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Your Opinion About Video Presentation

by Adie
14 replies
I am promoting 2 different products but in the same niche. Each product's landing page has a video presentation. After a thorough analysis of the conversion, I noticed the following (I missed to consider before selecting the products).

1. In the first product (14-minute video), you have to watch the full video before the order link appear.

2. In the second product, the order link is available at the bottom of the page while the 10-minute video is playing.

My sales in product 2 is three times bigger compared to the product one, although the product one I think has a slightly better presentation and the video is 4 more minutes longer than the product 2. The product 2 also costs $9 more than product one.

Consider yourself a buyer. In the first product, will you watch the whole 14-minute video presentation before looking for the order link or will you just leave the page after failing to see the order link? In the second product, will you click the order link without finishing the video if you think you are convinced enough even without finishing the video?

My personal observation based on my own attitude is that, people leave the page and don't want to watch the whole video especially if there is no order link. I think they prefer to have the video and the order link at the same time, but that's my own opinion.

If you are the product owner, which option would you select and why? Is there any advantage in hiding/revealing the order link while the visitor is watching the video?

I don't know if this question has been asked before but because I will be focusing on promoting products with video presentations as I find them effective, your honest answer is very helpful not only for me but for other warriors with the same concern.

Thank you,
adie
#opinion #presentation #video
  • Profile picture of the author salegurus
    I think you answered your own question...
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    • Profile picture of the author Adie
      Originally Posted by salegurus View Post

      I think you answered your own question...
      That's my own opinion. I need other suggestion of course, especially the advantages and disadvantages of not showing the order link while the video is playing. There must be some reason and I wanted to know.
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  • Profile picture of the author IanM723
    Adie

    Great Post! I have always wondered about this myself but this is the first time I have seen someone test each method and pit them head-to-head.

    I must say I am not entirely surprised by your results. I know whenever I am on a salespage with a long video, I skip down to the opt-in as soon as it is available. I think a brief video (eg, 3-5 mins or so) you could let run before you present your prospect with the opt-in or sales form but longer than that and I think people get bored or lose interest and probably leave the page before you are able to convert the lead.

    Anyway, thanks again and Good Stuff!

    Ian
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  • Profile picture of the author Kurt
    What happens on the first video if someone wants to buy after 30 seconds? Do you waste 13.5 minutes of their time and hope they don't change their mind? Why?
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    • Profile picture of the author Dan C. Rinnert
      When you come across a long sales letter, you can read the whole thing from start to finish. Or, you can skip down and read the headlines or bullet points. You can go back and read or re-read ay section you want for clarification. You may end up reading the whole letter or you may just read parts. At any point, once you're ready to buy, you can head on down to the buy button.

      Compare that to a video, especially a video with no controls where you have no choice but to wait for the video to end before you can buy. How long is the video? How much longer will it go on? Two minutes? Five minutes? Ten minutes? A half hour? You may have no idea. You might have better things to do. You might decide to go check out another product on another website that doesn't waste so much of your time.

      Video may be powerful, but it can also be a tremendous waste of time. In any event, once someone has decided to buy, why make them wait any further? If you were a salesman making a sales call, you would know to shut up and take their money. Your website should do the same.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Adie View Post

        Consider yourself a buyer. In the first product, will you watch the whole 14-minute video presentation before looking for the order link or will you just leave the page after failing to see the order link? In the second product, will you click the order link without finishing the video if you think you are convinced enough even without finishing the video?
        It depends. Do I know in advance that the video is 14 minutes long, and that I'll see the offer at the end?

        If yes, I may or may not watch the whole thing, depending on the presell and the video content.

        If no, I won't bother. I've been burned by videos that seemingly never end, and I'm not touching that stove again.

        In the second case, once the value of the product (for me) exceeds the price, I'll click to order. I might try to exit, just to see if the seller is using one of those haggle popups. But once they make the sale, I hit the order button.

        Originally Posted by Adie View Post

        If you are the product owner, which option would you select and why? Is there any advantage in hiding/revealing the order link while the visitor is watching the video?
        I'll select the one that makes me the most money, regardless of my personal preference.

        The idea behind hiding or delaying the order link during the video is to give the video a chance to "fan the flames of desire" and to keep the viewer from making a judgment just on the price.

        This works if you're launching a product and you've done a good enough job of building anticipation and desire. Too many "it worked for them so I'll do it" types skip that step and assume that the power lies in the trick, not the set up.

        Adie, the results you saw (higher sales of a more expensive product with price visible) don't surprise me at all. Done properly, the price will shrink when compared to the benefits of the product as the video plays.

        Of course, if the video or the offer sucks, no trick is going to save the sale...
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        • Profile picture of the author Adie
          Originally Posted by JohnMcCabe View Post

          It depends. Do I know in advance that the video is 14 minutes long, and that I'll see the offer at the end?

