How Am I Supposed To Offer Refunds For This Product?

Offer a 30 day refund.

Is the product compelling enough?

Most of all, does it work as stated?

Don't worry about it. It's not as if you have to pay any extra. Just focus on the people who aren't tossers.

Hi JR.

A guarantee is an important part of a copy/product.

It takes away the fear of the client buying a completely useless product.

If they know they can return it, then they will have no fear of it being rubbish.

Offer a 60 day, or even 90 day guarantee.

Most people forget about the guarantees anyway, and it sounds more credible.

You will end up with a few people wanting refunds.

As an example...

$200 in refunds.

$800 extra revenue because of the guarantee.

$600 up at the end of the day.

This also allows you to qualify the leads, those that don't return may well be worth marketing similar products to.

(The figures above aren't exacts).

Get what I mean?

Chris

Hey JR John

As others mentioned above you really don't need to worry about it. No matter how secure you make your products there are always gonna be those out there who will figure out a way to steal your stuff.

What's most important is that you provide value and build a buyers list. This will become a source of profit for a very long time if you treat your customers right.

I've seen some vendors put their text based products in a members area and they've figured out a way to prevent copy and pasting (not the best user experience though).

If you're really concerned though you might want to consider converting your pdf into videos and store them in a password protected members area. It's a bit more secure but again, those pesky little hackers will find a way to get in if they really want to.

Bottomline though I would suggest you focus on launching a top quality product and build that all important buyers list.

Best of luck
Ricky

it will make a huge difference if you offered a refund. if you have enough confidence in your product............then you will offer refund.
as for me ...unless you are the kenster, ppc coach or any of these big guys on the forum. i will not buy anything if it does not have a refund policy.
best of luck

Every marketer will have his or her own style.

Offering refunds will always result in a higher refund rate (obviously) but will also ALMOST always result in more profit...from increases in CR which outpaces the refund rate.

Most vendors offer refunds for a reason!

As a vendor, it's important not to take it too personally when somebody refunds. There will always be refunders, some with legitimate requests and some are just serial refunders. Welcome to business

JRJ, everyone who offers an info product has the same issue. The good news is, if your product is good few people will want a refund. Even if they've read everything you have to say before, most will still not ask for a refund.

Will there be scammers? Sure. There always are.

They existed when phone & mail order books were the only way to get info products out there. I remember reading a book by Dan Kennedy way back in '94: he said if a guy bought hardcopy books and refunded THREE TIMES he would label them a "flatworm" and never allow them to buy again. You can use the blacklist function to stop serial refunders from buying. By joining jvzoo, you also get their blacklist.

It's not a new problem, but it's not a serious one, either. If you get a ton of refunds it's because your product is lousy, not the clientele.

In addition to what others mentioned... Refunds will happen regardless of whether you offer a guarantee or not. If you don't offer any type of guarantee there's a greater chance these refunds will come in the form of chargebacks or disputes which you obviously don't want.

As the others said, it's a matter of believing that 95% of people who buy your product are honest good people who really want this information. Most people will never ask for a refund. Some will, but you'll gain MORE trust by offering it and therefore more sales.

I've bought a LOT of digital products. I've NEVER bought one that doesn't offer a refund AND I've NEVER asked for a refund. What I mean to say the IDEA of a refund builds trust and a sense of safety for the customer, but as long as the product is good, most customers will never ask for one. Good luck!