Email Marketing - How do you create a newsletter series?

by Kuurt Banned
37 replies
How do people create their newsletter series? Do they use an autoresponder to create these series of emails or what? I know that an autoresponder sends each email out at the right time, but is that also the program you use to create the emails in the first place?

I have been through a few courses and not a single one of them have gone into the details of this subject in any depth. Are there any resources out there on like the best practices of writing an email series - tips and techniques? I'm so lost on this subject. Don't know if I need email templates, or proven copy that gets reworded and tweaked for your niche, or what.

Thanks
#create #email #marketing #newsletter #series
  • Profile picture of the author Paul Myers
    Andre Chaperon's "Autoresponder Magic" is quite good for this.
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  • Profile picture of the author Dayne Dylan
    Banned
    Just use Aweber, and just use text. And use a lot of space between text to make it super easy to read. Keep it simple. ;-)
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  • Profile picture of the author RogueOne
    Do you have an autoresponder yet? Their sites are full of tutorials, tips, templates and other T words. Even if you don't use their service, you can learn a lot from their sites. You can't email market without one.
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  • Profile picture of the author tacitinc
    If you are in a huge hurry you can always by ad space on adfly & have your page just be a landing site for e-mail acquisitions...

    other than that, exit pop ups always help i never life to hit them with it right away, my thought is maybe they missed it so ill try one last incent on the way out to get the member in
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  • Profile picture of the author absolutelee
    I think what you are saying...is how do you write the content of the email? It's according to the niche, however you want to give the reader quality content.
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    • Profile picture of the author Kuurt
      Banned
      Paul, what is Autoresponder Magic? I found another product by Andre Chaperon called AutoResponder Madness 3.0. Is that the same thing - maybe an updated version?

      I don't have an autroresponder yet, but it seems like a lot of people recommend Aweber and GetResponse, so I guess I'll check out those two, and see what kind of tutorials and tips I can get on their sites.

      I watched a good video on YouTube where Dan Kennedy gave a lot of tips on how to write your emails, but unfortunately he didn't really get into how to structure your emails in a series. You know like how often to send them out, how often to throw in a hard sale, and soft sale. When to just give good content, etc. I guess I'm just looking for like a winning formula to follow from those who have already been there and done that, and figured out what works the best. Something to help speed things up and improve my chances of success.
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  • Profile picture of the author Aniblow
    Your emails should always give out valuable
    content. Even when you are pitching. I'd say
    don't let 3 straight days go by without mailing
    your list. Sell less and educate more.

    Looking for winning formulas? I think you'll
    only find them when you try. So, start a list,
    start mailing them, and you'll really what works
    and what doesn't.
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    • Profile picture of the author Samuel Adams
      Another point that could affect your conversion rate, don't go for a free autoresponder as they always include advertisements in your emails. If you are trying to send an informative and helpful email to help out the subscriber, the last thing you want are unrelated advertisements.

      Originally Posted by Aniblow View Post

      Your emails should always give out valuable
      content. Even when you are pitching. I'd say
      don't let 3 straight days go by without mailing
      your list. Sell less and educate more.
      Even a quick update by email every few days is better than allowing weeks to pass without talking to your subscribers. What's worse is letting a month lapse after the autoresponder series ends and then when you send your first email, they're so surprised at this sudden unwanted email that you get mass unsubscriptions. Be sure to keep your name in front of your subscriber so often they remember who you are and don't just assume you are a spammer.
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      • Profile picture of the author igorGriffiths
        First, as others have said, use a paid autoresponder

        Consider this an investment not a cost, I use Aweber and I have found many of its competitors to be either less polished or lacking key features.

        Second, get freemind or even a piece of paper.

        Mindmap what you want to cover in your newsletter series, is the content valuable to your target audience, is it in the right order, what information have you overlooked.

        Thirdly, select an Aweber template to use for your messages, go for the plainest one possible.

        Fourth, create your messages in a text editor such as notepad++ then copy and paste the text into your message template.

