Been Stuck at 2000 visitors per day for over a year

23 replies
Hi everyone.
I have an online jewelry site and we have been at about 1500-2000 visitors per day for over a year. I haven't been able to break through that barrier. Much of this traffic comes from our facebook campaign, which we have focused primarily on during this time.

We are just starting our SEO, ppc, remarketing, and affiliate programs now. We are also redesigning our website. We have a lot going on. However, I am feeling a little lost. I don't have a marketing background, so much of what I read here seems very daunting. I feel like I may be missing something simple to be able to atleast get us through this barrier...but maybe not.

I wish I had a specific question to ask, but I'm not even sure where to go at this point.

If anyone who has quality experience would be willing to take a little bit of time and talk directly, I would love to get some insight on direction.

Thanks so much
#day #stuck #visitors #year
  • Profile picture of the author Frank Donovan
    Originally Posted by catfish007 View Post

    H
    I have an online jewelry site and we have been at about 1500-2000 visitors per day for over a year. I haven't been able to break through that barrier. Much of this traffic comes from our facebook campaign, which we have focused primarily on during this time.
    I wouldn't necessarily look at that figure as a barrier. With a steady number of long-term visitors, I'd be focusing on optimizing conversions by trying out different sales wording, page layouts, product emphasis etc.

    With a clear idea of my conversion numbers, I'd be able to decide how much extra to spend on marketing to attract more visitors - all the while keeping an eye on how this additional traffic was converting.

    Are you collecting the contact details of your visitors?

    Frank
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  • Profile picture of the author BlindRabbit
    Focus on increasing conversion rate?
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  • Profile picture of the author ZNICK
    Either start using paid traffic, or like stated above, get more $ out of the traffic you already have.

    Z
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  • Profile picture of the author talfighel
    Your 2000 per day visitor count is NOT a barrier. Most people would be happy if they had 200 visitors per day. So you are LUCKY.

    It is what you do with them that matters.

    Do you want to make more money off these visitors? If you do then you can upsell to them multiple times.
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  • Profile picture of the author thedark
    One question to be asked here is: how much money do you make out every 1000 visitors. If you are making more than 50$ then you should really go for paid traffic from adwords, bing, and any other targeted traffic buying method. If you have such a good conversion rate and do not try to get more visitors then you are wasting money.

    If you make 50$ or less from your website, you should seek to improve your conversion rate first, because you are leaving a lot of money on the table. Or, the traffic you get does not convert and then it is useless so you should seek another traffic source.

    Once you get your conversion rate to make you more than 50$ from every 1000 visitors then you should go looking for paid traffic sources.

    SEO is very good, but it takes time. Do it naturally. Start a blog and write tutorials related to your products. Pay someone to build some tools and attract visitors there. If you provide something good people will share it, link to it and google will follow.

    Engange in forums and give advices to others. Answer on question sites and leave your url where you can. Directly advertising a store or a product sale page is very hard because people will hardly link to a site where you have to buy a product. Use blog and tools to hook your traffic.
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  • Profile picture of the author rrm
    I can't say I feel your pain, though I would like to. I usually get stuck at 25-30 visitors a day. Reminds me of a thread where somebody was down to making $50k per month or something like that.
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  • Profile picture of the author KenThompson
    Frank Donovan's advice is solid. Sounds like you are unaware of measuring conversions, tracking and optimizing your site and overall marketing process for them. Not doing that is a bad idea especially for a business getting that much traffic.

    You've been focusing on FB, so far. But you do not mention what you've been doing there. Ads, or what?

    Re-designing your site? Do you know usability principles? You should get up to speed on them and design with a goal on usability and conversions. Do you know about split testing? That's how you can optimize for conversions and other metrics such as bounce rate, etc.

    You will lose money, or leave it on the table, if you avoid learning and implementing these things.

    Ken
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  • Profile picture of the author celente
    buy more trageted traffic, build email list.

    They are both important, but number 2 is more important.....but you have to do 1 to get 2 going. See how they go hand in hand. Good luck. :-)
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    • Profile picture of the author JohnTheJock
      2000 visitors a day is definitely not a barrier, but if you're not making money then it's your monetisation model/conversions that are the problem.

      Many people are making good money with 10% of the traffic you're getting :confused:
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  • Profile picture of the author savidge4
    Originally Posted by catfish007 View Post

    Hi everyone.
    I have an online jewelry site and we have been at about 1500-2000 visitors per day for over a year. I haven't been able to break through that barrier. Much of this traffic comes from our facebook campaign, which we have focused primarily on during this time.

