How would you monetise / market this website if it were yours?

11 replies
My site has 20000 page views / month and it's page rank 3. I write reviews and recommendations in graphic novels.

I've tried adsense with minor success for the last year, but 5 days ago it stopped earning me anything at all (0% ctr overnight). I've also tried using amazon affiliate links within posts, resulting in 2 sales / month.

If this was your site, how would you monetise it? I'm more than willing to put the work in (I've already written 20,000 words worth of reviews).

www. top100graphicnovels.com
#market #monetise #website
  • Profile picture of the author ColdWritingLLC
    Originally Posted by Harrylepoo View Post

    My site has 20000 page views / month and it's page rank 3. I write reviews and recommendations in graphic novels.

    I've tried adsense with minor success for the last year, but 5 days ago it stopped earning me anything at all (0% ctr overnight). I've also tried using amazon affiliate links within posts, resulting in 2 sales / month.

    If this was your site, how would you monetise it? I'm more than willing to put the work in (I've already written 20,000 words worth of reviews).

    www. top100graphicnovels.com

    I would work on fixing the design to be more clear and cohesive. This will also give you the opportunity to adjust your approach - I mean I go to your site and I have access to a whole page of reviews. If you had an index or 'main page' that linked to your reviews individually you would not only increase your opportunities for advertising (by being able to show twice as many ads on visit) but you would probably even get a lot more visitors than you do already.

    Then I would approach each article like you already doing but be more direct and specific on your advertising. The link for, just for an example, the Batman: Year One review goes directly to a $11 paperback copy. Well even if you get a viewer to followthrough you're still not making much money so either try to review higher priced items or link to the more expensive versions ( again, in this example there is a $21 library binding that would double your commission ).
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  • Profile picture of the author Peter Lessard
    The answer is simple. Just figure out who your audience is and then present them with CPA offers that have high payouts. As an example an adultfriendfinder banner can earn you $65 for each paid member sign up. I had a site with only 2,000 uniques per month with a mostly male adult demographic and make $150 per month from it. This may not be appropriate for you but you get the picture. Figure out the demographic then present them with offers they would like.
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    • Profile picture of the author Harrylepoo
      Thanks. I've looked for decent cpc affiliate offers related to the comic niche but there doesn't seem to be any out there. The best I can find is Amazon due to being able to link to all the different individual graphic novels. Can't seem to get them to convert though.

      On a slightly related note, does anybody have any idea why my adsense ctr would plummet from 3% to 0.10% so suddenly?
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  • A really good way to find out what your audience is into is go into each of the amazon product pages for each book that you are promoting and look at the section that says "People who bought this also bought..." then gauge from those products roughly the type of people that you're dealing with and then go back to your review of THAT SPECIFIC BOOK and place an (non amazon) offer based on what you've found.

    If all else fails, you could sell it on flippa for funds to pursue a new project.
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    • Profile picture of the author savidge4
      Originally Posted by Dragonfire Wealth View Post

      A really good way to find out what your audience is into is go into each of the amazon product pages for each book that you are promoting and look at the section that says "People who bought this also bought..." then gauge from those products roughly the type of people that you're dealing with and then go back to your review of THAT SPECIFIC BOOK and place an (non amazon) offer based on what you've found.
      Interestingly enough when you do this for this specific product, it shows the other books on the list. There is NO indication of horizontal movement at all. Totally weird
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  • Profile picture of the author ufshane
    I agree with those that have mentioned a redesign, my .02 is for the home page to feature one or two of your top 10, like #3 and #8 and then a link to the top 100 and rotate those out every week or two.

    Then create an actual blog link on the menu and write content consistently. As for ad revenue, you might consider adding a leaderboard in addition to your rectangle. I recommend at least 3 ad zones and not more than 5.
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  • Profile picture of the author Stuart Walker
    A re-design is definitely needed. It looks cheap and dull atm.

    Get it over to self hosted Wordpress and get a premium theme up there with a pro designed banner / header on it.

    What else aside from graphic novels do people into graphic novels like? Figurines? Collectibles? Anime movies?

    I have no idea as it's not a niche I'm familiar with but you'll likely know.

    Just because your site is about graphic novel reviews doesn't mean that's all you have to sell to them. Figure out what else they like and what the demographic as a whole likes as an earlier poster mentioned. He was able to make $150 a month from promoting an adult dating site despite his site not being about that topic.
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    • Profile picture of the author imagebbs
      Hey Harry,

      If you are really getting 20k views per month, you have a great opportunity to earn a nice income. With that many views, you really should be capturing subscriber e-mails and building a list! I personally use AWeber, but there are other providers too (GetResponse, etc.).

      I would say Dragonfire Wealth gave you some very good advice... you want to think of horizontal interests that your target demographic has... and his suggestion of using Amazon to find out is a good one. I would think you may be able to do some product reviews via your mailing list that soft sell some related interest product.

      And also, since your site is heavy content based, AdSense is a good choice... not sure why your CTR would drop so suddenly... I would remove it for a few days and then test some different ad units. You may also want to contact Google to see if they have any explanation (though they're not the most helpful bunch I'm afraid)...

      Good luck -

      - Dave
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    • Profile picture of the author savidge4
      You mention you have 20,000 page views a month. Not so much a telling number that could be 200 people viewing 100 pages each or 20,000 people viewing 1 page each. Both are extremes but you get the idea. The numbers you kinda want to watch are the repeat and unique visitors.

      This post has drawn be back a couple times yesterday. It is a very interesting Niche indeed. I did some keyword searching and found that between amazon, goodreads, wikapedia, Barnes and nobles and Google outright cutting everyone to the pass (B&N, and goodreads ads across top).

      I am somewhat familiar with your niche, I do understand the demographics of it (18-24 female and 25-44 male). I am going to disagree to some extent that you need a page overhaul. I do think that you might want to tighten up your width a bit, as the text on my screen requires a scroll over.

      You basically have what 7-8 pages total? And you are getting 20,000 page views. I would say you are getting about 5000 visitors per month with an average of 4 page views and probably spending 10 minutes plus on your site. Assisting in the 3 page rank. That means that the dullness of your presentation is pleasing to the eye, and extends readability. Again aside from the width issue I would not change the "Look" of your site.

      You are in a NON corporate oriented niche, and ALL of your competition is CORPORATE. This IS YOUR TRIGGER. Make that work, and you have it made.

      You have a review site. There is really only 1 reason people go to your site, and that is to determine if the book is worth the money to purchase. I would say 90% of all people to your site are buying in the next week. Why not from you!

      Hope that Helps!
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  • Profile picture of the author simonpiemon
    Okay, things I would do:

    1) Better call to action to build an email list (eg receive top 100 graphic novels list PDF, or something)
    2) Fill right hand column with graphic novel banners linking to amazon
    3) Only have one review per page
    4) Have a VERY clear call to action on each review linking to that product on amazon
    5) Build a Facebook page & Twitter to match
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    My stuff...
    1 simoncrabb.com (consulting and coaching - I've been a full time affiliate marketer since 2000)
    2 plrproducers.com (free and paid PLR products)
    3 concealeddeals.com (digital downloads deals site)

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  • Profile picture of the author simonpiemon
    6) Create videos of each review
    7) Create a tumblr of the reviews too
    8) Create PDFs of each review and submit to doc share sites
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    My stuff...
    1 simoncrabb.com (consulting and coaching - I've been a full time affiliate marketer since 2000)
    2 plrproducers.com (free and paid PLR products)
    3 concealeddeals.com (digital downloads deals site)

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