...but little on why NOT to.
Knowing what NOT to do is just as important
as WHAT to do.
Here's a simple rule I live by these days:
Do NOT build a list.
Hear me out.
Like many, I was obsessed with the biggest
list I could possibly build.
...but that's like holding a pan of dirt calling
It's the yellow stones buried IN the dirt that
makes it worth digging for...
...not the dirt itself.
...are the people in the list.
And those yellow stones are human beings.
People like you and I are FAR more valuable
than all the dirt you could dig for in the
Subscribers are not cogs in a machine.
They have personalities, dreams, desires,
families, and friends -- just LIKE you.
So if you approach your email marketing with
THIS in mind...
...with a heavy dose of humanity...
Building a list no longer becomes, "building
It becomes growing a community.
Or fans if you're an international bad ass
like me :-)
What's your best tip?