New law change? Or just hype?

19 replies
I have seen a recent product that is marketing a plugin to protect from the Better Business Bureau (BBB) enforcing their Online Interest-Based Advertising Accountability Program.

It appears to be a privacy like page that talks about what is done with visitors data.

This ad is the only time I have heard about this.

Is this a new concern for us or is this just people trying to sell their stuff?

I find this interesting as the BBB is not a governing body and if I understand correctly, is a paid service you can get your business added for a fee.

So anyone have any input on this?

Thanks

Keith
#change #hype #law
  • Profile picture of the author OnlineAddict
    Of course its just marketing.
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  • Profile picture of the author ColdWritingLLC
    Originally Posted by klittle View Post


    I find this interesting as the BBB is not a governing body and if I understand correctly, is a paid service you can get your business added for a fee.

    So anyone have any input on this?

    Thanks

    Keith
    Correct, the BBB is not a regulatory bureau and, more specifically, the Online Interest-Based Advertising Accountability Program is only a standardization or 'best practices' initiative. This is determined by selected lawyers, business people, and university staff.

    Also it seems to only be directed at owners of the ad network itself - while, for instance, Google will want to be in compliance, you as a website owner using their ad platform will be safe under their platform. It's a program to ensure the data collection and integration parts of the advertising process is ethical and privacy minded and most individual websites themselves don't collect this data (again, unless it's collected third-party by a larger advertising platform like Google and they would be the 'legally' responsible party).
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  • Profile picture of the author RyanGueterbock
    The BBB is one of the biggest mob owned scams of our modern history. They are known for border line extortion techniques and other shady business practices that were revealed on a 60 minutes episode one night.

    Personally I will never pay them a dime no matter what they decide to publish about my companies.
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    • Originally Posted by RyanGueterbock View Post

      The BBB is one of the biggest mob owned scams of our modern history. They are known for border line extortion techniques and other shady business practices that were revealed on a 60 minutes episode one night.

      Personally I will never pay them a dime no matter what they decide to publish about my companies.
      No they are not they are 1% mob over the rulers who take more and more each and every year by force that is the biggest mob. They are behind them.
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      soon people... Relax...
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  • Profile picture of the author writeaway
    There are form templates you can buy that should cover your behind. That plugin is just a souped up/hyped up version of templates you can reconfigure yourself. No need to spend your hard-earned Recession Era cash.
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  • Profile picture of the author Joe Stewart
    Originally Posted by klittle View Post

    I have seen a recent product that is marketing a plugin to protect from the Better Business Bureau (BBB) enforcing their Online Interest-Based Advertising Accountability Program.

    It appears to be a privacy like page that talks about what is done with visitors data.

    This ad is the only time I have heard about this.

    Is this a new concern for us or is this just people trying to sell their stuff?

    I find this interesting as the BBB is not a governing body and if I understand correctly, is a paid service you can get your business added for a fee.

    So anyone have any input on this?

    Thanks

    Keith

    I just received an email this morning pitching the same product. As others have already said, the BBB is a joke. I'd pass on it.
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  • Profile picture of the author bmw040
    I purchased the software to demo it.

    I give it a 2 out of 5 stars.

    I recommend not wasting your money.
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  • Profile picture of the author yakim1
    I purchase just about all the legal stuff that comes out. So I purchased the plugin and took a look. It does not add any more information than what I already have in my Privacy Policy.

    The difference about this plugin is that it adds a privacy statement at the end of every post.

    I don't know that this is actually necessary so I turned the plugin off. It could be useful if you have not legal documentation at all.

    I hope this helps,
    Steve Yakim
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  • Profile picture of the author Melody
    Originally Posted by klittle View Post

    I have seen a recent product that is marketing a plugin to protect from the Better Business Bureau (BBB) enforcing their Online Interest-Based Advertising Accountability Program.

    It appears to be a privacy like page that talks about what is done with visitors data.

    This ad is the only time I have heard about this.

    Is this a new concern for us or is this just people trying to sell their stuff?

    I find this interesting as the BBB is not a governing body and if I understand correctly, is a paid service you can get your business added for a fee.

    So anyone have any input on this?

    Thanks

    Keith
    Thanks for bringing this up! The truth is that the BBB has no powers to shut down or fine any business or website. It has nothing to do with any government or regulatory body at all.

    It's a membership based organization and that's it. There was a time when it was a fairly reliable source for the consumer - but those days are long gone based on my own and others experiences with their 'member' companies.

    Definitely marketing hype - your site is not going to get shut down by the BBB if you don't buy the plugin!

    Melody
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  • Profile picture of the author UnkwnUsr
    Yeah, if it was a real internet compliance issue it would be handled by the the FTC not the BBB. This is a scare tactic to sell software. Anyway who wants a disclaimer on every page of their site? I don't think that exactly inspires confidence.
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  • Profile picture of the author cbdesign
    You can get a free privacy policy here at no cost and they keep it updated.

    Create Free Privacy Policy
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  • Profile picture of the author Melody
    What's actually kind of funny is that the false claims that they are making to market the product - that the BBB's new 'law' can get a site shut down - could actually get the product promoters into some hot water with the FTC....
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    • Profile picture of the author Chris Grable
      I did some searching around on this yesterday. Its amazing how many press releases there are on this topic. All seem to say and awful lot and yet actually say nothing. Could not find ANYTHING (details) on how to actually comply with the "law".

      In the end, I decided the only likely risk is that your website ends up being the topic of one of their press releases.

      cheers,
      chris
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  • Profile picture of the author SteveSRS
    Thanks for this thread.. I got the same plugin offer and I suspected as much it is mostly a load of crap so luckily I quickly deleted it.
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    • Profile picture of the author OnlineStoreHelp
      Originally Posted by SteveSRS View Post

      Thanks for this thread.. I got the same plugin offer and I suspected as much it is mostly a load of crap so luckily I quickly deleted it.
      What bugs me is I got this from a Warrior I actually trust to vet things and he normally does a bang up job. I suppose I will chalk it up to poor judgement on this one...
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      • Profile picture of the author desbravador
        Laws can only be made by govering bodies, so govering bodies (governments) of specific countries can regulate the way business is conducted in a specific countries. Im sure its some sort of marketing trick got get people into a mode of fear to buy their products
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        • Profile picture of the author Alex Blades
          Lol, I seen that email and thought what a load of crap lol, when did the BBB become the FTC?

          that the BBB's new 'law' can get a site shut down
          I remember seeing that line, and starting shaking my head, people will say anything to con you out of $7

          What bugs me is I got this from a Warrior I actually trust to vet things and he normally does a bang up job. I suppose I will chalk it up to poor judgement on this one...
          The email I seen this in, was actually a product of the day or something, just goes to show that just because someone recommends it, doesn't mean it's legit. EPC detemrines what alot of people recommend, not the actual product
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  • Profile picture of the author Melody
    And today the emails have 'upped the hype' which seemed impossible but they've done it. I probably also set a new one-day personal record for unsubbing from every list that sent the latest email out......
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    • Profile picture of the author Chris Grable
      Originally Posted by Melody View Post

      And today the emails have 'upped the hype' which seemed impossible but they've done it. I probably also set a new one-day personal record for unsubbing from every list that sent the latest email out......
      They keep coming... I keep reading them. Have unsubbed from a few that already had on my irritant list. Have had short discussions with others whose products/info I value.

      The BBB angle is just so much crap. The new law in California angle is interesting.... wish I understood it more. Too bad someone does not reference some real or authoritative source.

      as the world turns....

      cag
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