Cooking Videos / entertainment

7 replies
I've always had a passion for cooking. I've made a thread not too long ago, trying to figure out what niche i wanted to pick. I decided to pick the cooking niche. I plan on creating cooking videos that educate my viewers, but also have some kind of entertainment and humor in the mix.

My videos will target all type of audience, but mainly college students and people who have no idea what to do in the kitchen. I have a few question, that i preferred to answered by experience people in this niche.

How competitive is this niche? What tools, method or knowledge should i invest in? Would it be a good idea to have a cooking show and while the food is being prepared i show like some funny clips? I dunno its just and idea atm.
#cooking #entertainment #videos
  • Profile picture of the author James Foster
    You might want to check out a YouTube show called Nerdy Nummies. It's cooking (baking actually) but it's fun and light, and gets a lot of views.
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  • Profile picture of the author Rod Cortez
    Originally Posted by Hangsok View Post

    I've always had a passion for cooking. I've made a thread not too long ago, trying to figure out what niche i wanted to pick. I decided to pick the cooking niche. I plan on creating cooking videos that educate my viewers, but also have some kind of entertainment and humor in the mix.
    You might be onto something here. Cooking in and of itself isn't a niche, it's really broad so it's more of a hobby or a profession (such as a Chef). But cooking touches upon a lot of other markets AND niches.

    Take a look at the cooking supply retail market, it is bigger than the movie industry in terms of total sales. There are things that sell well to people who cook (let's focus on hobbyist for now):
    • Recipes (by themselves or in aggregate such as a cookbook)
    • Kitchen appliances
    • Cookware
    • Bakeware
    • Knives
    My videos will target all type of audience, but mainly college students and people who have no idea what to do in the kitchen. I have a few question, that i preferred to answered by experience people in this niche.

    How competitive is this niche?
    Target people who have MORE discretionary income; targeting college students for "cooking" is a decent start, but you'll want to appeal to an audience that has more money to spend.

    There's a lot of competition on many niches that cater to those that like to cook.

    What tools, method or knowledge should i invest in? Would it be a good idea to have a cooking show and while the food is being prepared i show like some funny clips? I dunno its just and idea atm.
    This is not easy to answer because there are a lot tools, tons of methods, etc.

    WHO is your target audience?

    WHAT is your monetization strategy?

    I think you are onto something here. I think if you had your own cooking show channel on Youtube and you link it up with Twitter, Pinterest, Tumblr, etc. you can create quite a following.

    I've been secretly selling a lot of Vitamix blenders and I've been able to do it indirectly by building lists in niches where some of the customers have an interest in maintaining a healthy lifestyle.

    For example: I have a list in the dating advice for men niche and every once in awhile I will talk about losing weight and anti-aging, which can be achieved by juicing organic vegetables, fruits, along with seeds and nuts and some flaxseed oil.

    The Vitamixes sell like hotcakes when presently correctly, even though they cost anywhere from 450 to 700 dollars.

    Make sure you begin studying the psychology of selling as well as the basics of copywriting. Look for resources on HOW to get traffic to your Youtube channel, there's plenty out there.

    RoD
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  • Profile picture of the author Mark Tandan
    Rod makes some great points and I agree you're on to something here. Certainly the niche is competitive but it is huge and growing like crazy, so provided you've got a good angle you have no saturation concerns.
    If you want to target college students that's fine, just perhaps branch out to young families, busy professionals as well. All of these people (who are interested in cooking) are looking for ways to get it done QUICKLY AND AFFORDABLY, as well as being delicious.
    The youtube channel would be a terrific medium and won't require much investment.

    Rather than playing funny clips while the food is cooking, I'd consider bringing in various 'experts' or even specialty home chefs for certain episodes. You could have a chat with a chef who specializes in Mexican, for example, or do a Q&A with a nutritionist while the food's cooking. Even talk with a wine expert about great choices for the meals you're preparing.

    I find when I watch this type of programming its the interplay between host and guest that really makes a difference.

    Hope this helps!
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    • Profile picture of the author JohnMcCabe
      While this market IS very competitive, it's also very personality driven.

      If you can create content that resonates with people, and you're on to something with the idea of combining cooking how-to and entertainment, you can build a solid audience.

      Just scan the roster for the Food Network and Cooking Channel. Personalities there run the gamut from highly decorated professional chefs to home cooks who started much where you are now (from Pioneer Woman to Nadia G).

      I agree wholeheartedly with Rod when he says you should concentrate on market segments with disposable income. It's okay to do the occasional episode that would appeal equally to the dorm resident, the occupant of a small studio apartment or condo, the full-time RVer and the camper (i.e., cooking in small spaces with limited equipment). But don't focus all your efforts on people who mostly can't spend money on what you offer.
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    • Profile picture of the author AffiliateWaves
      My videos will target all type of audience, but mainly college students and people who have no idea what to do in the kitchen.

      Go with this , setup a YouTube channel for it but don't forget to upload your videos to another video sharing websites

      Setup Facebook and Twitter also

      You are going to start cooking course for dummies so stick to it ,and make it interesting way .

      Many congrats for your new venture
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  • Profile picture of the author Mark Tandan
    Had another thought regarding spicing it up with guests when you do the video. Depending on your location, getting LOCAL chefs to participate would be awesome. Bonus for them would by they'd have a chance to plug their restaurant. Bonus to you and your audience would be they'd be learning from a local professional. Where I live local chefs get on one of the regional tv stations at least once a week. People eat that stuff up (pun intended).
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  • Profile picture of the author Stuart Walker
    My videos will target all type of audience, but mainly college students and people who have no idea what to do in the kitchen.
    Don't try and target everyone. Really focus on quite specific type of person / demographic.

    Most college students prefer to spend their money on things other than cooking equipment so maybe they aren't the ideal target market.

    I know when I went off to uni I didn't even think about buying any cooking equipment BUT my mum bought various bits and pieces for me to take with me - so that's something to consider.
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