19 replies
Hi Warriors,

I would like to know your opinion about "long emails", Does it convert well? or my emails should be short? i've sent long emails to my subscribers more than once, and i don't know if it's a good idea or not. Maybe i should create an ebook for the free info i'm sending to my subscribers instead of sending it directly?

Need your opinion about that.

Regards,
#emails #long
  • Profile picture of the author Zero
    You need to test it
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  • Profile picture of the author Newbiemarketer76
    Emails have to be a waste. I don't even read the ones unless I know it is personal.

    I don't care whos list I am on. It doesn't matter.
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    • Originally Posted by Newbiemarketer76 View Post

      Emails have to be a waste. I don't even read the ones unless I know it is personal.

      I don't care whos list I am on. It doesn't matter.
      Who cares what you think. As if your opinion matters when it comes to results for other people.

      Oliver: You have to test it. Nobody can answer this question for you. For all we know you may have built a list full of time wasters and tire kickers who have the attention span of a goldfish. That would be the case with most email lists I'm sure.

      Your audience/niche can play a big part in this too. Fir example: If I have a serious problem that needs solving, you could write 1000 word emails and it won't deter me from reading them. Providing the content is solid. You can't talk to me enough about my problem.

      In the MMO market it may be quite different. People are NOT in serious need of a solution to their problem. Hence the reason they dilly-dally all day long being busy online rather than productive. That doesn't mean you can't build a tribe of people who love to read your content. It just means a lot of them just don't have the time. They need to be busy. Jumping from one thing to the next.

      If people in the MMO market had any sense, they'd be buying products related to tracking, conversions and productivity. Not the next million dollar idea that's gonna make them rich. Mix it up a bit and track the response of your list.

      By the way. No matter the length of the email message, if it's something your audience wants to hear they'll read it. It's important that your emails are engaging, funny, controversial, interesting and story driven.

      Test out a few different methods and you'll see yourself what works best for your subscribers.

      All the best Oliver.
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    • Profile picture of the author Stacy Fleetwood
      Originally Posted by Newbiemarketer76 View Post

      Emails have to be a waste. I don't even read the ones unless I know it is personal.

      I don't care whos list I am on. It doesn't matter.
      That's helpful!

      To the OP:
      I personally prefer short emails. If you can grab attention and pique curiosity so that someone clicks a link, do it, and do it with the least amount of words possible. That's my opinion. BUT, always test it for yourself. That's the only way you'll know what works for your specific niche, and your specific audience.
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  • Profile picture of the author William2010
    Hey, you have to test your list to find out. Some lists react better on long emails.. others on short ones.. Just test them and compare your results..
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  • Profile picture of the author serprider
    I have found that short lists convert better, or at least linking at the top of the email.. most customers wont make it though the first paragraph.
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  • Profile picture of the author travlinguy
    There's no "one size fits all" answer. It can be as short or long as it needs to be as long as it's engaging and provides a lot of value for targeted readers.
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  • Profile picture of the author kip
    Everyone's list is different. Some lists will read long emails, some will ignore it. You can test each method, and review your open, and click rate. Test by putting your links in different locations as well.

    I know some subs will read the first few lines, if interested click the link and read the rest on your page, instead of the email.

    But you will need to do a few tests of each to gather. Also you could possible separate your lists out a bit, depending on your size. Just a thought.
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  • Profile picture of the author aleksbogata
    Hi Oliver,

    I agree with the others, testing is the only way. Personally, I prefer short and sweet, most of the time if it is long-winded I ignore it and eventually unsubscribe. In saying that there are one or two marketers out there that write really well and I enjoy their long emails however I never read ALL of them. Time is limited and as an internet marketer we read sooooo much, well I do



    Originally Posted by Oliver13 View Post

    Hi Warriors,

    I would like to know your opinion about "long emails", Does it convert well? or my emails should be short? i've sent long emails to my subscribers more than once, and i don't know if it's a good idea or not. Maybe i should create an ebook for the free info i'm sending to my subscribers instead of sending it directly?

    Need your opinion about that.

    Regards,
    Signature
    Who's your favourite coach/mentor: Alex Jeffreys -v- Kenster -v- Stuart Ross?

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    • Profile picture of the author TatiW3B
      It really depends. On multiple factors.

      What is the main focus of your list? What is the e-mail about? Are you providing great value? Are you selling something? Is your email more personal in nature? (all hypothetical questions for you to ponder)

      Another factor... how well have you connected with your subscribers? Are they just random names on a list? Do they connect with you in social media or blog? Are they more of a tribe than just a "list" ? Do they look to you as authority?

      If the answer is "no" to the above, work on that. Once you have a solid connection and trust, you can email them whatever you want.

      In any case, any email that is selling something should provide value at the same time, especially if it's longer. No one likes to be pitched. If your email is long enough, be sure to insert your links periodically. Beginning, middle, end, PS. That's if it's LONG.
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  • Profile picture of the author yakim1
    I like to tell stories in my emails. But I also put a link toward the top of the email message for those who do not want to learn from the emails I send out.

    This way I cover the people who are in a hurry and those who want to learn.

    I hope this is helpful,
    Steve Yakim
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  • Profile picture of the author wbee
    I prefer a short to mid-sized email. I believe an email should not try to sell me, but rather presell me to take an action like click the link in the email to learn more or for further reading or purchase. So basically, I'd say just wet your prospects appetitite in the email and them get them to click through to your site or landing page or whatever coz it's hard trying to sell straight through email.
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  • Profile picture of the author Raydal
    Of course there is a limit but most people tend to think that
    long = boring. The length is not your greatest challenge in
    writing emails but keeping attention. If you write long emails
    that are interesting to your subscribers they would get read.

    If short = engaging, then one word emails would win the day.

    -Ray Edwards
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    • I'm never reading long emails. Or i'm just reading the beginning and the end. So i think it is just waste of time.
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      • Profile picture of the author eager warrior
        Am already skipping skipping even long replies onto this very thread owing to the fact have the least attention span, long mails make me sick.
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  • Profile picture of the author absolutelee
    The length of the email isn't the deal...it's your relationship with your list!
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  • Profile picture of the author Stuart Walker
    Different niches and different audiences work better with different email lengths.

    Look at David DeAngelo's Double Your Dating list, his emails are VERY long with a lot going on in them and it obviously worked for him as it's a very successful product.

    Most of my emails are pretty short as most of the time my aim is to get my readers back to my blog where they can read a post so the aim is to get them clicking and not distract them with long emails.
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  • Profile picture of the author Moneymaker2012
    Hi Warriors,

    I would like to know your opinion about "long emails", Does it convert well? or my emails should be short? i've sent long emails to my subscribers more than once, and i don't know if it's a good idea or not. Maybe i should create an ebook for the free info i'm sending to my subscribers instead of sending it directly?

    Need your opinion about that.

    Regards,
    Hi,
    Sending long emails to your subscriber is bad and make your subscribers to unsubscribed because people don't want to read this kind of long emails but if you send them a free quality and good looking ebook then they will happily read it because everyone want free info without paying.
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