List-Building for Newbies

24 replies
Hi,

I am just starting in internet marketing and have decided that list-building and later selling solo-ads or promoting my own product is my way to go.

I have done some research and have figured out a list-building strategy which I think could work.
I really would appreciate if you Warriors let me know what you think about it.

So here are the steps:

- Set up a squeeze page:
I am going to split test the squeeze page.
I start with a traditional squeeze page, no upsell, provide the subscriber
with some good but short content right after he signs up.
I will also test a video squeeze page: something like giving the second part of the video
report right after the subscriber has signed up.
I am going to use only single opt-in since I dont want to distract the subscriber in any
way from completing the sign-up process.

- So as soon as the the subscriber has signed up I provide him
with high quality content in story telling format.
So, how often should I email some content?
Should I email him content at all or should I start immediately selling solo-ads /
doing ad swaps?
Is there any advice about how often I should send some free content, and how often
I can send some kind of advertisement ?

- Grow my list through ad-swaps, buying solos

- Monetize on my list: Selling solo-ads, later promoting my own product.

So I guess the hardest part is building trust.
Do you agree?
Any advice on how to build trust?

Thanks
Frank
#listbuilding #newbies
  • Profile picture of the author IBMSolutions
    Please excuse me for my ignorance, but what are solo-ads and ad-swaps?
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    • Profile picture of the author resurgo74
      Originally Posted by IBMSolutions View Post

      Please excuse me for my ignorance, but what are solo-ads and ad-swaps?
      It is absolutely not ignorant to ask.

      Solo ads:
      A list owner sells clicks.
      So the list owners sends your email campaign to his list.
      You pay for every click and direct the potential subscriber to a so called squeeze page,
      a page which provides the subscriber with some useful content right after he signs uo

      Ad-Swaps:
      You dont buy clicks, but:
      I send your advertisement to my list, you send my advertisement to your list...
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  • Profile picture of the author gcbmark20
    Hi,

    You build up trust by providing real value to your subscribers first,
    help them, share your stories, results, experiences etc.

    As long as you give value first then you can almost promote anything
    that is closely targeted to the content that you are giving away whether
    it be in the form of a report, a video or within your emails.

    Glad to see that you're going to be building a list.

    Very wise choice.

    Regards
    Gavin
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    • Profile picture of the author resurgo74
      Originally Posted by gcbmark20 View Post

      Hi,

      You build up trust by providing real value to your subscribers first,
      help them, share your stories, results, experiences etc.

      As long as you give value first then you can almost promote anything
      that is closely targeted to the content that you are giving away whether
      it be in the form of a report, a video or within your emails.

      Glad to see that you're going to be building a list.

      Very wise choice.

      Regards
      Gavin
      Hi,

      thanks for your reply.

      Is there a rule of thumb how long I need to build trust before I start promoting an offer?
      For example, If I were to share a story how offer XY helped me out with a problem that is common to my niche,
      I would share a personal story, help the subscriber and would promote a product / service, right?
      Is this a way to go?
      Could you share some of your list-building experiences like how long it took you
      to build up your list, how long it took you to monetize on it, how much time per day / week you devote to that business....

      Thanks
      Frank
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  • Profile picture of the author JRJWrites
    Originally Posted by IBMSolutions View Post

    Please excuse me for my ignorance, but what are solo-ads and ad-swaps?
    Nothing wrong with it. That's how we learn.

    Originally Posted by resurgo74 View Post

    So here are the steps:

    - Set up a squeeze page:
    Check!

    Originally Posted by IBMSolutions View Post

    - So as soon as the the subscriber has signed up I provide him with high quality content in story telling format.
    Do that in the form of a free report/case study. Offer daily tips in your e-mail series. Small ones, easy to bite off. Nothing extraordinary needed.

    Originally Posted by IBMSolutions View Post

    Should I email him content at all or should I start immediately selling solo-ads
    First off, nobody's gonna buy solo ads from someone who has...10 subs. Nobody.

    Secondly, what do you mean by "content"? Are you talking about your follow-up messages?