    We are just starting our SEO, ppc, remarketing, and affiliate programs now. We are also redesigning our website. We have a lot going on. However, I am feeling a little lost. I don't have a marketing background, so much of what I read here seems very daunting. I feel like I may be missing something simple to be able to atleast get us through this barrier...but maybe not.

    I wish I had a specific question to ask, but I'm not even sure where to go at this point.

    If anyone who has quality experience would be willing to take a little bit of time and talk directly, I would love to get some insight on direction.

    Thanks so much
    Based on the information provided. You are getting 1500 to 2000 visitors a day from your facebook efforts alone. Dependent on if it is your personal facebook or a business account matters, but not that much. In general I would say that you have fairly targeted traffic. ( There are some factor involved that could determined you having qualified the traffic for purchase )

    I would say that with this traffic flow you should be producing somewhere between 15 and 60 purchase per day. Again from the information given there is no clear indication of that happening. If it is the case that is not happening there would need to be some focusing on the list of point below.

    1) how you are getting the traffic ( I understand it is facebook, but specifically HOW )
    2) What are the expectations you are leaving in the communications to get the traffic.
    3) Where this traffic is landing on your site.
    4) where the traffic is going once it is on your site.
    5) Where the traffic is leaving once on your site
    6) What are the potential blocks within the structure of your site
    7) What course of correction can be made at what level to correct the non / low conversion.

    Any All or non of the above could be the issue. Looking into your logs to determine all of these factors is a great place to start.

    Another factor to consider... Do you have a brick and mortar store? Is there the possibility that the traffic you are creating online is converting offline IE In your store?

    Before you begin your efforts into SEO all of these things should be ironed out to ensure success. Sending MORE traffic to a system that is broken, will not create better results. Your Facebook traffic flow is WAY more than enough traffic to use for testing and tweeking.

    If you have further questions by all means ask, or you may PM me for further communication!

    Hope that Helps!
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  • Profile picture of the author TheZafraGroup
    Don't look at it as a barrier. Look at it as an accomplishment because tons of people struggle to get even half of that amount of traffic daily. What you should keep in mind is that you NEED to build a list from that traffic. It's vital to your success long term.

    If you're tired of being stuck at that, then it only means one thing...you need to expand your knowledge on traffic generation. There's so much info. out there that can do that for you.

    Just keep doing what you're doing. It's all about personal growth and staying consistent.

    Good job on this accomplishment! It's something to be proud about so be proud!
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    • Profile picture of the author TatiW3B
      Are you a jewelry reseller? Or is your jewelry hand made? Is your jewelry custom? Depending on what kind of jewelry you sell, there are many different avenues to try.

      If it's hand made - get involved with popular ecommerce communities for hand made items, such as Artfire or Etsy, and start showing your jewelry off there.

      I'm sorry but I don't know enough about the jewelry niche to recommend anything for manufactured or resold jewelry.

      But my advice is this - research your niche as in-depth as you can. Who are your largest competitors? (The most similar to you of course, not necessarily the largest in the industry!) What are your largest competitors doing? Where are they advertising? Where is the majority of their traffic coming from? What are their top selling items?

      Hope that helps
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  • Profile picture of the author malcsimm
    Wow - good number! If most of it's from FB why not get some training on imcreasing traffic from your FB Ads? You just need to work out the ROI and make sure you are earning. FB Ads have got more successful the last year and I know of some who are spending $500-1000 a day their ROI is that good.

    I can recommend Don Wilson and Ben Adkins.

    Malc
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  • Profile picture of the author Stuart Walker
    As others have mentioned if you aren't already you need to start tracking and testing everything so you know what's going on.

    That's the reason you feel lost you've no idea what's happening, why and what results it's bringing.

    You need to know which traffic sources are converting into sign ups / sales.
    You need to know what your conversion rate into sign ups / sales are.
    You need to work out your average customer value so you know how much you can spend on your advertising efforts.

    Before spending more time and a money driving more traffic work on increasing your conversion rates as much as you possibly can. Once you have them at a good rate you can then drive more traffic and make the most of it.
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  • Profile picture of the author JRJWrites
    You're talking as if you're sad about that 2,000 visitors a day, LOL!
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  • Profile picture of the author catfish007
    Wow, thanks for all the great feedback and questions.

    I appreciate what you guys are saying too about "complaining" about 2k hits per day. We are converting...and we are a full scale business so we have expenses and such. My complaint isn't the traffic...its that I am a little lost on how to go to the next level. I don't really know too many people in internet marketing so I just wing it, but I think that is where my barrier is. I'm grateful, but just question where we stand and how we can improve.

