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When is the best time to send emails?

by Caspoor
28 replies
Hi Warriors,

As the title, what's the best time to send emails to my list?
Regard,
#emails #send #time
  • Profile picture of the author josharmstrong1987
    For sure more people open email during the day than at night. Also it is better to send them during the week than on weekends.
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    • Profile picture of the author Jeff Lenney
      Try the SEARCH feature in the warrior forum - there's some very good and RECENT threads on this very question

      </thread>
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    • Profile picture of the author Xiqual
      Depending on the niche/target product:

      For example, for cheating membership communities affiliate program clicks,
      night time is very good!
      Hotties dating sites: same as before...

      Just kidding... or not!

      Best regards,
      Adrian
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  • Profile picture of the author malcsimm
    Originally Posted by Caspoor View Post

    Hi Warriors,

    As the title, what's the best time to send emails to my list?
    Regard,
    You've godda test: it's all very well saying: "in the day", but where is your target market? UK? USA? That matters.

    Test it and check your open rate at different times.

    Malc
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  • Profile picture of the author Steve Waller
    Testing is a good plan as Malc said but my general rule of thumb is between 10.30am and midday.

    You don't want to send any earlier than this because when people first go online and check their emails each day, quite often they will do a mass delete of emails that don't instantly appeal to them.

    If you catch them after this time though, your email may hit their inbox with very little competition and they may be more ready to open and read your email.
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    • Profile picture of the author malcsimm
      Originally Posted by Steve Waller View Post

      Testing is a good plan as Malc said but my general rule of thumb is between 10.30am and midday.

      You don't want to send any earlier than this because when people first go online and check their emails each day, quite often they will do a mass delete of emails that don't instantly appeal to them.
      That's true Steve - You don't want your email hitting someone's email box before 9 AM for the reason you state - apparently, a lot of people just go "delete, delete, delete" first thing - many, from their beds! (Personally, I get up and have a shower first LOL)

      However, I am in the UK and so five hours ahead of East Coast USA and eight hours ahead of West Coast. So I actually send out at 5 PM UK time - and that's for the reason you state.

      I'm building a major email sequence right now to each of my main lists and I'll incorporate testing later on when that makes sense.

      Malc
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    • Profile picture of the author aprilm
      Originally Posted by Steve Waller View Post

      Testing is a good plan as Malc said but my general rule of thumb is between 10.30am and midday.

      You don't want to send any earlier than this because when people first go online and check their emails each day, quite often they will do a mass delete of emails that don't instantly appeal to them.

      If you catch them after this time though, your email may hit their inbox with very little competition and they may be more ready to open and read your email.
      This. I find around 11:00 a.m. to be the most effective in terms of open rates.
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    • Profile picture of the author mpollak450
      Originally Posted by Steve Waller View Post

      Testing is a good plan as Malc said but my general rule of thumb is between 10.30am and midday.

      You don't want to send any earlier than this because when people first go online and check their emails each day, quite often they will do a mass delete of emails that don't instantly appeal to them.

      If you catch them after this time though, your email may hit their inbox with very little competition and they may be more ready to open and read your email.
      This is fabulous insight into people's behavior. That's the ticket to know when to email is to understand your niche's behavior. I like it. Thanks.
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  • Profile picture of the author Derek_Gehl
    Definitely need to test this because it differs niche to niche but a good way to figure out when you market is most active online is to look at your Analytics and see which days of the week and time of day you traffic is highest. This is probably when your market is most active and when you want your email to be hitting their inbox for the highest response.

    At least this gives you a starting point!
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  • Profile picture of the author schttrj
    Originally Posted by Caspoor View Post

    Hi Warriors,

    As the title, what's the best time to send emails to my list?
    Regard,
    As per a recent study by Digital Marketing team (as far as I remember), they found out that Tuesdays and Sundays have higher open rates, and the average time of 12pm.

    Is that precise enough?
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  • Profile picture of the author Rebeccha Haase
    Originally Posted by Caspoor View Post

    Hi Warriors,

    As the title, what's the best time to send emails to my list?
    Regard,
    When you will click the "Send" button.
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  • Profile picture of the author webhostingproviders
    Best time to send email is lookout the celebration, holiday or event happening at any country so right before any event starts just bombard an email.
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  • Profile picture of the author KevinChapman
    I agree with those saying mid morning, after lots of testing I've worked out that it's works best for me. It's just a bit of pain when you have a list of subscribers from several time zones!
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    • Profile picture of the author Daniel Evans
      There should be no rule of thumb for time unless you are marketing to a demographic that shares the same timezone
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      • Profile picture of the author Martin Avis
        There is a lot of bollux (a British technical term) talked about time of day and days of week for emailing. The fact is that if you have a worldwide audience, as most of us do, then whatever time you send out is going to be good for some and bad for others.

        I did hear about an autoresponder (no idea now which one) that let you send to your list at the time each member originally signed up, which seems like a reasonable idea on the surface because that is likely to be a time they are actively online. However, if you send time sensitive messages, that wouldn't necessarily work well for you.

        I was at a seminar recently where a very successful email marketer stated that she sends out her emails at a specific time of day because she had observed that most of my broadcasts go out at around that time - and she knows how responsive my list is. I had to laugh, and gently tell her that my timing is mainly based on what time I have breakfast because I then write my email and press send as soon as I've done.

        But hey, many a 'well-known fact' is based on flimsier evidence!

