Blog Postings: Quantity or Quality?

23 replies
1 of the weirdest limiting beliefs related to blogging; practicing your writing skills by blogging frequently will impact the quality of your work.

Practicing your writing skills improves the quality of your work.

Professionals in any endeavor spend time honing their skills.

Of course bloggers should set aside time for networking but writing is paramount. A1 stuff.

The more you focus on posting good, quality content the more you CAN post good quality content. So, if you aim to write quality posts frequently you will increase the quantity of posts you can write, by developing strong writing habits.

I toss in videos too - finger break time but usually publish 5 posts daily. 2-3 500 word posts for my blog and I also churn out 1-2 paid posts for clients.

How?

I practice writing. A ton.

This simple fact is lost on the legions of bloggers who pass on the erroneous information that posting frequently decreases post quality.

If you practice a skill you will improve.

And yeah, for the burnout crowd...you will have to write a ton until that sets in....worry about crossing that bridge after you write for 4 to 6 to 10 hours daily

Thoughts guys?
#blog #postings #quality #quantity
  • Profile picture of the author Stuart Walker
    Posting quality content less frequently and spending more time networking and driving traffic makes sense in my eyes.

    If you're writing 3 posts per day you're loosing out on a lot of time that could be spent getting visitors to your blog. That's 3 posts that not so many people are getting to read.

    I don't believe that most people can put out 3 QUALITY posts every day.

    Good posts take time, they require planning and research, they need to be edited. They might not be poor quality but they won't be as good as they can be.

    And with just 500 words per article it's difficult to REALLY get into a topic. Vague at best in most cases.

    Be better spent writing 1 x 1500 word article that really has some meat to it IMO.
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    • Profile picture of the author JRJWrites
      Originally Posted by Stuart Walker View Post

      Posting quality content less frequently and spending more time networking and driving traffic makes sense in my eyes.
      Well, that depends in what niche you're in.

      Originally Posted by Stuart Walker View Post

      If you're writing 3 posts per day you're loosing out on a lot of time that could be spent getting visitors to your blog. That's 3 posts that not so many people are getting to read.
      Well, what if it only takes you 30 minutes to write each post? And what if you do this full-time, and you have 7.5 hours a day to spend promoting your stuff.

      Originally Posted by Stuart Walker View Post

      I don't believe that most people can put out 3 QUALITY posts every day.
      Quite right - MOST people can't. People like Ryan (and me, if I might add), can. It helps if you write for a living.

      Originally Posted by Stuart Walker View Post

      Good posts take time
      False.

      Originally Posted by Stuart Walker View Post

      They require planning and research
      Also false - not all posts are the type that need research. Additionally, if you're knowledgeable in the niche you write in (and I know for a fact that Ryan is), planning and research is not as much of a necessity.

      Originally Posted by Stuart Walker View Post

      they need to be edited.
      True. But again, you CAN develop your writing skills & speed to a point where you can easily create a superb 500-word post in 30 minutes flat.

      Originally Posted by Stuart Walker View Post

      They might not be poor quality but they won't be as good as they can be.
      Are you just making a guess, or are you quoting from past experience? :rolleyes:

      Originally Posted by Stuart Walker View Post

      And with just 500 words per article it's difficult to REALLY get into a topic.
      With that, I agree.

      Originally Posted by Stuart Walker View Post

      Vague at best in most cases.
      With that, I disagree.

      Originally Posted by Stuart Walker View Post

      Be better spent writing 1 x 1500 word article that really has some meat to it IMO.
      What I find laughable is that people like you who comment on threads like these have not actually invested time and money into increasing writing productivity and speed. Thus, they believe that whatever they can do is the maximum of whatever anyone can do.

      Believe it or not, when you write full-time, everything becomes about 541% faster.
      But anyway, great reply. I hope to have some good debate here .
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  • Profile picture of the author Samuel Adams
    Some bloggers are just really good at writing high quality posts very quickly. And, by quickly, I mean more than one blog post a day. Writing quality so quickly takes a long time to master. And, hopefully given enough time any blogger can achieve this goal.

    As was indicated, highest quality is the top priority for any writing project whether blog, ebook or wiki. So that has to be first. But if you do indepth research and take time to cover the topic in better detail than competition, then it should be favored by readers and Google alike.
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  • Profile picture of the author Stuart Walker
    What I find laughable is that people like you who comment on threads like these have not actually invested time and money into increasing writing productivity and speed. Thus, they believe that whatever they can do is the maximum of whatever anyone can do.
    I have no interest in knocking out a million articles a month because it would have no benefit to me or my sites or my readers.

    IME my readers very rarely want new content every day they just want good content on a semi-regular basis.

