Selling an Ebook Online
I was hoping the member here could give me the rundown, I do have a few specific questions though.
My basic idea is create an info product market it with ppc, seo, etc. For a website I'm thinking a basic one page squeeze.
Should I collect emails on the squeeze page or go directly for the sell? Should I put an email opt in to the side and squeeze the product buy? Do I want to present both options on the landing page? For email opt in I would likely offer a 5 part mini course or similar btw.
If I don't go with directly squeezing emails, how should I collect them? Opt in box to the side?
Having captured emails, how do I run the email campaign, as in how do I market my product within the email course? Do I add a advert at the end of every part of the course? mix it recommendations with the course? what?
A few technical questions: Say I subscribe to Aweber...how to I set up the email capture? Does aweber give a script? Do I have to do any integration in cpanel? Do I find some kind of third party deal that just has to be pasted into the code of my site?
How do I set up distribution of the ebook? Sure I make the ebook in adobe or whatever, but I do I set up a secure method of delivery? Do I just send them to a download page that is not linked to from anything in my site? How do I keep google from indexing the dl page?
How do I collect payment? Do I get a yahoo shopping cart? If I go with clickbank, do I install their deal? What does installation of third party shopping carts like these entail? Do I just paste in some code? I have a intermediate handle on dreamweaver and know some basic html, no php, etc.
Can anyone recommend some good resources for learning about how to sell info products online? Guides that would answer lots of my questions?
Any tips, or things you think I should know?
I wanted to ask these here, because I know that this forum is very nurturing to new guys like me. I'm sure some of my questions are very novice, and I admire the fact that advanced guys will take time out of their day, just because they like the feeling of helping some one out.
On that note, I'm looking to get very seriously into doing this, so if anyone whos making a living developing and selling informational products on the internet wants to mentor me, I think that would be awesome. I have a lot to learn, but I'm very positive and lots of fun. If anyone who's had success with doing this kind of thing wants to take me under their wing and show me the ropes, that would be awesome.
Thanks to everyone in advance. Hopefully you'll be able to really start me in the right direction with my entrepreneurial dreams.
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Apotheosis -
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winebuddy -
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LynnM -
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mike52683 -
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