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Freedom of Choice ~ Good or Bad?

by AffiliatingAlan
14 replies
Im promoting a product that has a low price lower quality version, and a high price higher quality version, of the same product.

One is 20$ and one is $120.

My competitor is listing only the expensive one.

Should I list both on my site or only the one?

Pros = I see them being able to still get the product even if they dont want to spend 120$ + it looks like im trying to help people by giving more options

Cons = allowing people choice leads to needing to make a decision....leads to "I cant decide, let me research each one on seperate websites and then end up googling the product and buying through someone else"

What do you think
#bad #buying #good #options
  • Profile picture of the author Jeff Lenney
    You're asking us to choose?....

    All kidding aside - we have no idea what the product is or what the niche is.

    I'd try testing - do 1, then the other - then list BOTH and let the consumer decide.

    The ONLY way you can decide which is better is to either
    A. Ask your Competitor and hope they don't laugh at you
    B. Test out all options yourself
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  • Profile picture of the author tehdellguy22
    ^^

    the only way to find out is to test test test
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    • Profile picture of the author Steve B
      You need to ask prospects in the niche that want to purchase the product what they prefer . . . not marketers here on the forum that have no interest in what you're proposing to sell.

      As others have so pointedly suggested, why not give each alternative a quick but thorough testing so you have actual data to base your decision upon?

      It's not really a question of freedom of choice. The prospect always holds the upper hand in that regard. So you need to ask him or her about their own personal preferences and then figure out a way to sell into that preference.

      This is one of the very reasons you build and nurture a subscriber list . . . so you can ask individuals what they want and then give them the exact solution they're asking for. Tailor you sales and marketing to the individual and you will have a loyal customer.

      Good luck,

      Steve
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      • Profile picture of the author AffiliatingAlan
        Originally Posted by Steve B View Post

        You need to ask prospects in the niche that want to purchase the product what they prefer . . . not marketers here on the forum that have no interest in what you're proposing to sell.

        As others have so pointedly suggested, why not give each alternative a quick but thorough testing so you have actual data to base your decision upon?

        It's not really a question of freedom of choice. The prospect always holds the upper hand in that regard. So you need to ask him or her about their own personal preferences and then figure out a way to sell into that preference.

        This is one of the very reasons you build and nurture a subscriber list . . . so you can ask individuals what they want and then give them the exact solution they're asking for. Tailor you sales and marketing to the individual and you will have a loyal customer.

        Good luck,

        Steve
        Like a women what they say they want and what they actually respond to are two completely different things.

        I am simply asking for advice from experienced affiliates. This is not solely an isolated niche issue....its a general sales question.

        Anyone who is halfway decent at sales should be able to answer based on experience if they found better success offering a low price and high priced of the same item vs an individual.

        Its like a new car and used car dealership and then one that sells both.
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        • Profile picture of the author Jeff Lenney
          Originally Posted by AffiliatingAlan View Post

          Like a women what they say they want and what they actually respond to are two completely different things.

          I am simply asking for advice from experienced affiliates. This is not solely an isolated niche issue....its a general sales question.

          Anyone who is halfway decent at sales should be able to answer based on experience if they found better success offering a low price and high priced of the same item vs an individual.

          Its like a new car and used car dealership and then one that sells both.
          We talking Used Maserati's, or used Fords?

          There is a HUGE difference in a used car that's $100g, and a used car thats $4500.... the buyers also think MUCH differently about their decisions...

          I'll repeat myself in case you didn't see my initial response, you need to TEST. There is no generic answer for this, different niches will give you different results. Somebody who's DESPERATE for a solution WILL pay more for something than somebody who's say, perusing a hobby or casual interest...
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  • Profile picture of the author Kate Smith
    Even if we told you what we think would work better, none of us knows either. You need to test it out to find out what works best.

    Most of internet marketing is simply testing what works. The answers will never be known until you try them.

    Good luck.

    Kate
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  • Profile picture of the author JRJWrites
    Promote the $20 product to your freebie list. Promote the $120 product to your buyers list.

    Problem solved.
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  • Profile picture of the author Forteam04
    list BOTH and let the consumer decide.
    yes , this is the way you should go.....
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  • Profile picture of the author onSubie
    Hi

    You don't give much info but you say these are versions of the same product- not two different products that do the same thing.

    Why would the company itself sell two versions let alone resellers?

    There must be a reason for the large price difference- limited time, limited features, etc.

    Given that, there is often a process in place to help move users from the $20 version to the $120 version.

    No watermark on video...no video limit length...easy publish...etc

    More templates....developer rights....members area...etc

    More proxies...more accounts...more automation...more spam...etc

    As part of your research for testing you can figure stuff like that out then target the cheap version at people unlikely to buy the expensive one and pump the added benefits of upgrading to customers you think would benefit from the added features.

    Otherwise, as others have said, it's just a guess.

    Mahlon
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    • Profile picture of the author Jeff Lenney
      Originally Posted by onSubie View Post

      Hi

      You don't give much info but you say these are versions of the same product- not two different products that do the same thing.

      Why would the company itself sell two versions let alone resellers?

      There must be a reason for the large price difference- limited time, limited features, etc.

      Given that, there is often a process in place to help move users from the $20 version to the $120 version.

      No watermark on video...no video limit length...easy publish...etc

      More templates....developer rights....members area...etc

      More proxies...more accounts...more automation...more spam...etc

      As part of your research for testing you can figure stuff like that out then target the cheap version at people unlikely to buy the expensive one and pump the added benefits of upgrading to customers you think would benefit from the added features.

      Otherwise, as others have said, it's just a guess.

      Mahlon
      You should just KNOW, aren't you good at sales?!??!??!??
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      Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

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  • Profile picture of the author clever7
    People may prefer the cheaper option because it is available, while they would prefer the expensive one if the cheaper didn't exist…

    Or you may make more sales exactly because you are giving two options to your prospects.

    Perhaps it would be a better idea to promote each product to a different audience.

    You have to test these options, one at a time, so that you may understand exactly what works or not.

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    • Profile picture of the author JohnMcCabe
      Keep in mind that you are really offering three options - $20, $120 or nothing at all.

      You need to figure out a process that helps people self-select into one of those groups.

      When Alex Mandossian was promoting his postcard marketing course, he started by doing the best job he could to sell the full-boat course ($349, if memory serves). If that didn't work, he offered a stripped down, digital only version of the course for $99. Sold the crap out of both.

      You could try the same approach. Sell the benefits of the product at full price. This is one place a well-worded exit pop can work very well.

      Not the usual desperation ploy of "automated haggling" where each refusal brings a bigger discount for no reason other than desperation for a sale.

      Alex worded it something like (again, from memory) "if you aren't ready for the full course and just want to get your feet wet, or if $349 really is beyond your budget, we have a basic starter version that will get you started..."
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      • Profile picture of the author agmccall
        I agree with John

        I would list the $120.00 and if they click out then have the downsell for $20.00 and anyone who purchases the downsell can be upsold in later emails.

        You could also start out listing the $20.00 version with the $120.00 version as the upsell, like everone says you need to test.

        I would personally like to see something in the middle like around $69.00 as well

        al
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      • Profile picture of the author RabbitAnimate
        if you have two different price for the same product but in different condition,you have to explain why you give the price for one product lower than the other. example, I make whiteboard video $199/minute if the scrip and the voice over from the client,and $300/minute include script and VO.
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