Amazon Kindle - What would you suggest?

27 replies
Right now I've got a few books up on Kindle and have just done my first free promotion with 1439 downloads during a five day period.

I'm pretty happy with that but I have a question for you Kindle experts out there.

After the promotion period, what would you suggest as an ongoing strategy - next month, next few months, next year even, to maximize paid for sales?

The target price for all my books is $2.99 and I'm enrolled in Kindle Select. My subject matter thus far has been making money online with simple software, a book on Kidney Stones (the research for which actually helped me personally) and two light hearted books of short stories based on my experiences in South Africa.

I would be really interested to get your ideas - thanks in advance
#amazon #kindle #suggest
  • Profile picture of the author mizambar
    Do you mean what should you do as an overall strategy?

    My suggestion is to focus on one of the above niches you just mentioned. Look at the sales for each and pick the one that does the best. From there, try to consistently publish a book in that market - one every 4 or 5 weeks if you can handle that pace. Once your books start their 2nd KDP Select period, start using Countdown Deals instead of free promos to get purchases. This will increase the visibility of your entire book catalog and help generate more sales when your books go back up to their 2.99 price.

    Oh yeah... Definitely start building a list if you haven't already done so.
    Signature
    {{ DiscussionBoard.errors[8886415].message }}
    • Profile picture of the author Les Blythe
      Thanks mizambar for the feedback. I will certainly be monitoring sales and deciding, based on the data, what is doing well and trying to understand why.

      As far as the pace of releasing books goes, I've basically released 4 in the first 21 days of this month. My first main target is to get 100 books on Kindle making say $20 each per month. There will obviously be some that do better and some worse but that is the average I'm aiming for.

      The whole process would be made a lot easier by using ghost writers but that works out expensive (until of course I can see a measurable ROI and am then comfortable to invest).

      The countdown suggestion is definitely one I will look at.

      What I was thinking of was perhaps a strategy outside of Kindle but in addition to using Kindle Select. Any thoughts on that anyone?

      I do have a list and a membership site but am very keen to rapidly expand my Kindle portfolio and maximize it's profitability.

      I see two avenues, I think:

      1) More books (numbers game)
      2) Maximize the return on each book - even outside of Kindle. (being in Kindle Select I would obviously have to direct any outside business to my existing Kindle link).

      Any and all thoughts on the subject welcome.
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8886470].message }}
      • Profile picture of the author mizambar
        Originally Posted by Les Blythe View Post

        Thanks mizambar for the feedback. I will certainly be monitoring sales and deciding, based on the data, what is doing well and trying to understand why.

        As far as the pace of releasing books goes, I've basically released 4 in the first 21 days of this month. My first main target is to get 100 books on Kindle making say $20 each per month. There will obviously be some that do better and some worse but that is the average I'm aiming for.

        The whole process would be made a lot easier by using ghost writers but that works out expensive (until of course I can see a measurable ROI and am then comfortable to invest).

        The countdown suggestion is definitely one I will look at.

        What I was thinking of was perhaps a strategy outside of Kindle but in addition to using Kindle Select. Any thoughts on that anyone?

        I do have a list and a membership site but am very keen to rapidly expand my Kindle portfolio and maximize it's profitability.

        I see two avenues, I think:

        1) More books (numbers game)
        2) Maximize the return on each book - even outside of Kindle. (being in Kindle Select I would obviously have to direct any outside business to my existing Kindle link).

        Any and all thoughts on the subject welcome.
        Hey Les--- Just answered your questions in the above thread.

        I do agree that you should get more books into the marketplace. The one thing I'd suggest is to work on the length. I took a look at your book and it's around 36 pages...that's way too short (in my opinion) for a $2.99 book. Readers do look at page count and they're starting to ignore the shorter stuff. My suggestion is to write longer, more in-depth content that focuses on solving one specific problem.
        Signature
        {{ DiscussionBoard.errors[8888141].message }}
        • Profile picture of the author Les Blythe
          Originally Posted by mizambar View Post

          Hey Les--- Just answered your questions in the above thread.

          .
          Steve,

          Thanks for all your input here, I really am finding it most helpful.

