Email list everyday or every other?

10 replies
What's your autoresponder technique?

I'm thinking of emailing the list I'm about to build with good advise everyday for five days before a sales email. The reason being the topic flows well so I think every other day would be leaving it to long to capture people's interest.

So, how often do your auto emails go out before your sales email?
#at. #email #everyday #list
  • Profile picture of the author aleksbogata
    I think you are on the right track. Providing a lot of value for days before trying to sell is the way to go initially. What I do after the initial follow up sequence is provide a steady 3 emails each week, 2 value and one sales. In saying it does depend on the list and your relationship with them. I think the important thing is to let your list know from the outset how often you are going to be emailing them so they know what to expect.
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  • Profile picture of the author beasty513
    I usually put out offers

    every 3 days.


    In between is "sandwich" content that

    gets them into a buying mindset.


    My methods is for IM/MMO niche

    so it can vary.
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  • Profile picture of the author andybeveridge
    My methods vary on each list but mostly goes content, content offer. Sometimes I shake it up a bit. A lot depends on how you train the list in the first place.

    I also have a list that gets a newsletter and there is a soft sell in each issue.
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  • Profile picture of the author koocnaed
    Content is King - the old adage!!

    The content is more important than the frequency. Nobody wants to be spammed. If you are providing valuable content, then the subscriber will get to know, like and trust you and look forward to your emails. If you are taking a more hard selling approach, I would spread it out to once/twice a week... Otherwise you will put people off
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    • Profile picture of the author koocnaed
      Originally Posted by koocnaed View Post

      Content is King - the old adage!!

      The content is more important than the frequency. Nobody wants to be spammed. If you are providing valuable content, then the subscriber will get to know, like and trust you and look forward to your emails. If you are taking a more hard selling approach, I would spread it out to once/twice a week... Otherwise you will put people off

      That said... I would advise to be more aggressive when the subscriber first signs up to your list, so they get to learn who you are and what you are about
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  • Profile picture of the author alamest
    Provide 3 Promotion emails, after that provide FREE information 3 times and again 3 promotion emails.

    But don't do broadcast everyday, only follow up

    Anyway you are in right track just keep doing it
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  • It's all about the content. If your emails are engaging, interesting and have personality, you can then promote products whenever the hell you want. It's your list after all. Look at it this way. Most people are not going to buy from you no matter what. So, why not weed out the tire kickers early on.

    That doesn't mean you have to hard sell in every email. If the product you're promoting is somewhat relevant to the message, then always put a link to the product. People are going to buy when they're ready, not when you can be bothered to put a link in front of them.

    If you follow the lemming approach and all that nonsense... content, content, promotion, your subscribers will buy from someone else if you don't put up the offer. The day your subscriber has money, but your email is just a content email, well, you lose because they're gonna buy from someone else who isn't shy about promoting often.

    By the way, the only people who don't want you to promote your products often, are gonna be the same people who whine and complain about anything and everything. We all know these whiners. They expect you to run your business the way they think it should be run.

    In my opening email when someone subscribes to my list, I tell them that if they have any criticism whatsoever, don't tell me about it. I don't want your criticism and I certainly do not care what you think. Bottom line, you must turn people off if you want to turn others on. That's it. Don't get me wrong. I'll go above and beyond to help people out, but I have no time for whiners.

    Anyway, I love to buy stuff. I get a buzz when I make a purchase. Who doesn't? Why deprive your subscribers of purchasing from you if you know what you have is gonna help them? That's the key. If you believe the product will help your list, you must consistently let them know that.

    Another way to look at it: The 2 or 3 consecutive days you just have a content email with no link to a product, those could very well be the days your subscriber wants to purchase a product. And where are you? Nowhere. They'll just buy from someone else. And the day after that when you send your promotional email, they're not gonna buy, are they?

    Email every day if you know enough about your market to always be on point. People get dozens of emails every day anyway. Okay, they're from many different marketers, but they're still getting daily emails, aren't they? Yep. So, anyone who complains because you're sending too many emails, it's either because your emails are boring and valueless, or your subscribers are morons. Unfortunately the latter is usually the case.

    I've yet to meet a marketer who emails their list every day that doesn't make more money, build stronger relationships and well, makes more money. Nobody wants crap sent to their inbox every day, but that has absolutely nothing to do with the daily emails and everything to do with the emails being rubbish.

    Many disagree with me on this, but 9 times out f 10 it's because they have an opinion about something they've never tested, or they don't have personality driven emails that provide ongoing value.

    Email often. Polarize your message. Be funny, controversial, interesting and tap into the personality that you used to attract the people in your life right now who like you.. If you follow the traditional nonsense everyone else does, how on earth are you gonna stand out from the other dozen or so marketing emails inside your subscribers inbox?

    You won't.

    Best of luck my future email marketing genius.

    Declan.
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    • Profile picture of the author JohnMcCabe
      I just read about a study that really caught my eye. The objective was to determine why some actions become almost compulsions and other similar actions don't.

      One interesting bit that applies here is that actions with variable rewards became more compulsive than actions which were predictable.

      In other words, people soon learn that you mail content, content, pitch and either ignore the whole thing after figuring out the pattern, or they go back and cherry pick what they want when the need hit them. On the other hand, varying the content of your emails - short, long, pure content, pure pitch, request for feedback, etc. may make your emails more attractive because people don't know what's going to be in it, just that it will likely be good.

      I still think that you have to set an expectation and then live up to it, but I'll be curious to find out if setting an expectation of varying rewards ups my conversions...
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      • Profile picture of the author tornado64
        It really depends on what you want to do with your list, I know marketers that email twice a day (you obviously shouldn't do that if you want to build a relationship). It also depends on how many subscribers you add every day. If you add many new subscribers every day, you may have more success with such a "burn" tactic. It's just a matter of the fact that subscribers have a "lifetime" and a large number of them will unsubscribe at some time.

        If you want to promote your own products, you should really go the relationship way, giving away free stuff, don't mail too often and don't promote too much affiliate offers/stuff from ohers.
        But I would always send something with links in there, to your own offers, just some free stuff or useful things you found or an affiliate. Never send an email without links!

        But es Dedan already pointed out, content is key - like always
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      • Profile picture of the author joaquin112
        I read about that study too and it applies extremely well to casinos. Who knows how well it applies to email marketing.

        As for me, I started doing really well with email marketing when I simply started emailing more often (every 2 days), told stories and embedded my products in the stories. Good luck.

        Originally Posted by JohnMcCabe View Post

        I just read about a study that really caught my eye. The objective was to determine why some actions become almost compulsions and other similar actions don't.

        One interesting bit that applies here is that actions with variable rewards became more compulsive than actions which were predictable.

        In other words, people soon learn that you mail content, content, pitch and either ignore the whole thing after figuring out the pattern, or they go back and cherry pick what they want when the need hit them. On the other hand, varying the content of your emails - short, long, pure content, pure pitch, request for feedback, etc. may make your emails more attractive because people don't know what's going to be in it, just that it will likely be good.

        I still think that you have to set an expectation and then live up to it, but I'll be curious to find out if setting an expectation of varying rewards ups my conversions...
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