How do YOU set up your autosponder series?

by Bkelly301

Posted: 9 years ago 14 replies

INTERNET MARKETING

I'm putting a lot of time into my autosponder series. Here's my course of action:

- Create Free eBook that has lots of great and useful content

- When they download eBook, the email explains to them that there will be a 20-part course that goes along with it that includes actionable advice that someone can approach if they were to follow the course.

- Within eBook, I will explain about what the course will entail, and I will give an outline of the title of what each of the 20 parts will be about.

- I will give away the first 7 parts free, sent one email at a time for 7 days.

- The remainder of the course will be available to purchase for something like $27 or so...I may add bonuses and what not.

- They are essentially getting a free 7-day trial period, but it's just worded differently.

- I will provide a "buy now" button at the bottom of each email and within the eBook. They will have plenty of free material given to them to make a judgement call about whether they would want to buy the full course or not.

- If someone purchases the complete course, it will be given to them with all 20 parts at once, which will be 20 separate PDF files. This way, then can work through it at their own pace.

- Scattered throughout each email and also with the free eBook will be affiliate links to things that will be helpful to use within the course. I will essentially "soft sell" every affiliate link, but not each link will be an affiliate link (some will lead to more free resources).

- I will use paid, targeted traffic using Market Samurai to do my keyword research. The landing page will be the home page of my content-filled website.

- Once I know that I have a landing page that converts well, I will start focusing on getting traffic by all means necessary.

That is MY method that I'm setting up. However, I'm confused about the following:

- What do I do to keep in touch with them after the initial 8 emails (the welcome email followed by the first 7 parts of the course)?

I hope that if some of you will post your autosponder method, than this question may be answered for me and a lot of other people.

Feel free to chime in!

#autosponder #series #set

RWBiggs 9 years ago

How about using Useful Tips emails for additional follow up emails. The useful tips need to be associated with your main course theme. You can email 1 useful tip per email. I'm sure you probably have a ton of useful tips for the course.

How about question and answer emails about the course. Even asking if there are questions can be a follow up email. Just like the useful tips, email 1 question and answer per email.

How about case studies for the course. Again 1 case study per email.

Ask yourself, How would I like to be followed up if I were taking this course?

Just some possibilities.

Hope this helps.
- [ 2 ] Thanks
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Ernesto1

9 years ago

Can you expand on your question: "What do I do to keep in touch with them after the initial 8 emails (the welcome email followed by the first 7 parts of the course)?"

What do you do? You keep sending out more valuable content and sending out your affiliate links, and creating new products to promote to your list.

What are your top concerns after your first 8 emails are sent out?

[ 1 ] Thanks
1 reply

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davidkings

9 years ago

Originally Posted by Ernesto1

Can you expand on your question: "What do I do to keep in touch with them after the initial 8 emails (the welcome email followed by the first 7 parts of the course)

This is a fair question Bkelly301 has asked, as many dont followup after the first 8 emails.

Make sure you email them afterwards so they know you are still around, because if you dont they will join other lists and get more busy in them, and neglect your newsletter, so keep in touch with them.

Thanks

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Raydal 9 years ago

If you are selling a stand alone product that doesn't fit in with
your general business then there is nothing else to send if they
don't buy your ebook. If the ebook fits in with the theme of
your business then they should be getting your newsletter
from that point onward.

For example, if I decided to promote an ebook on fishing
but I don't have a blog or any other newsletter about
fishing then I can't start sending the lead emails about
copywriting and internet marketing. They don't fit. I
would need a fishing niche business to promote.

I know some marketers do market in multiple niches but
their emails are about general topics (normally their lives)
and the products they promote are a "by the way" plug for
that product.

-Ray Edwards
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agmccall

9 years ago

Originally Posted by Bkelly301

At this point list subscribers are going to assume that the 20 part course is free. You might want to offer a 7 part course and once it is over sell a additional 13 part course.

al

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Bkelly301 9 years ago

Thanks for the suggestions everyone!
- Thanks
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monicawomble 9 years ago

Remember to also send out emails with useful, free info. Whether it's summarizing a new blog post of yours, giving timely advice, addressing a popular current concern, or even a testimony from someone. People love stories, so my approach that I"m aiming for is to be more than just business. People like knowing they're communicating with a real person. The best emails I get from other marketers are ones where a story is told and you keep reading until the end, where the soft sell usually is, but none the less, I read the entire email. Good luck!
- [ 2 ] Thanks
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obms 9 years ago

I suggest you create a video and send your list to the video after they have received the 7th email. This way you can summarize what you have shared so far and then offer them the whole course with a special bonus.
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Geri Richmond 9 years ago

Hi,
Do you have a blog? If so, write useful content jam packed with information and send them the link to your blog post/ Don't forget to put some affiliate links in the post. People need to have a reason to stick around. Help them as much as you can.

Geri Richmond
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Stuart Walker 9 years ago

Be careful you don't annoy your subscribers by giving the illusion (even if you don't expressly say it) that the whole course is free then suddenly after 7 days asking them to pay to access the rest of it.

If it's a 7 day free trial better to say so upfront so there's no confusion and annoyance down the line.
- Thanks
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- Aniblow 9 years ago
  
  Give out more useful content in your
  email series. Your autoresponder
  funnel seems good. But I'll say you
  try to educate more and promote less.
  
  Thanks
  
  1 reply
  
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  SoloSalinas 9 years ago
  
  Sounds good, just make sure you're entertaining. That's key.
  
  Thanks
  
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David Black 68 9 years ago

Many marketers continue their email follow ups with offers to other 'new products' arriving in the marketplace..
Rather than just sending offer after offer, which would certainly get on your subscriber's nerves, add one off emails with useful, free information or tips..
Later you may come up with an advanced or updated course,
Good luck
- Thanks
- 1 reply
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- tdbasha 9 years ago
  
  You have a great list of items in this thread to keep you busy for months of email marketing.
  
  I was looking for something related, found this thread, and actually picked up a great tidbit.
  
  Aniblow had a great nugget "educate more promote less". There is always something to expound on in more detail, more explanation, more history, more news, more reasons, etc for almost any niche I have ever been involved with.
  
  For instance: I can ramble on for hours about SEO. Trust me, I can. So bad so, 3 years ago I sat down for over a week to do nothing but write about SEO.
  
  What I accidently discovered: I knew more about this than most SEO agencies. Whala: new business idea with details, examples, case studies, proof, etc. (No, I have not produced a WSO or Clickbank product - not selling that here)
  
  But, my point is, stop, think, write your own 'cliff notes'. You ,ay be surprised how much knowledge you actually have that can be shared in bite sizes for any list/customers without selling in every email.
  
  Educate more, promote less. I actually enjoy reading emails from some marketers because this is what they do. Share really good relevant information; then occasionally have a webinar or promote products. That is what the really good marketers do; it just works; build trust and authority with your market and they will become rabid buyers.
  
  Thanks
  
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How do YOU set up your autosponder series?

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