        Finally just do it and see how it works out, the best learning is from doing.
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      • Profile picture of the author Jeffery Moss
        Originally Posted by Samuel Adams View Post

        Even a quick update by email every few days is better than allowing weeks to pass without talking to your subscribers. What's worse is letting a month lapse after the autoresponder series ends and then when you send your first email, they're so surprised at this sudden unwanted email that you get mass unsubscriptions. Be sure to keep your name in front of your subscriber so often they remember who you are and don't just assume you are a spammer.
        An easy way to solve this problem is to have at least one email feeding into your autoresponder weekly, even 52 to cover the entire first year. That way if you get relaxed about emailing to your list, at least your autoresponder has you covered and your list will receive one email weekly (or as often as you want) for the entire time.
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  • Profile picture of the author dmarc
    Paul's suggestion is a very good one. There are definitely a lot of tips, tricks, subtleties, and strategies involved in writing a successful email campaign. "Autoresponder Magic" covers a lot of them.

    You will definitely want to try to build a relationship with your list and not just bombard them with sales pitch after sales pitch. You must provide them with quality, valuable content if you want your list to pull out there credit cards when you do sell to them.

    That being said, one email is often not enough to sell something. It often takes a number of exposures to a certain product before someone will purchase. When it comes to promoting, there is a fine line between too much and and not enough.

    I'm certainly no expert, but I've been doing a lot of reading, learning, and most importantly, emailing and testing. I've learned a lot by reading and researching, but I've learned the most by "doing." Taking action and split testing have taught me much.

    Feel free to PM me and I'd be glad to try to help.
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  • Profile picture of the author Sean DeSilva
    Autoresponders have their pluses and minuses. The automation factor is nice, but you sacrifice freshness and the ability to interact with your audience on shared schedule. There is also the honesty factor, I'm sure you know what I mean so no further comment will be necessary.

    Even if you squirm at the thought, I recommend trying out a daily, or biweekly newsletter. I find it to be a rewarding experience, and my list enjoys the two-way conversation I have with them.
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    • Profile picture of the author Kuurt
      Banned
      Yeah that makes a lot of sense. I can see how communicating with your subscribers on a daily basis or even bi-weekly with freshly written emails could really help you build a relationship with your readers.

      They probably would like that a lot better than getting already written emails sent to them. They might also be less likely to opt out of your list because they would want to stay up to date on any new information you might have for them.

      Me personally though, I would rather have most of my emails already written so that I could free up my time. But, I think it would be a great idea to sprinkle in some fresh emails here and there throughout my sequence so my readers don't feel like my emails are all prewritten.
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  • Profile picture of the author JoeRemington
    Hey there my friend,

    You definitely need to get an auto responder, obviously that's the first step. As far as writing emails (Newsletter Series) that engage your readers and builds the know, like, and trust factor and puts you in the role of an authority in your niche you need to send regular email that add value to your subscribers and solves the problems that they have.

    You can do this in a number of ways, here are 6 listed below.



    Here are 6 different types of emails that you can send out

    Your subscribers do NOT care about your financial situation, how great you are, or anything about YOU. This isn't about You, it's about them. WIIFM

    The Welcome Email
    The Contributor Email
    The What I Use Email
    The Greatest Hits Email
    The New Centered Email
    The Sales Email

    This is very basic but since the thread that I created on this topic for some reason I'm only adding the essentials of the 'WHAT' not the 'HOW'

    Make it a great day,
    Joe Remington
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    Create Killer Information Products with Such Ease You'll Almost Think I Wrote it for You...

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  • Profile picture of the author bobby_shahzad
    To get get a right kind of autoresponder you need the right kind of software which is enriched with autoresponder feature along with variety of different features and I highly recommend Interspire because that is the perfect software for setting up autoresponders in series.
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  • Profile picture of the author skyla
    You definitely need to get an autorepsonder and both Aweber and Getresponse offer a low cost trial.

    When it comes to the actual delivery of your newsletter you want to have a consistent theme. I use Aweber and they have lots of templates that you can use. Another easy way to create a weekly or monthly newsletter is to compile it in a Word Doc and then save as a PDF file. Use something like Dropbox or Box.com to deliver it to your readers.

    Even if you have a series of letters going out you can still do a Broadcast email with any important updates and news that you would like to share.

    Good luck!
    Sue
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  • Profile picture of the author richpeasant
    Everyone and their dog uses aweber and it's a
    good autoresponder.

    But a good alternative is the good old simple mailing list.

    A very reliable and quick one I sometimes use is ymlp.com.
    They have been around over 10 years.

