Thinking about starting a fitness blog/site. Opinions?

13 replies
Hey warriors,

I am a big fan of anything related to fitness (bodybuilding, weight loss etc.) and I am thinking about starting my own blog or website. I am pretty passionate about this topic and have tons of ideas. However...
  • There are a LOT of other similar sites and blogs, many of them are huge. Will this be a serious obstacle?
  • My motivation levels drop quite fast when I don't see any results Does anyone here have a blog? How much time did it take you to start getting a good amount of visitors a day?
I was thinking about first getting a little bit of content onto the site and then advertising it in my signature at forums. SEO for this niche will be extremely hard, although possible.

Looking for your opinions and motivation, maybe some tips and things to remember about?

Thank you.
#blog or site #fitness #opinions #starting #thinking
  • Profile picture of the author OnlineAddict
    Your website will be number 114243215021594 in the fitness niche, so I recommend doing something original and unique or let it be.
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  • Profile picture of the author Mark Tandan
    Hey, great question and thanks for asking it.
    You're absolutely right, there is huge competition in this niche (really it's an entire market) but that doesn't have to hold you back.

    You've got passion and direct knowledge of the subject, so you'll have no problems coming up with original content. But with the sheer amount of competition, I wouldn't rely to heavily on SEO and organic traffic, but look to drive traffic via social media and other outlets.

    Lastly I'd suggest reaching out to private companies that sell products in your niche - not necessarily those found on huge affiliate network sites, and ask about an affiliate program. In my experience these companies can help you with great banners, solid commission rates, and excellent promotional tools.

    Hope this helps!
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  • Profile picture of the author Steve B
    Originally Posted by TheMarketingLord View Post

    My motivation levels drop quite fast when I don't see any results

    I tend to agree with Online Addict. Fitness blogs are everywhere. You must dig down deep into the niche and differentiate what you're doing so you can position your business in a space where the competition is not so overwhelming.

    If your motivation level drops fast when you don't see immediate results you are in for big disappointments in your Internet marketing. Patience is a virtue, especially in the early lean years of new businesses. Unless you have staying power and the tenacity to keep going with little payback, almost any business you start online is going to crash and burn.

    I know that sounds negative and I'm really not trying to talk you out of your new career, but I'm afraid I've seen too many flameouts over my career in small business development of 35 years.

    I wish you well,


    Steve Browne, online business strategies, tips, guidance, and resources

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  • Profile picture of the author TheMarketingLord
    Thanks for the replies, I'll have to rethink this
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  • Profile picture of the author OnlineAddict
    Just look at the guys who made the most money in the fitness niche, everyone of them was the first doing something new. Either new workouts, new diets(not "Cosmopolitan" diets, but real scientific proven diets that makes sense and can be done long-term), or whatever other new views on the subject. If you are unique and 1st, nobody can get to #1 in your expertise anymore, unless you get lazy and stop improving, because you will be always the #1 source everyone will refer to. Starting something unique is always worth the time, even if you have months with no visible results.
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  • Profile picture of the author writeaway
    Focus on YOUR personal story and you might succeed. Don't just copy someone else's template. Weight loss can be VERY VERY PERSONAL. Own it. Come up with a very compelling narrative and get the word out.
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  • Profile picture of the author TheZafraGroup
    If you're passionate about fitness and blogging about it, there will be NO obstacle bigger than you're drive and determination to make a difference in that niche. The biggest obstacle will be yourself. Are you willing to do what it takes to stand out? Are you passionate enough about fitness? Are you willing to do whatever it takes to succeed?

    Everyone has their own story/background. Use that, be proud of it and you will always come up with something of value and original. Find successful people in that niche, see what they do, learn from it and emulate it in your life as well.

    In my opinion, stop thinking, just take action now! Make it happen! :-)
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    • Profile picture of the author figuringmoneyout
      It's a great niche if you are passionate. However it is HUGE. I read a lot of those kinds of blogs myself and there are so many others out there. Getting traction can be hard and really the only way to do it is to be different. You have to have a certain angle or our own spin on things. It helps if you have a compelling personal story you can use as well.

      If your motivation drops fast without quick results then I'd probably advise you to pick a different route. Creating a fitness blog/site can be rewarding but it's definitely not an endeavor where you will see quick results.
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    • Profile picture of the author ApexMateria

      big competitive niches are where all the monies at.

      just pick a sub niche of the fitness industry. don't get all scurred because everyone made it seem hard and go start a blog on some obscure niche that nobody ever searches for just because it's low competition.

      as long as you have a way to get targeted traffic that's all that matters.
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      • Profile picture of the author TatiW3B
        Getting a blog to be successful can and will take a lot of time and effort, especially in such a huge market.

        I have two bits of advice, take them or leave them:

        1. Figure out your target market before you begin. Is it men, women? Young, old? Out of shape, or already fit? Weight loss, body building? Slow carb, no carb, paleo? Calisthenics, cardio, weight lifting? Supplement? Narrow it down as much as you can without being obscure. This will not only help you determine your target audience and blog content - but also what products you'll be selling.

        2. Don't make this your primary income stream if you have trouble staying motivated by lack of results. Do something else for money WHILE BLOGGING until your blog becomes successful enough to become your primary business. This will not only take the pressure off, it will make it easier to maintain your passion for fitness and keep it from becoming a burden.

        Hope you found that useful. Good luck
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  • Profile picture of the author Stuart Walker
    You'll need to be more specific than 'fitness' and you probably wouldn't want to blog about everything fitness related. Ends up being too generic and vague trying to cover too many different topics instead of nailing something more specific.

    Niche down into the fitness market and find something ultra specific you can focus on.


    Fitness > fitness for men > fitness for men aged 18-30 > fitness for men aged 18-30 who want a six pack.

    I read about how the owner of NerdFitness started off a generic fitness blog and got no where. No visitors. Then he re-created it as 'Nerd' fitness and focused it around geeky and nerdy types who wanted to get fit and saw the site take off near instantly, now it's huge!

    Find your angle. Be unique. You don't have to re-invent the wheel but you do have to be somewhat original and not just another blog re-hashing the same information that's available everywhere else.
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  • Profile picture of the author Samuel Adams
    You have the number one requirement for a successful blog and that is the personal passion for your subject. Are there a million other fitness or nutrition related blogs out there? Maybe so. But you can't look at that number. You have to focus on your own personal interest in the subject. Turn inward for your motivation to blog, not outward looking at what others have already done. Ask yourself, what do I know about this topic that other generic fitness/bodybuilding blogs aren't already talking about? Use the fitness/bodybuilding forums to find inspiration for your blog posts. What questions are people asking again and again? If these questions are coming up over and over, then that's something a huge audience would be interested in knowing answers to. And, that means, those questions are not being answered on the many other fitness/bodybuilding blogs out there. An additional idea, would be to chronicle your own fitness/bodybuilding journey on your blog. This adds a personal element that other generic fitness blogs won't have and lets your reader identify with you. Focus on the good content first, going beyond basics, appealing to the intermediate or advanced fitness/body building enthusiast and you will surpass all the other 'just getting into fitness' blogs out there.

    Would you like to learn how I make $2000/month from a super easy listbuilding system?

    Click here to get my listbuilding report for FREE!

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  • Profile picture of the author TheMarketingLord
    Big thanks for the AMAZING replies. I think what Ill do is choose some sub-niche of fitness and create a blog around that. Once again, thank you everyone for the input!

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