Email course, Do you provide a studyCourse curriculum format?

7 replies
In your email series, do you provide a step by step study course format (curriculum) to your subscribers, where they have a step by step plan to follow in the emails you send them Instructions, even 1 instruction per email, a sort of crash course.

How are you finding this works, to build the trust? do the follow the steps? or many don't follow through ?

And what is your format of the teaching and how often do you email them ?


Similar steps to 33 days to online profits, but in email format
#courses #email #series #steps #study
  • Profile picture of the author ColdWritingLLC
    Originally Posted by davidkings View Post

    In your email series, do you provide a step by step study course format (curriculum) to your subscribers, where they have a step by step plan to follow in the emails you send them Instructions, even 1 instruction per email, a sort of crash course.

    How are you finding this works, to build the trust? do the follow the steps? or many don't follow through ?

    And what is your format of the teaching and how often do you email them ?
    I can tell you that very few will ever use it. If they can simply not do it and move onto the next lesson, they will. If they can read it over and justify why they already have done it, they will. If they are told specifically that it's important to do before they move on, guess what? They'll still not do it.

    It's such a problem that some of the less scrupulous marketers even make step by step follow along guides with the intention of lowering refunds - after all, a student can't say it doesn't work when they didn't follow through. Meanwhile the marketers know that they after a few days of 'no homework' even the most dedicated pupil will stop showing up to class.

    Is it good for people who actually follow through? Maybe. Will it help build trust? Not necessarily but it will give you a higher value appearance to the customer - after all, a guide with a workbook seems more educational than a guide alone. But at the end of the day, I think, you'll find that it mostly is just another tool in your bag of methods to satisfy the largest cross sections of any niche possible.
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  • Profile picture of the author retsced
    You'll run into problems. Most just don't follow through. Email 5, 6, 7 and 8 will be useless to the people who didn't take action with email 1, 2, 3, and 4. Those people may have very little reason to open your emails over time.

    Teaching inside emails is a big fat NO NO. On the odd occasion it's fine, but most often than not, people are looking for quick tips delivered in an entertaining format. In my opinion, advice trumps teaching every single time inside emails.
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    • Profile picture of the author davidkings
      Are you both speaking from experience ?

      and what is the more efficient way to do the email follow up broadcast ?

      what should they contain,etc

      the goal is to build trust with the list.
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  • Profile picture of the author fated82
    Don't teach in emails.

    Firstly, if you give them step by step gulde, why would they buy from you?

    Secondly, you are nurturing freeloaders. When it's time to send promotions, you will get either a lot of unsubscribe or simply low click thru.

    Th purpose of your emails are to expose problems, not solve them.
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    • Profile picture of the author davidkings
      Originally Posted by fated82 View Post

      Don't teach in emails.

      Firstly, if you give them step by step gulde, why would they buy from you?

      Secondly, you are nurturing freeloaders. When it's time to send promotions, you will get either a lot of unsubscribe or simply low click thru.

      Th purpose of your emails are to expose problems, not solve them.
      So, they have to:

      show problems, and expand on them....showing them that the problems are 'huge' pain for the subscribers?

      and then what?

      can you give an example, with say the lose weight, niche.... (it would really help, please)
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  • Profile picture of the author fated82
    Davidkings,

    This is an email I wrote to my list. Though I am not in the weight loss niche, it's pretty similar to an example you want.

    Look how I took one local story(totally unrelated) and spin it to sell my product?

    =========================================

    [firstname],

    Heard of this young woman who ate only 1 egg a day in an attempt to lose weight and almost died trying?

    Well, I came across this news in the local media and thought it's nice to share and learn some useful business tips from it (yesh, you can learn anything from anywhere).

    Basically, the story is about this 19 yr old poly student, who wanted to lose weight at age 15. She went online and found an ebook called '11 Day Diet Plan' and decided to embark on that plan.

    According to her, the plan was very detailed and within a few months, she lost 9kg.

    A year later, she decided to embark on that plan again but this time, she 'customized' it to suit her own desires.

    Instead of sticking to a proven formula, she 'created' her own plan without understanding how her body would react.

    On most days, she survived on only two meals. Milk (that's a meal) and a hard-boiled egg (another meal).

    One day, due to the body's low sugar level, she blacked out in school.

    Moral of the story?

    Don't re-invent the wheel.

    Use a proven formula that has been working. It's the same for losing weight, it's the same for marketing.

    There are many marketing blueprints and formulas out there. Why re-invent the wheel and risk 'low sugar level' (cash flow) and black outs?

    One of the proven formula is email marketing. With the highest ROI for digital marketing, nothing beats sending an email and getting response from interested subscribers.

    Want more leads with little effort? Click the link below

    www.mywebsite.com

    Regards,
    Roderick

    PS: Here is the link to the story. It was also published in The New Paper too.

    Singapore Seen | Poly girl loses 20kg over 2 years through strict diet

    ================================================== ==
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  • Profile picture of the author troy23
    It depends what your niche is.
    If it's IM then this kind of sequence won't work so well.
    What worked well for me was a paid non IM course I ran via Clickbank.
    The lessons were delivered each day and they had to read them because they'd paid for the course.
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