    Originally Posted by IBMSolutions View Post

    doing ad swaps?
    Not a bad idea, so long as it's controlled, fair, and with other legitimate businesses.

    Originally Posted by IBMSolutions View Post

    Is there any advice about how often I should send some free content, and how often I can send some kind of advertisement ?
    Never send "advertisements" in your e-mails.

    Tell your list about a product that will make their life easier. Make it seem as if YOU'RE doing them the favor, instead of the other way around.

    Originally Posted by IBMSolutions View Post

    Monetize on my list: Selling solo-ads, later promoting my own product.
    Solo ads aren't that much of a reliable business model, although I think a couple of IMs make a full-time income off of them.

    Originally Posted by IBMSolutions View Post

    So I guess the hardest part is building trust.
    Do you agree?
    Agreed.

    Originally Posted by IBMSolutions View Post

    Any advice on how to build trust?
    Be straightforward, frank, and honest in your e-mails. Always disclose when you send affiliate links and/or paid solo ads.

    EDIT: This thread might help you, especially the later posts ---> [QUOTE=IBMSolutions;8829725]
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    • Profile picture of the author resurgo74
      [quote=JRJWrites;8829779]Nothing wrong with it. That's how we learn.
      Check!
      Do that in the form of a free report/case study. Offer daily tips in your e-mail series. Small ones, easy to bite off. Nothing extraordinary needed.
      First off, nobody's gonna buy solo ads from someone who has...10 subs. Nobody.
      Secondly, what do you mean by "content"? Are you talking about your follow-up messages?

      Not a bad idea, so long as it's controlled, fair, and with other legitimate businesses.

      Never send "advertisements" in your e-mails.

      Tell your list about a product that will make their life easier. Make it seem as if YOU'RE doing them the favor, instead of the other way around.

      Solo ads aren't that much of a reliable business model, although I think a couple of IMs make a full-time income off of them.
      Agreed.
      Be straightforward, frank, and honest in your e-mails. Always disclose when you send affiliate links and/or paid solo ads.

      EDIT: This thread might help you, especially the later posts --->
      Thanks for your reply

      Yes, I need to build up the list first by buying solo-ads.
      I think I could start swapping if I have around 1000 subscribers. Do you agree?
      By content I mean my follow-up message

      "Not a bad idea, so long as it's controlled, fair, and with other legitimate businesses"
      Yes, I totally agree. I would always review the offer / campaign I send to my lst.

      "Tell your list about a product that will make their life easier. Make it seem as if YOU'RE doing them the favor, instead of the other way around."
      I totally agree too.
      I could for example tell a story about a problem I once had which is common to my niche
      and how offer xy has helped me out, right?

      "Solo ads aren't that much of a reliable business model, although I think a couple of IMs make a full-time income off of them."
      Till now I was thinking that solo-ads is THE way to go since every one needs high quality traffic. So what are you suggesting instead of solos?
      I mean, I haven seen this offer of Igor who helps his costumers to achieve a fulltime income with solos in a decent period of time. Is this not possible?
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      • Profile picture of the author JRJWrites
        Hi there, sorry for the late response! I kinda forgot about this thread.

        Originally Posted by resurgo74 View Post

        Thanks for your reply
        You're welcome!

        Originally Posted by resurgo74 View Post

        Yes, I need to build up the list first by buying solo-ads.
        Solo ads aren't the ONLY way, but I've heard that they work incredibly well. The traffic you get is "pre-qualified", since they've already been proven to subscribe to other mailing lists in the past.

        You can also experiment with Facebook ads, PPC, or even sources of free traffic.

        Originally Posted by resurgo74 View Post

        I think I could start swapping if I have around 1000 subscribers. Do you agree?
        You could definitely start with 1K subs.

        Originally Posted by resurgo74 View Post

        By content I mean my follow-up message
        All right.

        Originally Posted by resurgo74 View Post

        "Not a bad idea, so long as it's controlled, fair, and with other legitimate businesses"
        Yes, I totally agree. I would always review the offer / campaign I send to my lst.
        Good for you. Put your subs first, always.

