How to best market my product online??

16 replies
I have a new product that I'm looking to promote and am trying to make sure I'm hitting every angle I need to so I can have a successful marketing campaign.

I have made a list of what I feel like needs to happen to be successful.. Any additional thoughts would be greatly appreciated..

Needs
  • Website/Blog
  • Landing Page - Promoting Core Offer
  • Auto-Responder/Marketing Automation
  • Social Presence across all social platforms
  • Content - Ebooks, Video series, free samples, etc
  • Social Strategy of when and where to post - Master Marketing Plan
  • Traffic - Social, PPC, SEO, Press Releases, Forum Posting, Blog Commenting, etc.

Are there any other necessities that I'm leaving out? If certain tasks on this list could be simplified/automated how would you do it?
#market #online #product
  • Profile picture of the author Crazknot
    Hey automationhero!

    I want to give you a HUGE leap forward so that you don't waste any time or money where it's not necessary.

    You're setup looks great by the way BUT there is some stuff you need to do BEFORE you even think about all that stuff. First off you need to get to know your customer.

    What I mean is that if you knew someone really wanted six pack abs, that'd be good. But imagine if you knew they just had their girlfriend break up with them, they've been called fat their whole life, and they have a strong desire to impress people.

    NOW you can sell them a 6-pack ab product (and by A I mean one you've hopefully researched and stand behind 100%)

    So that's the FIRST thing. I hope this is helping so far

    Secondly, you need to validate that you actually have people who want to buy your offer. Look up "Lean Start Up How To Validate products" and that should give you a good intro.

    But basically, you should get someone to buy what you have to offer before you decide to go into business.

    Anyways, I hope this helped! Feel free to PM me for anything else
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    • Profile picture of the author automationhero
      Thanks CrazKnot for the advice. Really understanding your customer I'm sure can really help as you connect with them and so you can help them out the best way possible.
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  • Profile picture of the author Mark Tandan
    Another couple of things to consider:
    Testimonials from customers who have purchased, used and love the product.
    Joint venture partners and / or affiliates who will really get behind your launch to help drive sales.
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    • Profile picture of the author automationhero
      Originally Posted by Mark Tandan View Post

      Joint venture partners and / or affiliates who will really get behind your launch to help drive sales.
      What is the best way to find other great JV partners and/or affiliates? What have you seen work for you in the past? Thanks
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      • Profile picture of the author lotsofsnow
        Originally Posted by automationhero View Post

        What is the best way to find other great JV partners and/or affiliates? What have you seen work for you in the past? Thanks
        That really depends on the product.

        If your product is for example in the weight loss niche you can find
        the best selling products on Clickbank, sign up for the newsletter
        for that product and then hit reply to contact the owner.

        Many product owners also send out affiliate offers to their lists.

        If your product is in IM (Internet Marketing or Make Money Online) you can find the JV pages of existing products (the ones that have been launched recently or in the past) and contact the affiliates or JV partners from those earlier launches.

        Some will be more than happy to promote your product if their list is receptive for that or if they have other channels that they can use for promoting your product.

        HP

        PS:
        Here are 2 other posts that can help you with finding affiliates and JV partners:
        super affiliates http://www.warriorforum.com/main-int...ml#post8978465
        finding clickbank affiliates http://www.warriorforum.com/main-int...ml#post8978498
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  • Profile picture of the author hardworker2013
    You will make a lot of money from signing up affiliates to sell your product.
    You can sign up to Networks like Clickbank, Clicksure for affiliates or
    JVZoo for Joint Venture partners. Thats how the big guys make money.
    You have to copy them to make lots of money too.
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    • Profile picture of the author eric w
      The things you listed aren't needs....they're tools used to fulfill a need.

      What you need is a hungry group of people who show their desire by taking action..whether it be by exchanging their contact info for something or spending money for something.
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    • Profile picture of the author taffie
      Originally Posted by hardworker2013 View Post

      You will make a lot of money from signing up affiliates to sell your product.
      You can sign up to Networks like Clickbank, Clicksure for affiliates or
      JVZoo for Joint Venture partners. Thats how the big guys make money.
      You have to copy them to make lots of money too.
      I think this s solid advice!
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      Key Techniques On Developing Verbal Communication Skills www.eddingtonpindura.com Join others on the same mission as you
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  • Profile picture of the author Aniblow
    Find a starving crowd first... I agree
    totally.
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    • Profile picture of the author WillShoemaker
      Yes, market research comes first, but I did not see you mention
      getting links in order to get free organic search traffic.
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  • Profile picture of the author alamest
    Honestly I will tell that your list is good and good to start but don't start everything in one go

    Understand your user if you are focusing on search users then understand your customer first and solve their problems it is best way to become rich on net

    I don't think you need to make ebook or so in the first stage

    You have provided website or blog first in your list start with it and don't look back

    Find out your product first that you want to promote, it is very important one.

    Just start it, don't waste much time to look for feedbacks and so.. You will learn from your mistakes
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  • Profile picture of the author vladinla
    Hi,

    Your list is very good and quite complete.

    The important thing is execution unfortunately
    Just execute all the steps you mentioned, but spend too much.

    1. Focus on the product
    2. Focus on the landing page and high-quality (converting!) copy on that page.
    This is a good start.

    Then, you can actually start thinking about which way to go (traffic-wise).
    If you feel the the product and copy are great you could try paid traffic (Facebook, Banner ads on relevant sites, etc).

    Good luck!
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  • Profile picture of the author JRJWrites
    CONVERSION RATE OPTIMIZATION!

    You might be getting 1,000 visitors a day, but if you don't test, test, test, and re-test, your conversion rates will never improve.

    As some people have already mentioned, recruit superaffiliates.

    Post #4 on this thread will help with that --> http://www.warriorforum.com/main-int...-products.html
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  • Profile picture of the author Randall Magwood
    More work than what i would want to do. Do paid advertising... fastest way to get sales/traffic/customers/more sales/etc.

    But sounds like you got a good plan though. Just dont spend a whole year doing those strategies and averaging 4 leads per day.
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  • Profile picture of the author Leon Zykos
    Hi, the best way to do that would be to find related products in the niche in which you are in and try to see how they actually sell their product and services.

    Hope that helps
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  • Profile picture of the author dinurock
    Can I simply just say what a relief to uncover a person that genuinely knows what they are discussing on the internet. You certainly understand how to bring a problem to light and make it important. More and more people need to read this and understand this side of the story. I was surprised you're not more popular since you most certainly possess the gift.
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