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Will you remove the inactive subscribers in aweber?

by mrrightme
22 replies
Hi,guys, if the number of your list is bigger and bigger,will you remove the inactive subscribers in aweber?
#aweber #inactive #remove #subscribers
  • Profile picture of the author Verena
    I'm interested to see what others have to say too.

    Verena
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    • Profile picture of the author davidkings
      This can remove some time wasters, so it is efficient to get rid of them,
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  • Profile picture of the author Adie
    I don't keep subscribers who are dormant for more than 3 months.
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  • Profile picture of the author writeaway
    I first check if they haven't opened within 6 months. Also, I run an 'undeliverable' search and purge those first. The reality is that a certain percentage won't do anything once you get them to sign up to your list. You shouldn't have any misgivings purging those people from your list.
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  • Profile picture of the author fated82
    Yes, I do purge them once in a while.

    I am always with responsive list rather than a huge list
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  • Profile picture of the author tpw
    I delete unsubscribes at the beginning of each new month.

    By saving it until the same time each month, I always have a solid understanding of how many people I lost each month.
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  • Profile picture of the author kencalhn
    tip: I routinely delete everyone from india, malaysia, russia, china and other countries that are unlikely to buy from me (and/or are just pirates); that deletes a Ton of inactive/garbage leads, in aw. wish I could do the same in ic, eg run reports/countries and delete. at least I can nuke .in, .ru, .my and .cn emails

    i find a bunch of freebie-seekers, not a single buyer from india especially , so I like to delete all india leads routinely and often. I run reports/country of origin/then nuke garbage leads. I haven't root htaccess blocked entire countries though that would be great if I could, on my vps

    tip: this is very important since you will then have a more realistic number of leads, not be overly optimistic about how big your list is, only to find 20%+ garbage leads/optins from nonbuying country people

    i suppose that doesn't apply to anyone who gets buyers from india, russia and china etc; I've found it's better to exclude some countries; I don't sell to many countries by design, which works well
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    • Profile picture of the author biznomad
      Originally Posted by kencalhn View Post

      tip: I routinely delete everyone from india, malaysia, russia, china and other countries that are unlikely to buy from me (and/or are just pirates); that deletes a Ton of inactive/garbage leads, in aw. wish I could do the same in ic, eg run reports/countries and delete. at least I can nuke .in, .ru, .my and .cn emails

      i suppose that doesn't apply to anyone who gets buyers from india, russia and china etc; I've found it's better to exclude some countries; I don't sell to many countries by design, which works well
      Funny, I'm trying to figure out how to extend my niche to China. It's the biggest place on earth for the kind of customers I want.

      And I love Malaysia. Do you have a problem with there; it's rather wealthy in parts. Don't delete me if I sign up from there.
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  • Profile picture of the author retsced
    Yes. I tell people they will be deleted if they I see no engagement from them. Every now and then I'll check to see who's wasting my time - and send them a message saying they've been deleted from my list.
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  • Profile picture of the author AllanWard
    Aweber will charge you for them - inactive, active, unsubscribed. The only way to not be charged for them is to delete them.
    And why wouldn't you? If you're not getting a return on your investment, then focus on the ones where you will get a return. I'd prefer a responsive list to a big list full of inactive names.
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    • Profile picture of the author phort6n2
      Originally Posted by AllanWard View Post

      Aweber will charge you for them - inactive, active, unsubscribed. The only way to not be charged for them is to delete them.
      And why wouldn't you? If you're not getting a return on your investment, then focus on the ones where you will get a return. I'd prefer a responsive list to a big list full of inactive names.
      This bit of knowledge just saved me a bunch of money every month...thanks!
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  • Profile picture of the author JakeRhodes
    I delete inactives once every six months or so.

    There's no point talking to people who aren't listening and it speeds up the sending process for the rest of my subscribers.
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  • Profile picture of the author 101AnonymousGuy101
    I definitely would remove the inactive subscribers, specially if they have not responded to my emails in the last 30-60 days.
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    • Profile picture of the author igorGriffiths
      Before doing this I always send out a warning message that the link in the message needs to be clicked if they want to stay on my lists, give them a great free offer as an incentive.

      Open rates and other viewing metrics are poor indicators of active subscribers which is why using a positive click is a better option.

      Better to have a small list of fans than a large list of email addresses
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  • Profile picture of the author zimzalabim
    A regular purge keeps things nice and tidy as well as not having to pay for them if leaving unsubscribes/undeliverables on triggers a higher payment banding. General good practice I'd say.
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  • Profile picture of the author pizzatherapy
    I try to regularly purge my list of unsubscribes, and undelivered email addresses.

    I see no point in keeping them in my database.

    And to restate: aweber does charge you for all email addresses whether they are unsubscribes or undelivered.

    I'm going to aweber right now to purge my list. Thanks for the reminder!
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  • Profile picture of the author nicholasb
    yes, every year I remove the people who haven't opened up an email in the last 12 months
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    • Profile picture of the author SlicedGenius
      Absolutely you should manage the health of your list regularly.
      Not only will a bloated list cost you more on services that charge on database size or sends - but it will affect any analytics you are doing and make it harder to see the real effectiveness of your campaigns.

      Unsubscribes should be removed from active lists automatically - and indeed then manually deleted if they will be counted/charged for.
      Of course also removing undeliverable/bounced addresses is a no-brainer (mis-typed emails, fake emails, deleted accounts, etc) - again some systems will do this for you automatically.

      For inactive or dormant subscribers, you need to decide on your own definition of inactive. No opens? No clickthroughs? Based on a time period or on a number of sends? It will all depend on how frequently you mail them and the nature of the content.

      There are a number of reasons people become dormant.
      - Were never interested, or became disinterested, in your content, but haven't got round to unsubscribing.
      - The user is somewhat interested, but simply hasn't had a chance to look at your mails in the time period.
      - Your mails are going into a spam folder and not being seen.
      - The email account was abandoned but not closed.

      Personally I recommend a reach-out email to try and tempt back these people. Explain that you'll be removing them if you still hear nothing. Perhaps offer them a freebie or discount to tempt them back.

      This email nears a very well thought out subject line, and well worded content. Do everything you can to ensure it isn't going to get marked as spam.

      Finally, I would also say that your list shrinkage should be part of any analytics you perform. The list size is important, but doesn't tell the whole story (e.g. if you remove 50 people and gain 50 people in the same month, the size won't change). If you find the number of people you are purging is on the rise, then you might want to look at how engaging your content is, and how targetted your sign-up forms are, etc.

      Hope this helps!
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  • Profile picture of the author Matthew Trujillo
    What I recommend doing with inactive subscribers is sending them an email such as free gift and sending information of value. If that still doesn't work and you are foreign to them. I would do them the favor of unsubscribing them. Subscribers cost you $$$, and they don't do any good if they are not responsive.
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  • Profile picture of the author MusicMinCoach
    I was very surprised to find out after being with Aweber for some time that they actually count all the people who have unsubscribed as part of your total number of subscribers-the number they're basing your monthly fee on. If you haven't checked in a while that number could be in the hundreds, making the difference in one price level and the higher one. So be sure to make that one of your first stops. They don't have a way to do a mass delete of the unsubscribes, but if you e-mail them and ask them to delete them they'll do it.
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  • Profile picture of the author Stuart Walker
    Definitely need to clean up your list regularly and get rid of people not opening as they will cause you problems. Lower open rates, high bounce rates, potential complaints when they finally do open an email and can't remember who you are then hit the spam button.
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  • Profile picture of the author xpesos
    I will give like 60 days and at least 10 email updates,,
    If they don't respond during these they are no use to me
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