    It's rare to find a blog that puts out content daily, let alone multiple times per day, that's delivers really good content IMO.

    They sometimes start out good and then usually descend into quantity over quality very quickly as they feel they need to continue with the content blitz.

    Standards slip as it's all about getting 'something' out there rather than focusing on a good quality post.

    I am sure there are exceptions and I don't doubt you and the OP are good writers or provide good content but it's rare to find good quality AND quantity.
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    • Profile picture of the author savidge4
      I write on average 6 to 8 posts a day. I actually only post 4 of those right now, across a few blogs I have. I am developing 2 more blogs that at start-up I like to have 200 posts in the bag already to ease the flow a bit. Look at my stats for this forum and I am near 300 In the last 46 days. Granted 25% of my posts here are 1 liners.

      If you write a lot it comes easy. I have actually developed a writing system where I uses a data base to keep cool facts and the like I see around that I reference later. The data base for the 2 UHD blogs I am setting up has about 2200 "facts" in it right now, and that number grows daily. So amid all of my writing I personally do a lot of reading at the same time, which in turn helps your writing style.

      I personally use writing as a tool in the SEO process. If you use a calculated method of writing that I do. 1 post 1 keyword, and spread that across 200 posts. Well lets just say Google takes notice. Given that last statement. I am a believer in both philosophies, Quantity and Quality.

      Sure there can be a lot of preparation in the writing process, but after doing it for so long, you do develop tricks of the trade as it were, to make the process a whole lot easier.

      Hope that Helps!
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    • Profile picture of the author JRJWrites
      Originally Posted by Stuart Walker View Post

      I have no interest in knocking out a million articles a month
      Did we even say anything close to million?

      No. No, we didn't.

      Originally Posted by Stuart Walker View Post

      because it would have no benefit to me or my sites or my readers.
      Blogs that post more tend to get more traffic and attract more readers (case study done by Moz or something, I can't remember the post title otherwise I would have given you the link). Additionally, as I mentioned in my previous post, the amount of content you should produce varies from niche to niche.

      Originally Posted by Stuart Walker View Post

      IME my readers very rarely want new content every day they just want good content on a semi-regular basis.
      Well, that's your readers.

      Originally Posted by Stuart Walker View Post

      It's rare to find a blog that puts out content daily, let alone multiple times per day, that's delivers really good content IMO.
      I'm definitely in agreement. I'm just saying that it is possible to put out great content multiple times a day.

      Originally Posted by Stuart Walker View Post

      They sometimes start out good and then usually descend into quantity over quality very quickly as they feel they need to continue with the content blitz. Standards slip as it's all about getting 'something' out there rather than focusing on a good quality post.
      Can you name a few examples?

      Originally Posted by Stuart Walker View Post

      I am sure there are exceptions and I don't doubt you and the OP are good writers or provide good content but it's rare to find good quality AND quantity.
      You betcha.

      It's hard, but not impossible. Big difference.
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  • Profile picture of the author makhoni
    I come from the world of fiction writing so 3000 words per day is nothing but writing alone can not bring in visitors as I learned long time ago, you also have to set away time for marketing
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  • Profile picture of the author Tom Addams
    Quality has always outshone quantity; more than ever nowadays.

    - 750 words and up;
    - Engaging;
    - Mixture of text, images, and video;
    - Lists work well;
    - Good answers to high-demand questions;
    - Optimize post, title, description;
    - Focus keyword at beginning of the title;
    - Title should make people want to click, make it stand out in organic results;
    - Think link-bait;
    - Optimize any images
    - Likewise, use keyword-relevant video(s).

    Lots more to it, but those are some of the essentials.
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  • Profile picture of the author Alast
    I think if you can provide both, you're on the right track.

    I would rather 5 quality articles over 50 articles with no quality - I'd hate to see who you're attracting to your website with crappy articles.
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    • Profile picture of the author JohnMcCabe
      I've been cleaning fish for over forty years. I can turn out a really nice pile of fillets if I take my time. If I rush, I get a pile of fish that's better suited for fish cakes or fritters.

      I know the mate on a charter boat that, when full, takes around forty people out at a time. When the boat returns, the mate cleans the fish for tips. He can churn out a really nice pile of fillets in a tenth of the time it would take me.

      The difference? I fillet a few hundred fish a year. He does a few hundred every day the boat goes out.

      It's the same thing with blogging.

      And not every post has to be 1500 words to be "quality". If you can find me a good YouTube video and tell me why it's worth watching in a couple of hundred words, that's a good post. It's not flagship material, but it does have value for the reader. The same thing applies for a short tip or technique that can be covered in a few hundred words.