    It is clean and with no intrusive adverts. And you could
    send 500 people 2x a month message without cost.

    Messages can also be lined up. And there is an
    autoresponder element.

    Great service and highly recommended for
    newbies.
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  • Profile picture of the author kayfrank
    A newsletter series is just a collection of emails that have been written and scheduled to go out on autopilot at set time intervals - like day 1, day 7, day 14, if it was a weekly newsletter. Or you could send the emails as a broadcast which means they go out the one time only.
    Most auto responders allow you a free trial and there are plenty of video tutorials on how to create your email and schedule it.
    Once you know the reason why someone is going to sign up to your list then you can craft your emails to provide help and value for that specific reason.
    Write them yourself though or you'll never be consistent - make sure your subscribers get to know you rather than someone you have copied the email from! Bad move.
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  • Profile picture of the author gcbmark20
    Hi,

    1. What do you know?

    2. What have you learned and had any results from?

    3. Have you learned anything of late that impressed you that you'd want to share with others?

    4. Do you have tons of information stacked away that you could bundle up and give away within a newsletter?

    5. Your answer should be YES to most of those questions.

    Create a newsletter series using your email Auto responder either with Getresponse
    or Aweber.

    Share what you know and promote related products within those emails at the
    same time.

    USE your own personality.

    Share, give advice and do it all using your own marketing style and personality.

    Once you've created 1-5 messages you can start building your list and start
    sending traffic to your messages right away.

    Don't ask too many questions and get started NOW.

    You'll be glad you did.

    Will you mistakes?

    YES.

    But guess what?

    You'll be ten times wiser and closer to getting it right than over thinking it.

    Good luck and hope you get started today
    Gavin
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  • Profile picture of the author emozart
    Great information here! Especially gcbmark20 ...I second the 'just launch it' part.

    If something is worth doing, it's worth doing poorly first.

    If you try to perfect everything before you launch it, you'll never get around to doing it.

    You'll learn more from just getting it started than from all the research you do before getting it up and running...


    I run a marketing newsletter for business owners (online and offline) where I teach marketing strategies and provide solutions.

    Here's some tips that I can share from my experience in running a newsletter.

    1. Begin with the end in mind...what are your goals for your subscribers?
    Are you selling affiliate products? Are you teaching something? Are you selling a product?

    My newsletter focuses on one marketing problem per month (with a weekly email of 'to-do's and inspiration)

    2. Figure out what you want to teach for the month, break it down into sub-categories and make sure the whole month makes sense. It's so much harder to write if you don't know where you're headed. When you think about the big picture, its easier to fill in the details.

    When I first started, I opened up my word document, figured out what I wanted to teach first, and wrote out my topic headlines for each week.

    Then I went into my autoresponder and created a follow-up sequence and just titled the emails. Just seeing them loaded in my autoresponder made me feel like I was making progress and had an actual newsletter! (even though I hadn't even gotten a subscriber yet).

    Then I went back and filled in the content of the email. I made sure the whole month had a flow to it.

    3. Before I bothered going into writing the content for month 2, 3, etc...I needed to know that someone would actually subscribe (and pay money)

    So after the first month of content was written, I went into marketing mode full time...

    When I got my first paid subscriber, I was so happy! It was a great feeling.

    When you're first starting out (and I am too for practical purposes) you should spend 80% of your time marketing your newsletter and getting it into the hands of new subscribers.

    The writing part of the newsletter takes me about 8 hours a month broken into two days.

    (1 hr thinking about what I want to teach, 3 hours writing the content...Wait 2 or 3 days...1 hour thinking more about it, and 3 hours of editing).

    I hope that this is helpful for you and wish you the best with your newsletter! If you have any questions - PM me.

    Jeremy (emozart)
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  • Profile picture of the author AzizA1
    Your newsletters are your autos ponder series of email follow ups once the you get a subscriber on your list.

    I use Aweber, which has a 'newsletter' template that you can set up to give your emails some 'personality' & make them look more like newsletters (though this isn't a necessity! Focusing more on the content, should be your focus).