          If yes, I may or may not watch the whole thing, depending on the presell and the video content.
          Yes but there is no video control so there is no way to skip it.
          It seems everyone saw the problem of the first product
          Originally Posted by Dan C. Rinnert

          When you come across a long sales letter, you can read the whole thing from start to finish. Or, you can skip down and read the headlines or bullet points. You can go back and read or re-read ay section you want for clarification. You may end up reading the whole letter or you may just read parts. At any point, once you're ready to buy, you can head on down to the buy button.
          Exactly, this is what I was thinking. I am an impulsive buyer sometimes and after reading the main features of the products, I do not spend more time reading all information on the lengthy salespage. I just scroll down and check the price and hit the buy button.
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  • Profile picture of the author Soloseller2014
    hello,
    if your video is interesting but no longer 5 mins then there are more chances that visitor wait for the order link otherwise he/she skipped you page and move on...
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    • Profile picture of the author savidge4
      I say put the order link in Video 1 and take it out of video 2. See what happens. That is how you truly test a sales theory!
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  • Profile picture of the author ronrule
    Originally Posted by Adie View Post

    Consider yourself a buyer. In the first product, will you watch the whole 14-minute video presentation before looking for the order link or will you just leave the page after failing to see the order link? In the second product, will you click the order link without finishing the video if you think you are convinced enough even without finishing the video?

    My personal observation based on my own attitude is that, people leave the page and don't want to watch the whole video especially if there is no order link. I think they prefer to have the video and the order link at the same time, but that's my own opinion.
    If I land on a page that's all video and no text, you'll never get the opportunity to pitch to me... I'll be gone before it finishes buffering.

    No one will ever be as interested in your product as you ... include TEXT describing your offer and the order link. The video should be optional.
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  • Profile picture of the author wesawu
    Originally Posted by Adie View Post

    I am promoting 2 different products but in the same niche. Each product's landing page has a video presentation. After a thorough analysis of the conversion, I noticed the following (I missed to consider before selecting the products).

    1. In the first product (14-minute video), you have to watch the full video before the order link appear.

    2. In the second product, the order link is available at the bottom of the page while the 10-minute video is playing.

    My sales in product 2 is three times bigger compared to the product one, although the product one I think has a slightly better presentation and the video is 4 more minutes longer than the product 2. The product 2 also costs $9 more than product one.

    Consider yourself a buyer. In the first product, will you watch the whole 14-minute video presentation before looking for the order link or will you just leave the page after failing to see the order link? In the second product, will you click the order link without finishing the video if you think you are convinced enough even without finishing the video?

    My personal observation based on my own attitude is that, people leave the page and don't want to watch the whole video especially if there is no order link. I think they prefer to have the video and the order link at the same time, but that's my own opinion.

    If you are the product owner, which option would you select and why? Is there any advantage in hiding/revealing the order link while the visitor is watching the video?

    I don't know if this question has been asked before but because I will be focusing on promoting products with video presentations as I find them effective, your honest answer is very helpful not only for me but for other warriors with the same concern.

    Thank you,
    adie
    Adie,

    I'm assuming you are promoting the products as an affiliate and therefore you can't change anything on the landing page(s). I personally like to read and not watch video. I might be a dying breed! If I do land on a video page, I don't typically watch the whole video. I will, however, click on the "buy now" button to see how much the product costs if it hasn't already been stated. In anycase, as an affiliate or a product owner, I'm with John McCabe, I will promote the video that puts the most money in my account. In your case, that appears to be the 2nd option.
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    • Profile picture of the author Adie
      Originally Posted by wesawu View Post

      Adie,

      I'm assuming you are promoting the products as an affiliate and therefore you can't change anything on the landing page(s). I personally like to read and not watch video. I might be a dying breed! If I do land on a video page, I don't typically watch the whole video. I will, however, click on the "buy now" button to see how much the product costs if it hasn't already been stated. In anycase, as an affiliate or a product owner, I'm with John McCabe, I will promote the video that puts the most money in my account. In your case, that appears to be the 2nd option.
      Yes, I am an affiliate and the products I am talking about are clickbank products. I am doing great in promoting products that have videos on landing page but I keep studying on how can I make more earnings without wasting my organic traffic. That's why I also keep gathering data and studying them.
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  • Profile picture of the author markmatthews
    Adie,

    Do you capture the leads before driving them to the video. Or are you linking direct to the sales
    page and measuring only sales conversion from that respect?

    Are the VSLs about the same products or are they different products?

    Are you using the same traffic source for both VSLs.

    With sales videos, the presentation quality means squat - although that may depend if
    you're selling B2B or B2C.

    From a VSL copy stand point, better copy with more specific triggers that speaks
    directly to the core wants of your traffic source will convert better.



    The right hook, lead, body copy, emotional triggers and framing will stack the

    desire.



    My coach once said that VSLs convert better, but they're a bit more "taxing" to measure.
    If you have no control or access to the VSL stats, then there's not much point in trying
    to track.

    Just drive more traffic to the better converting offer if it's paying more dividends. If
    you're capturing leads, you can always recycle the non buyers of Vid 2 towards
    Vid 1, and vice versa.


    I’m sure you can write a good autoresponder copy for each sales funnel.


    Good luck!
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    • Profile picture of the author Adie
      Originally Posted by markmatthews View Post

      Adie,Good luck!
      Do you capture the leads before driving them to the video. Or are you linking direct to the sales page and measuring only sales conversion from that respect?
      - I don't capture any leads. Organic traffic coming from google visit my site. My site then redirect them to sales page.

      Are the VSLs about the same products or are they different products?
      Different products (I mentioned in my original post)

      Are you using the same traffic source for both VSLs.
      All organic traffic so yes, same source.

      I'm sure you can write a good autoresponder copy for each sales funnel.
      I don't build lists through my authority sites that directly promotes clickbank products. I am someone that is not a fan of the list whatever positive thing it may have.
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