          I downloaded and read your "44 answers report" and found real value there. I can clearly see that you have a solid strategy for Kindle. The "all eggs in one basket" thought was also going through my mind as I aim to build something substantial on Kindle. I saw in your report that you have a (financial) contingency in place and that is very wise.

          One point you picked up on was the length of my books and I have to admit, that is deliberate at this point. I want to get books out there and get the whole thing rolling (that's the marketer in me talking). I am already beginning to see results, although tiny by your standards, the 10k books a month man

          I'll push on and continue to learn in the process I'm sure. Thanks again.
          Signature
          Find out how I've made $1,000s every month since 2011
          {{ DiscussionBoard.errors[8888277].message }}
    • Profile picture of the author Les Blythe
      Thanks Art - I've made sure there's a link to my blog that appears in the preview of my books. That way, even if they don't buy, they go to my blog, sign up for my free software and I capture their email.

      So, you reckon multiple free promotions (every 90 days) does good. I wonder how big that effect is on pushing your books up the ranks?
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8886483].message }}
  • Profile picture of the author artflair
    I'd suggest doing Free Giveaways and Countdown Deals whenever you can. The more downloads, the more your book will go up in rankings.
    Also, you can add a link to your squeeze page in the book so even if you're giving it away for free, you'll be able to capture the email address of people that will download it and market to them later!
    Good luck
    Art
    {{ DiscussionBoard.errors[8886454].message }}
  • Profile picture of the author ParkerFar
    les i agree with some of the comments and as a publisher myself i too have some suggestions.

    first i think you have taken the right steps offering your books in the promo (and 1400+ is good for a new author) and enrolling your book/s in KDP. (i just borrowed the software book to check out). it would be wise however to test your promos, i have found for some books that two free days at a time works better if you do some promotion yourself ie FB. be careful not to spam though.

    secondly i think you should, as someone else stated, focus on one subject. you seem to be bouncing around and that will hurt sales. if you want to pursue various subjects, use a pen name.

    third i would invest 5-20 dollars on fiverr and redo the covers. you will see an uptick in sales guaranteed. the cover, sadly, is the number one driver of sales. at least for me it is.

    finally, consider writing a series. for example i did a cooking series with another author and it was a hit. as we released books the previous buyers were picking up the new ones. we had a built in audience. the series method is huge.

    hope this helps, good luck!
    Signature

    i guess this is where i tell everyone i have a blog, among other things - www.parkerfarington.com

    {{ DiscussionBoard.errors[8886597].message }}
    • Profile picture of the author Les Blythe
      Originally Posted by ParkerFar View Post

      les i agree with some of the comments and as a publisher myself i too have some suggestions.

      first i think you have taken the right steps offering your books in the promo (and 1400+ is good for a new author) and enrolling your book/s in KDP. (i just borrowed the software book to check out). it would be wise however to test your promos, i have found for some books that two free days at a time works better if you do some promotion yourself ie FB. be careful not to spam though.

      secondly i think you should, as someone else stated, focus on one subject. you seem to be bouncing around and that will hurt sales. if you want to pursue various subjects, use a pen name.

      third i would invest 5-20 dollars on fiverr and redo the covers. you will see an uptick in sales guaranteed. the cover, sadly, is the number one driver of sales. at least for me it is.

      finally, consider writing a series. for example i did a cooking series with another author and it was a hit. as we released books the previous buyers were picking up the new ones. we had a built in audience. the series method is huge.

      hope this helps, good luck!
      Thanks for the feedback - this is really valuable stuff

      I do agree that I'm trying different subjects at the moment so that's a fair point. One of my areas of expertise is IM and of course, I wanted to share one of my successes in the Exposed! Make Money With Simple Software book.

      I have just finished a sister book to the South African one which I'm just waiting to be approved - one will cross promote the other. So, I do take on board what you say about a series. Thanks.

      Hmmm, now the covers. It was a deliberate ploy on my part to make the covers quite plain. When you see my books listed on a page with others, they do stand out. If anyone else has a view on my covers I'd be real interested to hear it. Maybe my thinking was wrong on that one. let's see.

