Promoting Ebooks Problem - Has This Happened to You?

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14
Hi all,

I promote several ebooks on my site as an affiliate and I just received this message about one of them:


Has anyone ever had a complaint like this? In my website review where I promote this product, I have the word "ebook" everywhere in the copy including in the title of the page.

And the actual creators of the of this particular ebook refer to their product as an "ebook package" and "digital download" throughout their sales page.

There isn't a hard copy of this book like this person wants. The pictures that this person refers to is the usual 3-d image of the ebook that most of us make when we create a digital product.

Any advice on how to respond to this person?

Thanks!
#main internet marketing discussion forum #ebooks #happened #problem #promoting
  • Yeah I get a bunch of these complaints as well. People just think they are getting physical products. Sometimes they ask for refunds, sometimes they don't. I guess is pretty common since almost all vendors put up nice looking book images that resembles an actual book. What would an ebook look like?
  • It happens, sometimes people don't read carefully or only look at headlines and images. Not much you can do since it sounds like you made it clear it was an ebook.
  • Never had the problem, but then, I wouldn't ever mention the term "ebook" - it tends not to be used outside IM circles. In my experience, if you clearly state that the book/report/document can be downloaded immediately, customers understand what they're buying. It also helps if you include information about PDF files and how to open them.


    Frank
    • [1] reply
    • Even though I never had that problem I do agree.. Make your call to action button "Download Now" so they know it's not a physical product..
  • Make it completely obvious. NOTE: This is a digital product (ebook) and can be downloaded immediately after payment is sent.

    Doesn't seem like a tough fix if you just make it crystal clear what you're actually selling.
  • Yes, respond to the person by telling them it's a digital download only. What are they gonna do, take you off their Christmas card list? What's the big deal?

    You should be telling people when they enter their details, the report/eBook/whatever will be sent to their inbox. Cuts down on fake emails too.
  • I've never had this happen to me, but it really doesn't surprise me. Many people don't read the descriptions and info about the products they're buying. I sell on eBay and this is a big problem. People don't read the description then are mad when they don't get what they thought they ordered.

    A pain? Yes. But I wouldn't let it get you down. As long as you have it described as an ebook, then it's their fault for not paying attention.
    • [1] reply
    • Thanks for all the replies and suggestions. I really appreciate the help!
      • [1] reply
  • Yes, from 100 you will get 1 or 2 that will send you similar emails.

    As everyone suggested, make sure to mention:
    ebook
    digital product
    .PDF
    .PDF Report
    Download .PDF

    on as many places as you can.

    In fact. You should be thanking him for telling you this. This will save you a lot of headache in the future. And replace the 'hard copy book' with something different.
  • I used to get those kind of emails until I made it clear on the sales page that this is an ebook and is downloaded not delivered my mail.

    I also have some check boxes where a visitor can click that they understand that this is downloaded.

    After I did these changes I no longer get those kind of emails.
    • [1] reply
    • This is a good idea... Like it!!
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