Why do subscribers that Don't take action, still love hearing from your info ?

21 replies
I guess this can be asked as:
Why do 'Non action' takers still love hearing from your emails?

and even Why do subscribers that Don't take action, still love hearing from your info ?

Some subscribers on the marketers list, receive tips and hints towards progressing in that niche, regularly in newsletter format.

But when the tips are received, they are not applied by the person reading them, but the reader appreciates then, and wait for their next batch.

The next batch come, and the reader doesn't apply them..but just the appreciation factor.



I know many customers don't apply what is given to them, but why do they get exited to receive more tips and not apply them?

Is it a psychological thing, that they just love the marketers marketing style, so appreciate that, and stay subscribed ?

is it a Frank Kern influencing thing, that they have the bond with you ?

The marketing style of the marketer is original and fun (so this might help answer this question).


Stale subscribers?
also, if some of these subscribers become 'stale' and used to just sitting there and waiting to hear from you, then are these stale subscribers as good as useless ?
#action #customers #hearing #info #love
  • Profile picture of the author Jeff Schuman
    Some people will never do anything. Some will when they are ready. The key is to be there when they are ready.

    That is why consistent email marketing over time can pay off when you work at branding yourself as an expert in your niche. This means you do more then just try and sell all of the time in your messages.

    I think of it as Top Of Mind Awareness or TOMA for short. This is a marketing term where a company builds brand awareness through exposure on a repetitive basis.

    Email marketing is good for this as long as you email regularly. Then when a person is ready for your offer they are familiar with you and will act on it.
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  • Profile picture of the author Zeus66
    Jeff's right. It's easy as a list owner to get what I call "stuck in snapshot mode." It just means that it's easy to lull yourself into thinking that how your list is responding right now is an indication of how responsive your list is. No, it's not. It's fluid because people are not stuck in one place. They move... some digress, some progress. Some don't change much at all. The point is, just because someone is not interested today (or even this month or the next several months) in what you're selling, they very well may be down the road. Continue being helpful and mail with regularity. It's worth it.
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    • Profile picture of the author Networking_now
      Originally Posted by Zeus66 View Post

      Jeff's right. It's easy as a list owner to get what I call "stuck in snapshot mode." It just means that it's easy to lull yourself into thinking that how your list is responding right now is an indication of how responsive your list is. No, it's not. It's fluid because people are not stuck in one place. They move... some digress, some progress. Some don't change much at all. The point is, just because someone is not interested today (or even this month or the next several months) in what you're selling, they very well may be down the road. Continue being helpful and mail with regularity. It's worth it.
      How frequent are your emails to your subscribers list?
      and how many are in your largest series ?
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      • Profile picture of the author JohnMcCabe
        There is also a whole group of people for whom reading about and studying IM/MMO topics is recreation. Deep down, they know they will never really act on what they read, but they still enjoy the endorphin rush from the possibilities.

        There are people who will watch the "Investigation Discovery" network for hours, with breaks for news, Jeopardy, Wheel of Fortune, and assorted alphabet shows (CSI, NCIS, etc.), yet they will never actually kill anybody. Same deal.
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        • Profile picture of the author Networking_now
          Originally Posted by JohnMcCabe View Post

          There is also a whole group of people for whom reading about and studying IM/MMO topics is recreation. Deep down, they know they will never really act on what they read, but they still enjoy the endorphin rush from the possibilities.
          What are the strategies to turn these particular people into buyers? eg offer reduce priced items?
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          • Profile picture of the author JohnMcCabe
            Originally Posted by Networking_now View Post

            What are the strategies to turn these particular people into buyers? eg offer reduce priced items?
            Some of them will never be buyers. About the best you can do is keep offering them different, related things and see if something eventually trips their trigger. Discounting without a better reason than "you haven't bought yet" only teaches people to wait for discounts.
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            • Profile picture of the author rhinocl
              Because they THINK that they will. If you could change them from people who think they might take action someday to people who realize they need to do something today, your conversions would shoot through the roof.
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              • Profile picture of the author Networking_now
                Originally Posted by rhinocl View Post

                Because they THINK that they will. If you could change them from people who think they might take action someday to people who realize they need to do something today, your conversions would shoot through the roof.
                with the content of the emails, then how can you change them, even if just some of them?
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      • Profile picture of the author Zeus66
        Originally Posted by Networking_now View Post

        How frequent are your emails to your subscribers list?
        and how many are in your largest series ?
        I try not to let more than a few days go by without mailing my IM list. Never more than a week, and usually less than 5 days. Some marketers are more hardcore about it and mail every day... some even more than once per day. To each their own.

        Re: series, I assume you mean autoresponder follow-up series. Honestly, I don't use automatic follow-ups very often. The most I ever had I think was about 15 messages, spaced about every 3 days. I was just too lazy to go back and make sure all 15 were up to date and still relevant. If you're more organized than I am, a long series will probably suit you better. I'm more of an "on the fly" list owner.
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        • Profile picture of the author Stuart Walker
          Originally Posted by Zeus66 View Post

          Re: series, I assume you mean autoresponder follow-up series. Honestly, I don't use automatic follow-ups very often. The most I ever had I think was about 15 messages, spaced about every 3 days. I was just too lazy to go back and make sure all 15 were up to date and still relevant. If you're more organized than I am, a long series will probably suit you better. I'm more of an "on the fly" list owner.
          I find it odd you don't take advantage of a follow up series. That means you're getting just one (or perhaps a 2-3 if you re-send to unopens) use out of each email and anyone not on your list at that time or who misses it / doesn't open never gets to see it.

