I posted once before on this forum. I think I upset some people then because I remained anonymous and declined to answer questions about who I am, my blog, and how it has become successful.
I have to be anonymous yet again, hoping you will understand that it wouldn't be prudent for me to make my earnings and my marketing strategies public.
Yes, I could be full of crap. I could be a troll lying about a blog that doesn't exist, but I'm not. You have no reason to believe me. Still, I'm not.
So here's the situation.
I have a blog. It's an opinion blog and it covers a wide range of subjects. Right now, it typically garners about 3.5 - 7 million views a month. Last month, the month it got 7 million views, I earned a little under 15,000 dollars.
I don't have much in the way of a monetization "strategy," other than a few pay-per-click ads. As happy as I am about the returns, I'm well aware that I could be making significantly more. I read stories about sites with less traffic that sell for millions of dollars. Not that I'm looking to sell, or that I expect to make millions, just that the disparity is somewhat striking.
Here are my questions for the experts here. I greatly appreciate any responses or insights:
1) Should I convert to a CPM model for my ads? If so, with my traffic, what kind of rate could I charge? Would 4 - 6 dollars be too ambitious?
2) Do I need to go through an agency? The ones I've talked to will take anywhere from 15 to 25 percent off the top. I'm not in love with giving my equity to an ad agency, but if that's the most efficient and effective way to make a good return, then I'll do it.
3) What are some other monetization strategies I could adopt? If someone who's actually good at internet marketing was running my site, what kind of money do you think they'd be making off the traffic?
Thanks to anyone who can help me here. I've read through a lot of these threads and learned a great deal.