        The fact is that if you have built a good relationship (yes, that word again) with your readers, it won't matter what time you send them emails because they will be looking out for them.
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        • Profile picture of the author MickK
          Originally Posted by Martin Avis View Post

          There is a lot of bollux (a British technical term) talked about time of day and days of week for emailing. The fact is that if you have a worldwide audience, as most of us do, then whatever time you send out is going to be good for some and bad for others.
          Hi Martiin,

          I think that this is limitation of the platform used to send out the emails.

          Some autoresponders have the ability to segment and schedule emails to your list by time zone (based on the ip address that people joins your list with).

          You schedule the email to go out at local time and date in the future (you need to allow enough time to deal with the international date line), and the autoresponder makes sure that each recipients receives the email at the scheduled local time.

          That sounds wordy so I'll give an example:

          Schedule an email out at 8:00 am next Tuesday.

          Next Tuesday:
          • At 8:00 am GMT if you lived in London you would receive the email
          • At 1:00 pm GMT (5 hours later at 8:00 am EST) if you lived in New York you would receive the email
          • At 4:00 pm GMT (8 hours later at 8:00 am PST) if you lived in Los Angeles you would receive the email

          And Voila - compromise eliminated you can test and send to your list to maximize opens and clicks.

          Cheers,

          Mick
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          Mick Kitor - Affiliate Manager

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  • Profile picture of the author cagwatson
    I agree with Martin. Sometimes people get too caught up on this type of thing.

    Also focus on your copy and what your objective from the mailing is

    If the industry says the best time to send is xx:xx, is that going to matter if your copy is garbage or your churning and burning your list?

    Id advise you don't get too caught up on this and just test to see how your subs respond.

    Good luck
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  • Profile picture of the author MickK
    Content is king, but there is nothing wrong with testing. Split test time of day, and day of the week. Each list is different and the only way to know for sure is testing, rinsing and repeating.
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  • Profile picture of the author ZedyDiamond
    I agree with some of the warriors here, you should test it out and see what time is the best to send the emails!
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  • Profile picture of the author gcbmark20
    Hi,

    The fact of the matter is this when it comes to sending emails out to your
    lists...

    ...IF YOU GET YOUR READERS ON YOUR SIDE & CREATE THE K.L.T. factor.

    Know LIKE & TRUST.

    Then they'll gladly open your emails any day anytime of the week because they will
    be LOOKING OUT FOR YOUR EMAILS.

    If you're just sending pure garbage every day then you'll just blend in with the
    "Make $30,000 in 2 weeks with no experience" crowd and won't receive any where
    near the response rates.

    So get your readers on your side first and foremost that's the key point here.

    Then they'll follow you no matter what time or day you send emails.

    Hope this helps
    Gavin
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    • Profile picture of the author Daniel Evans
      If you are marketing effectively your list should be expanding more and more every day (with people from different timezones). If it isn't expanding, you should have greater concerns than email times.

      With that in mind and assuming no two of your email campaigns are sent back to back (or perhaps even close to each other), the next time you send to your list you'll be dealing with new people every time so there's no static basis to run any kind of fair test. If you do run broadcasts close to each other, people might just not open for the fact you're sending too regularly.

      The only way to run a fair test is to keep the list exactly as it is which is counterproductive in it's own right.

      Focus on your products, your personality, your pitch and the intervals of your communication. As mentioned, if you are liked and you provide value email times shoudn't be a concern.
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  • Profile picture of the author EPoltrack77
    Only you can answer that! Everyday though and sometimes don't be affraid to mail two or three times per day.

    Split it up though, meaning maybe three days a week submit free offers, two days your own free content and maybe a day or two submit a paid offer.

    Again, there is no cast and stone way to do this. It all comes down to your list. Thats why its important to monitor what people are doing based on when your messages go out. Test it, get to know your list. Play with it but be very careful.
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    • Profile picture of the author Daniel Evans
      Originally Posted by EPoltrack77 View Post

      Everyday though and sometimes don't be affraid to mail two or three times per day.
      You must be having a giggle?
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  • Profile picture of the author William2010
    Talking from my own experience i usually mail at 4PM New York time.. during the week. After a lot of tests.. i found out that this is the best hour and also i get a lot of Tier1 clicks..
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  • Profile picture of the author Geri Richmond
    Hi,
    Try testing it. Send some out in the morning, afternoon and evening. You'll know how many people open your email with your Auto Responder at each of those times. Seriously, it depends on your list. What is your niche? How old is your target audience? Do they mostly live in the US?
    Hope this helps!
    Geri Richmond
    Have fun!
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  • Profile picture of the author JosephC
    [DELETED]
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    • Profile picture of the author Eric Lovelace
      Man there are so many factors that go into this, but it all comes down to testing.

      I can tell you for the majority of people's list that I'm on they seem to always send emails early morning, mid day, and one like right around rush hour traffic; which would be 5 or 6.

      Again, though this all depends on testing and seeing when emails are getting the best open rate.

      Eric
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  • Profile picture of the author GlobalPMT
    Agreed with most of the posts here - you HAVE to test. Your list is different than anyone else's list -- you may have an international audience and so many other factors. Testing is the only way to know.
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  • Profile picture of the author MickK
    This thread from earlier this month had some infographics with hard stats on what we saw on open rates and days of the week to send. Your milage will vary, depending on your list, but it's a good place to start testing from.
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    Mick Kitor - Affiliate Manager

    Phone: +1 585.286.1819 | Email: mick.kitor(at)erevshare.com | Skype mick.kitor

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