I saw someone say this about google local and it didn't make sense to me...

1 replies
He says he charges the biz a $X,XXX set-up fee.

Then he says he charges $X,XXX to "maintain."

Maintain?!? Maintain what?

Isn't it pretty much set + forget?

Please advise.

Thanks!

-- TW
#google #local #make #sense
  • Profile picture of the author Shane F
    Once it is set up there are factors that influence rankings.

    From Search Engine Land:

    Review Signals: Participants noted that the quality, velocity and diversity of online reviews and rankings resulted in 10.3% influence in determining performance.

    Behavioral & Mobile Signals: Participants determined that behavioral and mobile signals such as how often search users click through to a business' page, check-in or call a business, etc. provide 6.1% influence in determining performance.

    While I would disagree with a 4 figure fee to maintain rankings, if they are constantly updated information on the site, interacting with reviews and running offers, a maintenance fee is common place.
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