I'm new to IM, specifically, I'm new to list building and long tail targeting for the purposes of driving traffic purely with the goal of end game monetization from products I don't sell.
I currently work in digital advertising (with a print arm, but not my group) and worked in TV for about 13 years, so this felt like a natural fit for someone looking to take on some personal projects.
Now, I don't mind spending money on tools or services, etc. I can do all the design work, etc myself but one thing that really concerns me is the percieved legitimacy of the IM industry, from an outsider. (Namely me)
As I first got my introduction to niche marketing through (Moderated: let's keep people's names out of this thread) site, I set up a niche site, did all the right things, and got it to the first page of google for my keyword target within the first month. Now, I picked a horrible niche that had low traffic and little ability for monetization (or so I thought), but it was a learning experience.
From visiting many of the IM sites around on the net, I see just abherrant techniques in the webdesign of the sites, from the grammar, to the page design and layout, and even the little personality traits. Every single person who has anything to say on IM talks in alternating caps, and bolds, flashy letters (I've seen animated gifs!!) they have a picture of themselves which apparently seeks to legitimize them (it fails, they inevitably look like sleazebags)
The software and services look for all the world like timeshare ads. These tools/apps/services seem to target at uneducated people who can easily be bilked out of money to buy get rich quick schemes.
I am ASSUMING there is more to IM/niche marketing/long tail sites than this first level of sleaze that seems to cover the industry. My question is, where to start legitimately?
This forum (i've been lurking for a bit) seems to be a good spot, but can someone explain the ghetto looking ads and tactics used by so many in the IM industry?
If I read one more "user story" that reads like "i'm so excited to be on this journey" I may vomit. The only positive side is I could possibly film it and upload it to youtube as part 14 of a 36 part series in internet marketing reaction vids to drive targeted advertising to my thinly veiled service pimping squeeze page...
Sorry for the rant, and I hope you guys recognize a lot of this as mostly tongue in cheek.
Would love to know the thoughts of some experienced Im'ers. I would kill to have an outlet for my experience beyond my 9-5 jobs.