles? And if you do use a pen name, do you use a different one for each separate niche?
#multiple #names #niches #pen
  • Profile picture of the author jjbalagosa
    Please help me someone! C'mon, I know there's at least 10 warriors on this forum that can easily answer this.
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  • Profile picture of the author new2ebiz
    Some of the article directories have specific rules on pen names. So be careful.

    I've used pen names since my offline freelance writing days. Still do in my online business. Most use their real name in their 'main' niche or where they wish to brand themselves. I bet there are people who use pen names for everything online, but could not prove it.

    There was a thread along this line recently, you might use 'search' and find it.

    Good luck
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    • Profile picture of the author Zack Lim
      Hi Jjbalagosa,

      If you are going to know more information regarding the using of pen name in article marketing, you might want to read Christopher Knight's blog post from

      => Creating and Using Effective Pen Names

      He is the owner of the number 1 article community online and he has mention something regarding the pen name.

      Hope this will be useful to you

      Zack
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    • Profile picture of the author jjbalagosa
      Originally Posted by new2ebiz View Post

      Some of the article directories have specific rules on pen names. So be careful.

      I've used pen names since my offline freelance writing days. Still do in my online business. Most use their real name in their 'main' niche or where they wish to brand themselves. I bet there are people who use pen names for everything online, but could not prove it.

      There was a thread along this line recently, you might use 'search' and find it.

      Good luck
      You confirmed my suspicions.

      Yeah, I tried doing a forum search for this topic. It brought back way too many results. Tried to scan through each one, but the blood from my eyes started to collect in a pool on my desk.
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  • Profile picture of the author new2ebiz
    It took me a little while to learn how to use the search function here.
    I'm sending you three links by pm I found that may be of interest to you. Not sure if you're allowed to include links in posts yet.
    I used 'pen name' in quotes using advanced search and chose the 'main internet discussion' forum of warriors to get the list.
    Tip: when I know I've seen a post in the recent past here, instead of trying to find it page by page I use my browser history list, saves my eyes and time.
    Good luck
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    • Profile picture of the author Peter Adamson
      If you have very different niches, then you should absolutely use pen names. You need to build expert status and confidence around the author's name. Who would trust an expert in making wine to give them advice on training dogs? The only way you should use your own name is if you are sure you are in a lifelong niche and you really want to be the real mccoy. You will need to be the real you when you go on TV for an interview!!
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      • Profile picture of the author ChrisMarx
        Eben Pagan uses the pen name "David DeAngelo" for his dating niche. He spent a lot of time thinking up the name because there are a lot of connotations or first impressions that come with the name as soon as you read it online...

        A bad example would be Phillip Poorboy if you were trying to be brand yourself in the make money online niche... however because of poorboy sandwiches, it might be a great name for a food niche.


        If I were in more than one niche, I would probably use a pen name because I wouldn't want my clients to get confused when they google my name or be turned off.
        As a customer, I'm less likely to follow someone if they're a so called "GURU" or have a blog in 10-100 different niches. It just lets me know that they're not paying full attention to their niche... rather their energy is going towards running their business.
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  • Profile picture of the author JonathanBoettcher
    I use different pen names for each niche I'm in.... helps keep things unique, especially in places like EzineArticles where say you write a few articles for a golf niche, then the reader looks up your account and discovers sure, you've got 10 articles on golf and 100 on Barbie dolls - then they don't know what to think. (niche names have been changed to protect the innocent =).

    However, I do use my own name for things related to marketing. That's what my blog is about (my domain name is my name) and I use it for marketing related products. That helps keep things easy.
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  • Profile picture of the author GFox
    I have often pondered JJbalagosa's question as well, and the responses here have certainly gone a long way to clarify and answer the question for me. Thanks!
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    • Profile picture of the author ebuyer123
      Originally Posted by GFox View Post

      I have often pondered JJbalagosa's question as well, and the responses here have certainly gone a long way to clarify and answer the question for me. Thanks!
      IMO this can be an example of GOOD Q&A,

      i.e. spot on, short, simple, and one or two sentences only.

      Thanks again to JonathanBoettcher for his great answers
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