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How to Test My Offer?

by csstanton
2 replies
Hey Warriors --

I'm working to start producing a supplement, but I don't know what to put in it. I would like to test my market, but don't know the best way...

I'm thinking of driving traffic with PPC and having them fill out a survey, then give them something... like a short ebook, a report, or something.

What numbers of successful surveys would you think is adequate to assume it's the market's *need*, and start producing it?

Would driving the traffic from the Content Network be worthwhile? It'd be cheaper... but it could take 'forever' to get a result. And I'm not too sharp on the Content Network. Resource recommendations would be appreciated!

I have everything in order to make sure the supplement is solid and safe. All certifications, inspection of the facility, etc. Just need to know about the market research side.


Thanks for your help!

-- Casey
#offer
  • Profile picture of the author jasondinner
    Great idea going with the survey.

    If you ask the right questions, you'll get everything you need to create the ultimate
    supplement to market.

    Based on some copywriting books I've read, I would say AT THE LEAST you're going
    to want to get 1,000 responses.

    But if you can get 2,000, 3,000 or even 5K it will be a lot more accurate.

    Based on a survey I've been running for 18 months, I found that after the
    first 1,000-1500 responses the ratios pretty much remained constant.

    I've gotten over 15,000 responses to it and the numbers are the same
    as they were when I had one-tenth that amount.

    Good Luck,
    Jason
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    • Profile picture of the author warriortx
      Originally Posted by jasondinner View Post

      Great idea going with the survey.

      If you ask the right questions, you'll get everything you need to create the ultimate
      supplement to market.

      Based on some copywriting books I've read, I would say AT THE LEAST you're going
      to want to get 1,000 responses.

      But if you can get 2,000, 3,000 or even 5K it will be a lot more accurate.

      Based on a survey I've been running for 18 months, I found that after the
      first 1,000-1500 responses the ratios pretty much remained constant.

      I've gotten over 15,000 responses to it and the numbers are the same
      as they were when I had one-tenth that amount.

      Good Luck,
      Jason
      I agree with jason ebooks are the way to go
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