      You've been a great help and given me some food for thought - thanks
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8886801].message }}
    • Profile picture of the author JerryKuzma
      !
      !
      One tip for making your books stand out from the crowd...

      Record an audio of you reading the intro and first chapter, upload to soundcloud, bookmark the soundcloud link, and then share it as a "FREE mp3 book sample" to your lists and social media.

      We are doing this for our clients as well as our own titles....it stands out more and is more engaging then simply giving out pdf samples.

      Hope this helps,
      Jerry K
      Perissos Media
      !
      !
      Signature

      ***********GRAB THIS FREE REPORT! *******
      "How to Make Money by Writing Short Books and Articles"
      Discover over 27 different ways to EARN by writing high-quality content from home!
      CLICK HERE to get your FREE copy!

      {{ DiscussionBoard.errors[8888807].message }}
      • Profile picture of the author Les Blythe
        Originally Posted by JerryKuzma View Post

        !
        !
        One tip for making your books stand out from the crowd...

        Record an audio of you reading the intro and first chapter, upload to soundcloud, bookmark the soundcloud link, and then share it as a "FREE mp3 book sample" to your lists and social media.

        We are doing this for our clients as well as our own titles....it stands out more and is more engaging then simply giving out pdf samples.

        Hope this helps,
        Jerry K
        Perissos Media
        !
        !
        What an absolutely brilliant tip! Never thought of that one.

        Thanks for that Jerry
        Signature
        Find out how I've made $1,000s every month since 2011
        {{ DiscussionBoard.errors[8888818].message }}
        • Profile picture of the author JerryKuzma
          .
          .
          .
          Originally Posted by Les Blythe View Post

          What an absolutely brilliant tip! Never thought of that one.
          I appreciate that Les...

          That is one of the great needs that authors have....how to stand out in the crowd.

          Whenever I check Twitter, we get page after page of authors who do the exact same thing as all the others...

          They either post a direct link to an Amazon listing, or a link to a pdf sample chapter....and both strategies have their fatal flaws.

          When you promote your books with a FREE mp3 book sample, you are:
          ...standing out from the crowd
          ...engaging the customer more deeply,
          ...and pre-selling them on buying the audiobook version of your book (at a MUCH higher price!)

          We give away audios as samples as well as bonuses, to get readers onto our list--we create two lists per book title.....and it WORKS.

          Any questions, just hit REPLY. Have a brilliant day...

          --Jerry K

          .
          .
          .
          Signature

          ***********GRAB THIS FREE REPORT! *******
          "How to Make Money by Writing Short Books and Articles"
          Discover over 27 different ways to EARN by writing high-quality content from home!
          CLICK HERE to get your FREE copy!

          {{ DiscussionBoard.errors[8888918].message }}
  • Profile picture of the author travlinguy
    I downloaded your make money with software book. It was decent information but man, there was a ton of irrelevant stuff in there too. I found myself reading and reading and wondering when we were going to get to it. I'd strongly suggest you get to the point quicker. You might want to find a good editor that can help you trim it down some. Good luck.
    {{ DiscussionBoard.errors[8886646].message }}
    • Profile picture of the author Les Blythe
      Originally Posted by travlinguy View Post

      I downloaded your make money with software book. It was decent information but man, there was a ton of irrelevant stuff in there too. I found myself reading and reading and wondering when we were going to get to it. I'd strongly suggest you get to the point quicker. You might want to find a good editor that can help you trim it down some. Good luck.
      Thanks travlinguy, appreciate the feedback. I do take on board what you say and I can, of course, see your point.

      The style in which I wrote the book was intended to be pretty much conversational and I have had a lot of feedback to say that it was appreciated in that it made a potentially difficult to understand subject easy to digest.

      I guess the style is particularly suited to my South Africa books but I'll certainly give it some further thought with respect to other book types.

      Thanks for the input - it all helps
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8886817].message }}
      • Profile picture of the author travlinguy
        Originally Posted by Les Blythe View Post

        Thanks travlinguy, appreciate the feedback. I do take on board what you say and I can, of course, see your point.

        The style in which I wrote the book was intended to be pretty much conversational and I have had a lot of feedback to say that it was appreciated in that it made a potentially difficult to understand subject easy to digest.