      Figuratively speaking, if you spend enough time turning two pound snappers and half pound grunts into a fish fry, you'll be better equipped when it comes time to turn that eighty pound tuna into sushi...
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  • Profile picture of the author Marco Moeschter
    I would always concentrate on quality. Your post have to be top notch and provide a lot of value to your readers that they are coming back to your blog for more from you. Also important is to not just write post but also drive traffic. I would prefer to have 1000 views on one really good article rather than 200 views on 3 not so good ones. Write one piece of good content and syndicate it which will help you more than spending time on ten more article with less quality. That's what I think.
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  • Profile picture of the author st0nec0ld
    Didn't think twice; quality content is the best. Good content creates buzz on the internet and not the quality. It attract readers who do the job for you by sharing your content on different social media platforms. Though, if you want to practice your writing skills then you can start on writing content that interests you. One step at the time.
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  • Profile picture of the author seonutshell
    I like how you said videos. I love videos as a way to drive traffic to a blog or a an affiliate link. Plus it gets you on the right track to becoming an authority.
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  • Profile picture of the author clever7
    Everything is important, but the quality of your posts is more important than the quantity of posts. I also noticed that when I started posting very long blog posts around 1000 – 3000 words I started getting more RSS feed readers.

    I cannot write meaningful long posts everyday though, so I’m posting two articles per week. I also have many other things to do; blogging is a complementation.

    If writing is everything you do, you can produce good quality posts in a good frequency, but if you work doing many other things, this is not possible.





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  • Profile picture of the author cyberzolo
    Both personally I think quantity is more important it increases your chance of being found on google
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  • Profile picture of the author David Braybrooke
    Using a list of great keywords, including longtails, write to your heart's content!
    The more you write, the better the quality, usually. Yep, agreed.
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  • Profile picture of the author Mateenyall
    I used to pump out HEAPS of posts daily, (like 4-8), but I realized that half that time is better spent marketing my blog, and just investing it in other things beneficial to my business. I would admit, I am not even close to being a 'good writer' so maybe my posts were pretty crap hence the whole quantity thing didn't really work for me but I sure did learn a lot about getting my blog out there!
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  • Profile picture of the author TatiW3B
    Personally, I say quality over quantity, and a definite mixture when it comes to the type of content (text, video, photo, audio, etc).

    There is another side to the quality coin as well. I agree that practicing writing is imperative to improving your writing... but equally as important, is reading. Especially reading other (successful) blogs related to your blog's niche.

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  • Profile picture of the author pewpewpewmonkeys
    1500 word article
    So arbitrary. Nothing is more annoying than having to slug through a long article (regardless of word count) that takes forever to deliver the points just because the writer thinks he needs to make it a particular length.

    quality vs quantity is a silly argument. OBVIOUSLY quality is important to readers and leads to success. And OBVIOUSLY having a large *quantity* of *quality* articles is a good thing.

    It's like asking "marry someone who can cook vs marry someone who can clean?" Just marry someone who can do both.
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    • Profile picture of the author JRJWrites
      Originally Posted by pewpewpewmonkeys View Post

      It's like asking "marry someone who can cook vs marry someone who can clean?" Just marry someone who can do both.
      Best advice thus far. If you can pump out 5 high quality blog posts per day and still have time to do blog promotion & marketing, great. If you can't, don't tell other people they can't either.
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  • Profile picture of the author figuringmoneyout
    I think it depends on your ability to write quality quickly and your niche. It really will depend on your niche as to whether or not you'll want to post more or less. For me I could go either way but I try to aim for regular quality posting which means 1 per day for me. For other bloggers they can pump out 3-5 quality posts and do promotion which is impressive! It really depends on individual factors and experience.
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  • Profile picture of the author Cokatoo56
    I don't fully agree with the idea that a good post has to be a long one. We are in 2014, we are overloaded with information coming from everywhere. Most of us cannot focus on something anymore. We like to consume short pieces of information that we read on a smartphone while waiting for the bus, while sitting on the toilet boil, during the short break for commercial on TV etc...
    Most of us don't take anymore time to sit quietly in front of a screen, get rid of all distractions and read for hours.
    I read posts from famous bloggers. They can write very good content, but they write very long posts. They know how to write. They manage to catch my attention at the beginning, but quickly, I get tired of it, I feel like I'm reading the same stuff I have read already 10 times on other blogs, and I end up switching to something else to read half way. There is so much information accessible for free with just a click that you can't focus 10 long minutes on one post anymore.

    All that is to say that I think good blog posts have to be short, straight to the point, catch the reader's attention, and deliver something the reader may need... tricky
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  • Profile picture of the author writeaway
    I follow Brian Dean on this.... POST ONLY WHEN YOU HAVE QUALITY CONTENT. That's all the timing advice you need. All your posts must BUILD your brand. Posting lots of garbage never made anyone any real money...
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