    My head is a little spinny and I hope I am making the right moves. You guy are right about the tracking...I know very basic tracking, but feel I could be highly improved in that too. I feel like i need a real expert who has managed at this level to help streamline and grow....this is why I came here to you guys and gals.

    From what I gathered from a lot of your feedback is to focus on conversion rate right now.

    Here is little more about whats going on marketing-wise with us:

    Recently:
    Hired Affiliate manager to set up and manage affiliate program
    Hired SEO guy
    Redeveloping main page of website
    Constant FB marketing
    Hired company to manage our product feeds.

    Still not doing:
    adwords/other ppc

    Our bounce rate is in the 40%+

    Again, specific questions elude me, but in general, what seems to come up is how can I manage all this, track all this, and ensure profitability? How can I get in touch with someone who has this experience?

    Thanks again for any insights and suggestions...I have already gleaned a lot from what you have already posted and am very appreciative of this conversation.
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    • Profile picture of the author savidge4
      Originally Posted by catfish007 View Post

      Wow, thanks for all the great feedback and questions.

      I appreciate what you guys are saying too about "complaining" about 2k hits per day. We are converting...and we are a full scale business so we have expenses and such. My complaint isn't the traffic...its that I am a little lost on how to go to the next level. I don't really know too many people in internet marketing so I just wing it, but I think that is where my barrier is. I'm grateful, but just question where we stand and how we can improve.

      My head is a little spinny and I hope I am making the right moves. You guy are right about the tracking...I know very basic tracking, but feel I could be highly improved in that too. I feel like i need a real expert who has managed at this level to help streamline and grow....this is why I came here to you guys and gals.

      From what I gathered from a lot of your feedback is to focus on conversion rate right now.

      Here is little more about whats going on marketing-wise with us:

      Recently:
      Hired Affiliate manager to set up and manage affiliate program
      Hired SEO guy
      Redeveloping main page of website
      Constant FB marketing
      Hired company to manage our product feeds.

      Still not doing:
      adwords/other ppc

      Our bounce rate is in the 40%+

      Again, specific questions elude me, but in general, what seems to come up is how can I manage all this, track all this, and ensure profitability? How can I get in touch with someone who has this experience?

      Thanks again for any insights and suggestions...I have already gleaned a lot from what you have already posted and am very appreciative of this conversation.
      You are asking to get in touch with the same type of people you have already hired. SEO by nature does take some time. 20 days on the low side, and 120+ on the slow side. An experienced SEO person or firm is going to implement in stages ( Completed stages ) be it 1 page at a time or in sections. It is my experience that dependant on the factor of "X" Google will implement those new page results right off the bat, or may wait a cycle or 2.

      Since you just did a site redesign ( I sure hope your SEO guy was involved in that) The transitional traffic from old 2 new may take some time, as google determines what is there from the old, what is no longer there, what is new, What is duplicate across both designs etc. Patience to a point is required with SEO. What you change today, wont have an effect until weeks from now. So to many changes across a 4 week period, and you may not know what was the cause of a backslide, and or a bump.

      Hope that Helps!
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    • Profile picture of the author malcsimm
      Originally Posted by catfish007 View Post

      Wow, thanks for all the great feedback and questions.
      ...

      Thanks again for any insights and suggestions...I have already gleaned a lot from what you have already posted and am very appreciative of this conversation.
      Wow - you've certainly got a lot going on.

      You have to feel your way at this point. Just make sure you go in small steps, then assess how well things are going, then move on another step.

      You are taking on a lot of commitments including hiring people who you have to monitor. And if you don't know exactly what they are supposed to be doing that is can be tricky to monitor them.

      May be set them targets related to your income or conversion rates. And paid accordingly. That'll help get them focused!

      A 40% bounce rate most people would consider was pretty good. So it seems you are doing something right.

      Good luck, and don't go too fast

      Malc
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  • Profile picture of the author Moneymaker2012
    If you want to direct advice PM me and i will give you my email address.
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  • Profile picture of the author cyberzolo
    Diversify your traffic sources start focusing on other ways to generate traffic
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  • Profile picture of the author naynay2262
    You need to convert them!
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  • Profile picture of the author steven8433
    2k visitors a day is good! be satisfied
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  • Profile picture of the author donhx
    Catfish007, the one thing you said that was of interest to me was that you were "Redeveloping main page of website." That's good. but does your research show that most people enter your site through the home page? With my sites, most people enter from other pages.

    You can get that bounce rate down by having content on the entry pages that motivates people to take some action. The ideal action is for them to buy, of course. However, you also want to engage visitors on another level so they click on links to see another product, read a blog entry, sign up for a newsletter or other secondary action. People don't always make one big buying decision. They make a series of small decisions.
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