My girlfriend's mum is a bra fitter and has her own business. They fit individuals or groups of women at so called bra-parties. You probably all know those things like tupperware parties, it's pretty much the same just with bras She fits them in a seperate room while the other women enjoy themselves.
Her business isn't as successful anymore as it used to be in the beginning, so her husband has given her 14 days now to get some new parties or she has to drop it.
I'd like to help them of course and thought about methods to promote their parties. I've already got a domain for it, but my biggest problem is how to promote it specifically to women in England.
I've already thought about driving traffic to the site via article marketing, but I don't know of any English article directories really, and most of the traffic from EA is probably American.
The second method I've thought about is promoting the business via local classified ads.
Unfortunately, PPC is out of question as they don't have the money for it.
It would be really great if anyone has any more ideas how I could promote the website and help them get a bra party