Keyword Research Psychology - Skip This Step At Your Peril

If you have been around a bit, you know that keyword research is important no matter your traffic source. It can be PPC, SEO, Article Marketing, video marketing, you name it. Well, maybe not email marketing, but you needed keyword research more than likely to build that list.

If you are new to the game, then read paragraph one ..

The first thing that you may want to consider though when you fire up your swanky keyword tool is getting inside your prospective customers head.

When you begin doing your keyword research with these tools, it is easy to begin thinking of prospects and leads as keywords rather than real people. If you do that, you may find yourself thinking "what keywords will someone type when looking for the product I am promoting?". You will find some gems doing that, but you will really limit yourself.

Instead, think about "what problems does the product I am promoting fix?" This will give you a whole bunch of more ideas to work from.

As an example, if I am selling a fictitious product called "HOW TO LOSE 50 POUNDS IN 12 HOURS BY EATING PIZZA" (that fictitious enough for you?) then if i get hung up on the product then I will be only concentrating on things like pizza diet and things like that.

However, by thinking of people, I could come up with things like
lose weight by eating junk food
lose weight to fit in a wedding dress
lose weight for a high school reunion
lose weight for after pregnancy
lose weight because I just pigged out on a pizza buffet (ok well that one kind of doesn't work )


But, you get the point. This thinking gives you a ton more ways to promote that product; even promote other products in the weight loss niche.

Hope this helps some people!