          I mostly build email lists around blogs these days and whilst I do broadcast new posts I also add an email promoting each post to the end of my autoresponder series so that continually people are seeing the post.

          Stops your blog posts being 'wasted' too and continually you get exposure to them from people who would likely miss them otherwise especially if you have a lot of content on your blog.

          People email me all the time and tell me a post was great that I've posted some time ago and that they'd missed.

          Worth doing I think...

          Originally Posted by talfighel View Post

          The real secret to email marketing nowadays is to be consistent and don't always try to sell them something. Give them value too.

          Another secret, if you want to do well in your business, is to drive traffic to your opt in page and get new FRESH subscribers on a daily basis.

          The secret these days? It was always the 'secret'.

          And it's no secret that you have to continually be adding new subs to your list, surely there's no one out there who's not doing that?

          I'll tell you another 'secret'.....stop using opt in pages and send traffic to a site full of great content or through a content funnel so they can see upfront you know your shit and then they'll opt in willingly without any bribe / freebie being the motive AND you'll experience open and click rates you never thought imaginable.
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  • Profile picture of the author Abrar Tariq
    most people are afraid to take actions or reluctant, it all takes time, so as Jeff said be their for them and when right time comes be their for them x)
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  • Profile picture of the author talfighel
    The real secret to email marketing nowadays is to be consistent and don't always try to sell them something. Give them value too.

    Another secret, if you want to do well in your business, is to drive traffic to your opt in page and get new FRESH subscribers on a daily basis.
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  • Profile picture of the author Randall Magwood
    Don't worry about it. Just focus on getting more leads and letting the autoresponder work its magic.
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  • Profile picture of the author ServicesForIM
    I think most of the buyers in the IM niche are actually buying hope. They love to believe that someday they will make it big.

    Not very many people who buy IM niche products ever put them to good use.

    Kate
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  • Profile picture of the author MoRaitman
    It's "feel good" reading. Therapeutic. Intentions may be in the right spot because "one day" when they have time, and will...they will have all the info to just step into gear. Procrastination is everyone's favorite pastime. So it basically boils down to a numbers game for you. The more the traffic the more bites you will have. Hopefully those customers will be quality ones.
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  • Profile picture of the author Raydal
    I wish I knew the definite answer to that question. I have a subscriber
    on my list who has been with me for close to 10 years now. Once he
    engaged me for job but then turned down my quote/offer. I thought
    that he would never stay after I cleaned my list by moving to a new
    ESP so old subscribers had to resubscribe. I was shocked when
    he also went through the trouble to resubscribe. I find that strange.

    -Ray Edwards
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  • Profile picture of the author tonydbaker
    I've joined some list and never taken action. There are hundreds of reasons.

    Some emails I have learned from or just used as inspiration. If you send me an email and it inspires me to take action, I mark it and save it for future reference. I may not have time at the moment to worry about it, but when a client has a problem, I may refer to it.

    The best thing you can do is separate your list from non-action takers to action takers. Clean your list and dump the non-responsive after some time.
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  • Profile picture of the author maxjpip
    Jeff is right, they don't take action for many reason.

    All you got to do is to keep emailing good stuff to them. When they are ready, then they will take action on your stuff or buy your stuff.

    Just keep the FRESH leads coming in.

    If people stay on your list...that's a good thing!

    Keep it UP!
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  • Profile picture of the author kencalhn
    most people are epic fails who do nothing, do not work hard, almost never take action. that is human nature. a nation of television watchers, of spectators, not of action takers. sitting on the couch eating chips and watching tv shows, that's the way of the world.

    their idea of taking action is anonymously posting some whiney political post in the 'comments' section of a news site's latest article.

    that's why, unfortunately, DFY/done for you solutions sell best, because most people are lazy, or playing on their ipads, and don't do much with themselves. the world is mostly like a lot of slothlike lazy people who don't do jack.

    i've done well appealing to the teensy minority of people who actually are intelligent and want to work hard... which is a very small percentage -- so reaching them honestly with content that actually works, is helpful
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    • Profile picture of the author Networking_now
      Originally Posted by kencalhn View Post

      most people are epic fails who do nothing, do not work hard, almost never take action. that is human nature. a nation of television watchers, of spectators, not of action takers. sitting on the couch eating chips and watching tv shows, that's the way of the world.

      their idea of taking action is anonymously posting some whiney political post in the 'comments' section of a news site's latest article.

      that's why, unfortunately, DFY/done for you solutions sell best, because most people are lazy, or playing on their ipads, and don't do much with themselves. the world is mostly like a lot of slothlike lazy people who don't do jack.

      i've done well appealing to the teensy minority of people who actually are intelligent and want to work hard... which is a very small percentage -- so reaching them honestly with content that actually works, is helpful
      Would you delete these people who only read, but take no action?

      or would leave them as they are fans, even if non buying ones ?
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  • Profile picture of the author Matthew Trujillo
    I think a lot of it deals with your relationship with your subscribers. If you have no connection with the subscribers, they may be still around because their inbox might be overloaded with offers, and you may not be able to stand amongst the rest. Some advice would be work on adding value with your subscribers, and sharing them your journey from start to finish and everyday achievements.
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