    Az
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    If you have a minute or 2 to spare, stop by the my Blog for some free tips :-)

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  • Profile picture of the author jbsmith
    What we do is the following:

    1. Have several pointed e-courses setup around topics our markets are interested in (Ex. 7-days to Lowering Stress, 10-Day InfoProduct Profits, 5-Days To Boost Your Confidence, etc...) - obviously this is specific to your niche market. These are written and uploaded into a series in our autoresponder (we use Aweber primarily). Once these sequences are done, they become newsletter subscribers (this is made clear on the opt-in page)

    2. Our weekly newsletter is often a summary (with added insights) into our daily or otherwise regularly posted blog posts. Our blog is the main content point for each of our various sites and niches...the newsletter summarizes and/or gives emphasis to top blog postings of the week with a special paragraph or two to connect with our subscribers each week. These are loaded the day before as "Broadcasts" which we schedule to send weekly.

    Jeff
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  • Profile picture of the author JohnMcCabe
    Last edited by JoeRemington; 01-27-2014 at 03:33 PM. Reason: My thread that I referred to was deleted for some reason so I gave the basics of it here
    Joe, I'm not a mod, but I've been around long enough to take a pretty good stab at why you got deleted.

    I read the opening post, and it looked more like a blog post or article than something up for discussion (this being a discussion board, and all).

    But what likely sealed the deal was the bit about you getting ready to launch a WSO in a couple of weeks on the same subject. If I were a mod, I'd see that as a play on pre-selling the WSO, set up so you could bump the thread to the top every day as you responded to others (most of which would be "thanks for the share" posts so they could drop their own sigs in).

    I'm not saying that's what you had in mind. I'm saying that enough people try it that it gets people sensitive to being played, and allowing it sets a precedent for people for whom it is just a marketing trick.

    [Pause for the usual "marketers whining about marketing" rants...]

    It wasn't anything personal, IMO.
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  • Profile picture of the author Stuart Walker
    Andre's course is Autoresponder Madness. It's about how to write emails in Andre's soap opera style complete with cliff hangers and suspense that get people opening emails time after time.

    First you need an Autoresponder, I recommend Aweber and they have a $1 trial, because it's easy to use and pretty powerful.

    It doesn't write the emails for you. You'll have to do that yourself.

    You could look at what successful marketers in your niche do and copy it with some tweaks to suit your own emails.

    Whilst good headlines, copy and strong calls to actions do help they are limited in what they can do if you mess up the bit BEFORE a subscriber opts in.

    If you're sending cold traffic to a squeeze page and trying to build a relationship and trust afterwards it's as good as raising the dead in most cases. People generally grab whatever freebie you offered as a bribe then 90% will rarely open or read follow ups.

    If you're sending traffic to a blog, content rich site or through a content funnel which gives tons of value upfront you can gain their trust and build the relationship and they will willingly opt in to receive more emails from you.

    Generally your list will be smaller from this method BUT more responsive. So they will open your emails and click on your links.

    Bigger lists aren't always better.
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  • Profile picture of the author Kuurt
    Banned
    Wow, some good responses. I like this forum. Stuart mentioned that you could look at what successful marketers in your niche do and copy it with some tweaks to suit your own emails. I actually thought about that myself - that I could subscribe to someone else's list (someone who knows what they're doing) and see how they are doing things. But, how would you find a successful email marketer in your niche? How do you know which ones know what they're doing?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Kuurt View Post

      Wow, some good responses. I like this forum. Stuart mentioned that you could look at what successful marketers in your niche do and copy it with some tweaks to suit your own emails. I actually thought about that myself - that I could subscribe to someone else's list (someone who knows what they're doing) and see how they are doing things. But, how would you find a successful email marketer in your niche? How do you know which ones know what they're doing?
      You find them the same way you pan for gold. You scoop up a pan of "stuff" from the stream, then you spend time sloshing it around. As you slosh, the dirt and debris gets cast aside until you're left with the gold dust at the bottom of the pan.

      You sign up for a bunch of lists, read what they send, and use your brain. Take off your "marketer" hat and put on your "consumer" hat. Do their messages make sense to you? Do they make you want the product/trust the mailer/help you out? Or do they make you feel like you're being bombarded with high-pressure ads or like you're being manipulated?

      Unsubscribe from the ones that don't resonate with you. Try to model the ones that do. Your market either will or will not respond to the same things you do. Either way, you now have a baseline.

