About 7o% of my site visitors have a look at the payment page. Only about 2 -5 % make a purchase. The product is very well priced so I don't that is the reason for not making a purchase.
I'm a bit puzzled as to why the buy rate is so low. Do you think a lot of people visit the payment page without any interest in buying? And what do you think are the key elements to a successful payment page.