        I guess the style is particularly suited to my South Africa books but I'll certainly give it some further thought with respect to other book types.

        Thanks for the input - it all helps
        There was nothing at all wrong with the conversational tone. Nothing. Your writing is engaging. The book is about creating software and making money from that. The issue for me was that you don't get to that until the 5th or 6th chapter. You're actually talking about marketing the software you create before explaining how to create it. And when you do get to it, you don't go into much detail.

        I would have liked detailed discussion about the app that does the work. I would have liked detailed discussion and a bunch of examples of the types of software you've produced and how they were received by the marketplace. At this point I would have liked to see stuff about funnels and marketing and all the rest and how it all relates to marketing software.

        Instead you've written a lot about marketing in general. To me it seemed to be self promotional and pointing to your other projects. I have absolutely no problem with that as long as I get what I came for, which is a detailed explanation/discussion about the topic at hand, making money from little apps.

        Hope this helps.
        {{ DiscussionBoard.errors[8887125].message }}
        • Profile picture of the author Les Blythe
          Originally Posted by travlinguy View Post

          There was nothing at all wrong with the conversational tone. Nothing. Your writing is engaging.
          Thanks for that, it's what I'm hoping for in my writing.

          I really do see where you're coming from with this. Being an entrepreneur, I just need someone to give me the seed of an idea and I will naturally chase it down and make it work.

          You're point, is a more detailed and in depth almost step by step approach, without the waffle up font and I can truly see that. It's a contrast of styles for sure and your comments have not fallen on deaf ears - of that I can assure you.

          Thanks again for taking the time to explain further.

          Les
          Signature
          Find out how I've made $1,000s every month since 2011
          {{ DiscussionBoard.errors[8887182].message }}
  • Profile picture of the author jeremydenhartog
    Covers are important as is focusing on one topic (as others have suggested). Continuing to build a list is important also. I suggest using Rafflecopter to help with this process. If you are unaware basically you would host a 'drawing' using Rafflecopter and have something of value as a prize (for example a $50 Amazon gift card). People will enter their email to enter the drawing. Thats the basic gist of it though there are ways to make things more targeted and even offset costs by selling some of your books as part of the drawing. Its a bit tough to explain - especially since I am typing this on my phone but can elaborate more once at a computer...
    {{ DiscussionBoard.errors[8887542].message }}
    • Profile picture of the author Les Blythe
      Originally Posted by jeremydenhartog View Post

      Covers are important as is focusing on one topic (as others have suggested). Continuing to build a list is important also. I suggest using Rafflecopter to help with this process. If you are unaware basically you would host a 'drawing' using Rafflecopter and have something of value as a prize (for example a $50 Amazon gift card). People will enter their email to enter the drawing. Thats the basic gist of it though there are ways to make things more targeted and even offset costs by selling some of your books as part of the drawing. Its a bit tough to explain - especially since I am typing this on my phone but can elaborate more once at a computer...
      Thanks for the suggestion as regards rafflecopter.com. I thought I'd heard of most promotional methods but I have to admit - that's a new one on me! I'll certainly look further into it. Thanks!
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8888214].message }}
  • Profile picture of the author jessiewriter
    I voted no on your poll - unprofessional fonts. Hire a cover designer :-)
    Signature

    ~ Jessie Haynes
    Erotica Author
    Caffeine Headaches: Author Blog

    {{ DiscussionBoard.errors[8887714].message }}
  • Profile picture of the author clever7
    After the first months in KDP Select, you can get out of this program that tries to make you write exclusively for Amazon, and publish your books in many other places, besides being on Amazon. You simply get out of Select.

    Here is a thread about this matter on kboards, a forum you should visit to learn everything about Kindle books – especially fiction.


    Is it worth my time to publish other places than Amazon?
    {{ DiscussionBoard.errors[8887789].message }}
    • Profile picture of the author mizambar
      Originally Posted by clever7 View Post

      After the first months in KDP Select, you can get out of this program that tries to make you write exclusively for Amazon, and publish your books in many other places, besides being on Amazon. You simply get out of Select.

