How Do You Price Your Product?

16 replies
If you are publishing a helpful, well-presented, 60 page, in depth, *no filler* eBook, how would you price it?

Each tip is short and punchy; no excess here.

The design is clear, clean, simple.

Valuable, helpful stuff here.

What range would you pick?

$20, $30, $45?

The guy who wrote the book has a decent rep in his niche.



Thanks for your help!
#price #product
  • Profile picture of the author JRJWrites
    Depends on the niche, the topic of the book, whether or not you can put the info in the book to get you a good ROI, how much time and money it took to create the book, etc.

    I've heard tell that prices that end in -7 convert much better.
    {{ DiscussionBoard.errors[8905399].message }}
  • Profile picture of the author UnkwnUsr
    Is it going to be a kindle book, WSO or something else? It really makes difference because they are different markets.
    {{ DiscussionBoard.errors[8905401].message }}
    • Profile picture of the author surgematrix
      Hard to choose a price here. You will have to consider the cost it take to produce that ebook. Not just monetary cost but the effort and time also. If the writer is branding a product or service, cost might not be a factor here.
      Signature

      SaaS Distributor - http://pentagonweb.com

      {{ DiscussionBoard.errors[8905485].message }}
  • Profile picture of the author David Braybrooke
    $17, $27 .. Add upsells if you must but keep the product price reasonable. If reputation is sound then multiple upsells may ride.
    Signature
    "The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage." - Mark Russell
    {{ DiscussionBoard.errors[8905486].message }}
  • Profile picture of the author Mark Tandan
    You really need to consider the niche and market. Is the book catering to people wanting to learn how to make money, or looking to vacation in Italy? 2 vastly different markets and therefore 'willingness to spend'.
    I'd look at similar products that have sold well and analyze price points before making a decision.
    {{ DiscussionBoard.errors[8906362].message }}
  • Profile picture of the author Adie
    This seems a hard question. I always look for similar products and compare my price. I always price a little lower than my competitors.
    Signature



    Moderator's Note: You're only allowed to put your own products or sites in your signature.

    Signature edited.
    {{ DiscussionBoard.errors[8906406].message }}
  • Profile picture of the author Joseph Wagner
    Like people have said before, research average prices in your niche. See how much information this is offering people in comparison to other products that are similar.

    If you end up pricing this high I recommend you offer a "demo" edition of the book that's about a couple of pages, just enough to get them to want more and see the value in this.

    Try down selling and up selling. Like people posted above me, upsells might be a good choice but don't forget to consider down selling. Assuming you're using a sales page, if you end up having trouble getting people to buy redirect them to another page offering them a much cheaper, but more watered down version of the book. If you're not using a sales page I'm sure you can apply the same idea elsewhere.
    {{ DiscussionBoard.errors[8907441].message }}
  • Profile picture of the author unifiedac
    I would read "4-Hour Workweek." There is some insightful stuff at the beginning that discusses the pricing of products related to their actual and perceived value.
    Signature
    {{ DiscussionBoard.errors[8907477].message }}
  • Profile picture of the author Joey J
    Split test it!

    and keep in mind that sometimes a lower price will end up much more profitable for you.

    Split test different prices and different "price structures".

    1 X $67 vs 1 X $47 vs 2 X $47 vs $7 trial with remaining $60 in 7, 14 30 days

    test

    Test

    TEST!
    {{ DiscussionBoard.errors[8907492].message }}
    • Profile picture of the author MarkZetter
      Thanks for the info!! Just completed writing a book, and got US copyright too, so I'm ready to sell!!
      {{ DiscussionBoard.errors[8907805].message }}
  • Profile picture of the author Sitestomp
    Are there other eBooks in your niche? Price similar, but slightly cheaper.

    Also, a little tip I learned a while back: end the price in a 7. Such as $27, etc. From some testing with clients over the years, we noticed a spike in conversions when the price ended in a 7 compared to a 9.
    Signature
    ** Professional, Quality, and Experienced Conversion Website Designer **
    I can handle all your web design needs | Skype: Sitestomp


    {{ DiscussionBoard.errors[8907590].message }}
    • Profile picture of the author Joseph Wagner
      Originally Posted by Sitestomp View Post

      Are there other eBooks in your niche? Price similar, but slightly cheaper.

      Also, a little tip I learned a while back: end the price in a 7. Such as $27, etc. From some testing with clients over the years, we noticed a spike in conversions when the price ended in a 7 compared to a 9.
      I don't know if this is what you intended, but I'd be careful about making sure your product is the cheapest out there. In the IM niche, just as an example, there are books out there that are only $2-5. They're poor quality and are only 10 pages and the reason they sell is because they're so cheap.

      If the OP really does have a high-quality book thats 60 pages long I think it's more than worth it to price it higher. In fact, people might wonder why its priced so low if it has such "good information" and assume its a scam or a trick.

      I guess another good method to go about this is research other eBooks in your niche that offer the same amount/quality level of information and price it around those, maybe undercut them a little but if they undercut you back that could cause a chain leading to both of your prices plummeting and destroying each others profit.
      {{ DiscussionBoard.errors[8907635].message }}
  • Profile picture of the author 07
    Well as per my opinion it depends on the market you are selling to.
    If its a big market and a big marketplace then you can price it a bit higher like 27$ or something.
    If its a wso then 7-17$ price tag is cool.
    My suggestions are that you simply need to do a research on the same niche products and see what other sellers from this niche are asking for this kind of books.
    This is a most obvious thing to do to find out what it the usual price tag for such a book.
    {{ DiscussionBoard.errors[8907606].message }}
  • Profile picture of the author ryanbiddulph
    Thanks all for your feedback and wisdom!

    Appreciated!

    Ryan
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[8908594].message }}
  • Profile picture of the author E. Brian Rose
    One winner in this thread, so far. The guy that said to test.

    The answer to your question is simple. You sell your ebook for as much money as people are willing to pay for it. Look for the sweet spot where the price and the amount of customers at that price give you the best result. This is referred to as testing your elasticity.
    Signature

    Founder of JVZoo. All around good guy :)

    {{ DiscussionBoard.errors[8908732].message }}

Trending Topics