Offline Client Question... Ideas?

You will probably want to just optimize for a few keywords such as Bayonne, Chiropractor, back pain, and neck pain.

The most important thing, though, is to register the business in the local business section of Google: http://www.google.com/local/add

Hey Chuck,

Offline clients that have websites but no direct marketing integrated throughout the site are the perfect pitch to a series of landing pages.

Example)

I just got a new client yesterday, they are a developer in Aruba.

They hired us to redesign the website ($1,800), they wanted direct marketing integrated within the website, we pitched them to a re-design as well as producing landing pages with rich keyword domains to get prospective customer information, ($350 per landing page)

With the landing pages, we are charging $100/M per page for SEO/Maintenance, which includes Domain Name, Hosting, Two articles per month, and Backlinks.

We then upsell our PPC campaign packages, we charge $250 setup fee, and then $100/M per page to maintain the ads and do the keyword research. (they pay ad costs)

In total, the client is worth,

- $1,800 for redesign
- $350 * 3 = $1,050
- $100/M * 3 = $300
- $100/M * 3 = $300
- $250 setup

Total: $3,100 upfront and $600 per month after that.

The above represents how to go through the process of upselling your services...

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With the Landing Pages (coming to the main point of your question)

Make sure you lay out in your contracts that you are no responsible for the content of the website... As the designer, if fraudulent copy is on the website, and you are the one that put it together, you can be sued. I had that scare happen 8 months ago... thus, we no longer write copy with our web designs, it is a separate contract.

Step One:

We utilize an expired domain name database to find the best keyword domain names that have recently dropped off the ICANN registration. This has been our best investment, for while we pay $40/M for access to a consistent updated list, our clients see a great domain name, and it turns into traffic.

Step Two:

Content on the left --> Form on the right --> arrow pointing to the form.

The above is our general layout for our landing pages. It works, and converts. We tell our client we need 700-1000 words describing the product. We design the website with a custom header, and style their content to fit a sales copy way.

Step Three:

Believe it or not, Keyword Rich Domain names do you absolutely no good unless you have on-site optimization happening at the same time, title it, keyword density, cross linking between landing pages and parent page, two articles, link them, place five articles of duplicate content on extensions such as, www.site.com/article-name.html

Backlink the site up, backlink the article extensions up.

Step Four:

Setup Pay Per Click campaigns to the landing pages, discuss potential amount of target traffic with your client to get the best budget, after reading a book or two on CTR, etc, you should be able to evaluate just about where you could be.

(We like using image ads instead of text ads)

Step Five:

Setup google analytics or some analytic program so the client can watch the traffic coming in and see that their site is producing results.


This is really all that you have to do above, the traffic will follow, and be long term traffic... the client themselves are running a $25,000 ad campaign directing offline trafffic to their online landing pages, as this will help with traffic efforts and building authority to the entire system.

I hope i answered your question, kind of went off tangent here and there.