      Here is a thread about this matter on kboards, a forum you should visit to learn everything about Kindle books – especially fiction.


      Is it worth my time to publish other places than Amazon?
      I have to (respectfully) disagree here. Yes, if you have a well-established brand, it might make sense to publish on different platforms. But if you're still struggling to build a brand and gain traction, then your best bet is to stick with KDP Select and leverage all that they offer -- with the understanding that you are putting all your eggs into Amazon's basket.

      While the power of free promos has diminished, Countdown Deals can have an amazing impact on your numbers. Not only will you get that initial burst of sales (which always average more than what you'd make in a week), there's typically a period of 2 to 4 weeks where your books get more visibility and lots of sales at the higher price point ($2.99+).

      Now, if you have a lot of books (12 or more) in the same niche, you can have a perpetual Countdown Deal for one of your books. That's a heck of a lot of visibility on your entire book catalog.

      Honestly, since Amazon rolled out Countdown Deals, my overall numbers have more than doubled (it helps to also consistently publish new stuff). You'll lose out on this benefit if you move to other platforms, where you haven't built a brand.
      Signature
      {{ DiscussionBoard.errors[8888134].message }}
    • Profile picture of the author Les Blythe
      Originally Posted by clever7 View Post

      After the first months in KDP Select, you can get out of this program that tries to make you write exclusively for Amazon, and publish your books in many other places, besides being on Amazon. You simply get out of Select.

      Here is a thread about this matter on kboards, a forum you should visit to learn everything about Kindle books - especially fiction.


      Is it worth my time to publish other places than Amazon?
      Thanks for the suggestion, I do see where you are coming from. However, being as I'm in the early stages of development (read embryonic) with my Kindle books (see I even call them Kindle books), I'm happier to stay there for the time being.

      As I build up more experience, it would make sense to at least weigh up the implications of going further afield.

      As a side note, I was amazed at some of the numbers those guys were quoting over on the thread - some serious revenue being generated
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8888251].message }}
  • Profile picture of the author Les Blythe
    UPDATE

    Based on the feedback I've received in the thread, it became apparent to me that I need to think carefully about my "brand" not just with respect to Kindle but my IM work, membership site and blog. I don't want to be seen to be doing too many things in an "uncoordinated" way.

    As I'm using/ intending to use my blog lesblythe.com as the focal point for all of my online activity, I do think I need to make some clear distinctions on there between my various activities. It's with that in mind that I'll be restructuring it to make it more logical and "compartmentalized" if you will. Specific areas for specific activities IM/ Kindle etc.

    I see no reason you can't be multi-faceted as long as you can demonstrate a clear understanding of your various activities in terms of where they are different and, of course, where they overlap.

    Thanks to all for clarifying my thinking on this
    Signature
    Find out how I've made $1,000s every month since 2011
    {{ DiscussionBoard.errors[8888307].message }}
  • Profile picture of the author mpollak450
    Please don't under sell your stuff. I think too many entrepreneurs under price their products because they think a low price will get more sales. You can prop up the price with bonuses and really conveying the value of the content.
    Signature

    No EN links, please

    {{ DiscussionBoard.errors[8888504].message }}
    • Profile picture of the author Les Blythe
      Originally Posted by mpollak450 View Post

      Please don't under sell your stuff. I think too many entrepreneurs under price their products because they think a low price will get more sales. You can prop up the price with bonuses and really conveying the value of the content.
      That's a fair point and certainly one to be considered when you've built a serious reputation on Kindle.

      My price point is $2.99 but for that you don't get a 250 page epic, you get something that does what it says on the tin. BTW all the research I've done indicates that this is a reasonable price point for me right now (apart from free promotions of course).

      Some people find it distressing (read impossible) to give something away for free, it's just not in their make up. However, on Kindle it does serve a very real purpose.

      I've previously sold affiliate products for round the $3,000 mark and picked up $750 in commission, so a price point of $2.99 with a $2.08 royalty may seem a little thin at first glance but ... if you sell 10,000/ month?

      AND it's a continuity income to boot!
      Signature
      Find out how I've made $1,000s every month since 2011
      {{ DiscussionBoard.errors[8888811].message }}

Trending Topics