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A Walk Down Memory Lane

by virginiad
4 replies
Yesterday, I was listening to an audio recording that I had received as part of a solicitation. The man (I'm not sure who he was) was giving a seminar about direct mail marketing. I didn't see anything strange about it, because some marketers are now getting back into direct mail.

Then, he said something to the effect of..."It is now the 90's, and you have to modernize your marketing efforts". That really gave me a start. Then, he went on to tell the audience that they had to get an 800 number to take orders, and a merchant account, so they didn't have to take checks.

That all reminded me that it was not too long ago (OK, I realize that for some of us 15 or so years is most of our lifetimes) that having an 800 number and a merchant account was a big deal.

It made me think of how much has changed in such a short time...
#lane #memory #walk
  • Profile picture of the author cashcow
    LOL! That just reminded me of back many years ago (more than I care to admit) I sold informational CD's (actually it was before CD's so they were diskettes) on ebay.

    Instant digital delivery was not "invented" yet so for each winning bidder I had to put the diskette into an envelope and mail it to them!

    Things sure do change fast!

    Lee
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  • Profile picture of the author jjpmarketing
    Don't knock using 800 numbers. They can still be of huge use in this day and age. Old media is not dead... it just isn't used as much as the internet. There are still people that read the local newspaper and would call an 800 number to get info on foreclosed homes and things of that nature. Would be great for CPA offers.

    The kicker is technology. Technology has upped the ante by adding recored message responses, and voice mail sent to email addresses and things like that. So 800 numbers are still an option for your marketing efforts. 800 numbers also look business professional and can create instant credibility.

    Nowadays they are also affordable. You could probably get an 800 number for less than $10 per month with minutes included each month. Some VOIP services even give you an 800 number for free as part of your service.

    Dennis

    @Lee

    Yeah I remember those. When I got my first taste of IM, those MLM floppies you were being passed around. Just send me $5 and I will send you this floppy disk that will make your rich. Now send that same thing to 5 more people... 1 mailing could make you a millionaire... LMAO.
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  • Profile picture of the author MattSanti
    A lot of 800 number companies charge a flat rate of say $8.95 a month and then charge by the minute. Not a bad way to go if you don't plan on for heavy usage. Obviously if it'd be an every day thing, then going with someone for a higher monthly charge and less by the minute is the way to go.
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  • Profile picture of the author JoMo
    With the proliferation of cell phones and email correspondence these days are 800 numbers even worth it anymore?
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