        Originally Posted by resurgo74 View Post

        "Tell your list about a product that will make their life easier. Make it seem as if YOU'RE doing them the favor, instead of the other way around."
        I totally agree too.
        I could for example tell a story about a problem I once had which is common to my niche
        and how offer xy has helped me out, right?
        Yep! Just make sure it's true ... or at least kinda true.

        Originally Posted by resurgo74 View Post

        "Solo ads aren't that much of a reliable business model, although I think a couple of IMs make a full-time income off of them."
        Till now I was thinking that solo-ads is THE way to go since every one needs high quality traffic. So what are you suggesting instead of solos?

        I mean, I haven seen this offer of Igor who helps his costumers to achieve a fulltime income with solos in a decent period of time. Is this not possible?
        I'm pretty sure it is possible, provided you have the money and time to invest in your business. However, I don't know any Internet marketer who makes a full-time income just from solo ads.

        Go ahead and be the first (first one I know)!
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  • Profile picture of the author Peak Curiosity
    It takes time building up trust and building up a relationship with your list. This will take time, but always be consistent.
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    • Profile picture of the author resurgo74
      Originally Posted by Peak Curiosity View Post

      It takes time building up trust and building up a relationship with your list. This will take time, but always be consistent.
      Thanks for your reply.
      Could you share some of your experiences in list-building and monetizing on it?
      {{ DiscussionBoard.errors[8831438].message }}
  • Profile picture of the author Richard Guereca
    I'm a Newbie in training. I just got my first list member. I am being taught to be myself in my blog posts. Be honest, and have compassion for the people on my list. Send emails that help, inform and then promote.

    Making money and also helping people? I'm in!
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  • Profile picture of the author kolled
    Originally Posted by resurgo74 View Post

    ...
    - Monetize on my list: Selling solo-ads, later promoting my own product.
    ...
    In my view, selling solo ads is a quick way of reducing the quality of your list (if you can find anyone to purchase solos from you when your list is so small).

    The idea of promoting your own products is definitely the way to go. If you don't have your own products right now, find suitable alternatives owned by others that you can promote to them as an affiliate. Wishing you luck.
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    • Profile picture of the author warren211
      I would try safe-swaps.com to start of with as you can swap as low as 20 clicks at a time plus it is all transparent
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  • Profile picture of the author Kim Roach
    I would recommend Facebook Ads over Solo Ads. We're getting subscribers on Facebook for 80 cents per lead. Plus, they're not already on hundreds of other people's list.

    It's a traffic source that's a lot easier to scale.
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    • Profile picture of the author Lady D
      Originally Posted by Kim Roach View Post

      I would recommend Facebook Ads over Solo Ads. We're getting subscribers on Facebook for 80 cents per lead. Plus, they're not already on hundreds of other people's list.

      It's a traffic source that's a lot easier to scale.
      You are SO right. Some of those subscribers are SO tired from receiving emails...

      IT's much better to have fresh subscribers, hungry for your content :-)
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  • Profile picture of the author weblearn
    Sounds like you know what you're doing to test it well. For a complete run down of building your own email list, go to: One Month To 1000 List Members
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  • Profile picture of the author IanM723
    resurgo

    Building trust is definitely the hardest part of building a list. It would be easy to just send affiliate offers to your list all day long but that would be putting your needs above those of your subscribers.

    It is probably better to build your list by identifying exactly what problems or issues your list have, providing as much free information (via posts, emails, free reports, etc) to them and then eventually finding affiliate offers (or your own products eventually) that you can promote (but that still provide solutions to your subscribers).

    One prominent list builder recommends "putting your list's needs above yours". While that may seem counterintuitive, it is a great way to build trust and long-term subscribers.

    Best of Luck!

    Ian
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    • [DELETED]
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      • Profile picture of the author Riki Stein
        In terms of how often to "sell" to your list vs. only providing value, try to go for a 60/40 ratio - where 60% of the time you're providing value and building trust, and 40% of the time you can sell.