      This is much less a process of divine inspiration than it is of evolution, Kansas biology classes to the contrary...:p
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  • Profile picture of the author Stuart Walker
    But, how would you find a successful email marketer in your niche? How do you know which ones know what they're doing?
    Who often gets mentioned and linked to from other sites in the niche? This is a good place to start.

    Ask on niche forums or social media groups who their favourite people / bloggers are in the niche.

    One thing to do is pay attention to what the big marketers DO and not just to what they say.
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  • Profile picture of the author Aniblow
    Newsletter series, follow up emails
    are all the same to me. All the
    marketer is doing is updating the
    subscriber on latest trends in the
    industry or niche.
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  • Profile picture of the author janicetalberty
    You can start with PLR autoresponder series if you are new to IM. Best to rewords the content and add in some more by researhing in forum.
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  • Profile picture of the author schttrj
    Originally Posted by Kuurt View Post

    How do people create their newsletter series? Do they use an autoresponder to create these series of emails or what? I know that an autoresponder sends each email out at the right time, but is that also the program you use to create the emails in the first place?

    I have been through a few courses and not a single one of them have gone into the details of this subject in any depth. Are there any resources out there on like the best practices of writing an email series - tips and techniques? I'm so lost on this subject. Don't know if I need email templates, or proven copy that gets reworded and tweaked for your niche, or what.

    Thanks
    First of all, NEVER use templates.

    Secondly, every email series needs to have a PURPOSE.

    Thirdly, every email series ought to provide VALUE yet build INTRIGUE for more.

    Fourthly, don't barge them with emails everyday.

    I think that will do for now.

    Ask any successful email marketer. He will vouch for the above mentioned rules.
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  • Profile picture of the author Raydal
    I guess it is just a matter of semantics but the term "newsletter series"
    is not a common one because newsletters are seldom sent in a series
    (one connected to the other to form a whole) fashion. Beyond that
    you have been pointed to some great resources already--another
    vote for ARM (Andre).

    I see a newsletter as written fresh and timely rather than a series
    fashion. You may write a lesson (e-course) in a series fashion
    but a newsletter to me says, "news".

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Kuurt
    Banned
    Thanks a lot guys.

    Yeah Ray I was actually thinking more along the lines of doing an e-course, I just didn't know what to call it other than newsletter. I was thinking the word newsletter wasn't the best word for it, but couldn't think of what else to call it. I guess "e-course" will do.
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  • Profile picture of the author Rory Singh
    Wow quite the post!

    First I use Aweber.

    Second, you will need to be knowledgeable in the niche that you are involved with. Without the knowledge, you won't really have any value to share with your list.

    Third: You should read about two or three books on 'copy' writing skills.

    Because if you can't write good copy, your marketing won't do what you want it to do.

    Copy Writers have a way of 'manipulating' human behavior.

    All the major corporations (and the Government) utilize copy writers.

    And that is how 3% of the population controls the other 97%.
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    • Profile picture of the author LivingInProvo
      Originally Posted by Rory Singh View Post

      Wow quite the post!

      First I use Aweber.

      Second, you will need to be knowledgeable in the niche that you are involved with. Without the knowledge, you won't really have any value to share with your list.

      Third: You should read about two or three books on 'copy' writing skills.

      Because if you can't write good copy, your marketing won't do what you want it to do.

      Copy Writers have a way of 'manipulating' human behavior.

      All the major corporations (and the Government) utilize copy writers.

      And that is how 3% of the population controls the other 97%.
      What are the best books on copy writing that you would recommend?
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    • Profile picture of the author JohnMcCabe
      Originally Posted by schttrj View Post

      First of all, NEVER use templates.
      It depends on what you mean by "templates".

      I send emails in both plain text and html formats, and I have a template for each.

      The plain text template is pretty simple - just a text doc in my editor with a little boilerplate copy (unsubscribe instructions and link, disclosure, etc.) and a limit on column width (65 characters). For actual newsletters, I add section headings so I don't forget anything.

      The html template has only rudimentary formatting that resembles the plain text version, plus the tracking pixel.

      Back when I was doing newsletters for clients, using templates made producing each issue simpler and quicker.
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  • Profile picture of the author Jtraits
    the email marketing company i`m working with, is very professional with good prices and they have their own templates if you would like to use them. also, their editor is very easy to use and you can upload your own html template as well. search for inwise, i`m sure you will find it at least ''okay''
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