        You might see different variations of the the exact ratio, but aim for something like that.
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  • Profile picture of the author Super Affiliate
    One tip about selling solo ads...

    Make sure you get double-optin subscribers. I've been told by many gurus to get single-optin. But a lot of those single optin subscribers never buy and most of them are freebie seekers. Even though it takes a while to build a big list using double-optin, it's totally worth it.

    And it also saves money on autoresponder monthly fees.

    Joe
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  • Profile picture of the author nnarciso
    Some prefer to start as an affiliate and some prefer to start building their list.

    Whichever way is working and earn you money, then it is good.

    But in the longer term, having a list is valuable as you can sell and resell on it in a strategic frequency.

    Sounds you are in the right track.

    Good luck!
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  • Profile picture of the author Randall Magwood
    I would just generate the lead and email them often with good info/content. Trust will come when they implement your strategies and it works for them.
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  • Profile picture of the author Stuart Walker
    If you want a responsive list that opens, read, clicks and buys I'd advise steering away from squeeze page and solo ads completely.

    Send your traffic to a content rich site (i.e. a blog or a content funnel) that gives them value upfront THEN ask them to opt in instead of a forced bribe opt in where most people won't bother to open further emails as it's not why they opted in in the first place (they wanted the freebie NOT your follow up emails).

    Squeeze pages and solo ads result in low open rates, most people seem to think 10% is a good open rate from that method. Send to a content rich site and 40%+ open rates is quite simple.

    I'd also recommend starting with affiliate marketing rather than creating your own products to begin with just to get a feel for things.
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  • Profile picture of the author Adie
    Originally Posted by resurgo74 View Post

    Hi,

    I am just starting in internet marketing and have decided that list-building and later selling solo-ads or promoting my own product is my way to go.

    I have done some research and have figured out a list-building strategy which I think could work.
    I really would appreciate if you Warriors let me know what you think about it.

    So here are the steps:

    - Set up a squeeze page:
    I am going to split test the squeeze page.
    I start with a traditional squeeze page, no upsell, provide the subscriber
    with some good but short content right after he signs up.
    I will also test a video squeeze page: something like giving the second part of the video
    report right after the subscriber has signed up.
    I am going to use only single opt-in since I dont want to distract the subscriber in any
    way from completing the sign-up process.

    - So as soon as the the subscriber has signed up I provide him
    with high quality content in story telling format.
    So, how often should I email some content?
    Should I email him content at all or should I start immediately selling solo-ads /
    doing ad swaps?
    Is there any advice about how often I should send some free content, and how often
    I can send some kind of advertisement ?

    - Grow my list through ad-swaps, buying solos

    - Monetize on my list: Selling solo-ads, later promoting my own product.

    So I guess the hardest part is building trust.
    Do you agree?
    Any advice on how to build trust?

    Thanks
    Frank
    Consider reading these related threads as well:
    How to build a List
    1. Kick-Ass List Building Secrets of a 5 Year Internet Marketing Veteran (you can't afford to miss)
    2. What Is Your Best Strategy To Building A Fresh List?
    3. List building withouth having any valuable knowledge for a list
    4. 4 Elements of List Building
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    Signature edited.
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  • Profile picture of the author Marian
    Originally Posted by resurgo74 View Post

    Hi,

    I am going to use only single opt-in since I dont want to distract the subscriber in any
    way from completing the sign-up process.


    So I guess the hardest part is building trust.
    Do you agree?
    Any advice on how to build trust?

    Thanks
    Frank
    And how you're going to build trust when many people enter fake email or email they don't usually check? I recommend using double optins.

    Marian
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  • Profile picture of the author XponentSYS
    Lots of good info here. Might I add one more tip?

    Create a product, a GOOD product and offer it for 100 percent commish. Affaires sell it and keep the money, but you get the BUYER list.... which is the best kind of list.

    Release at least one new product a month. Do this for 6 months and you'll have a list with which you can write your own ticket.
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