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Clicks are harder to get this month...

by Augustin
17 replies
Hello warriors,

I noticed that this month it is harder than usually to get normal percentage (40%+) of opened emails clicked. These days I am getting only between 20-35% of opened emails, which are clicked.

Do you feel the same trend in your list this month?


Regards,
Augustin
#clicks #harder #month
  • Profile picture of the author Brendon Zahrndt
    Augustin -

    Look for products being sold right now that include large swipe files of subject lines and swipes.

    Matt Bacak just released one that will help you get your brain flowing with ways to increase your open and click through rates.
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    • Profile picture of the author Lady D
      Usually January is less 'strong' month in conversions (from a lot of reasons – after Christmas sales, 'long' month – 31 days and so on). I hope February will be better for you!
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  • Profile picture of the author datingworld
    Overall January is always quite for all businesses; the obvious reason is the busy festive Christmas period.
    Hope it will get better from next month for all of us.
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    • Profile picture of the author DiggitySEO
      Typically, every year, January is slow for IM for the aforementioned reasons. The only exception is stuff like affiliate marketing for Amazon, where people are spending their gift cards.
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  • Profile picture of the author janicetalberty
    no wonder my sales drop for Jan campaign
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  • Profile picture of the author joekoffi
    I think January is less active generally. I have noticed a dropped in traffic in some cases too
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  • Profile picture of the author Kezanari
    Like everyone has said January is a slow month in every area of IM
    in Feb it will start to pick.. (It Better!!)
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    • Profile picture of the author jamescanz
      Try using the subject line "hey"

      That oughta get you some more opens
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  • Profile picture of the author Rohith Reddy
    I experienced a bit low open rate during first days of january.It is fine for me now
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  • Profile picture of the author sree94
    January is actually one of my best months each year, and I'm not promoting anything that would be "January friendly"

    I think it's because people are still stuck on their computers in many parts of the world because of winter
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  • Profile picture of the author jasondinner
    I'm not experiencing that.

    Maybe you need to add more leads to your list and faster.

    If you're not constantly putting fresh leads in your database, what you have will become less and less responsive
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    • Profile picture of the author Augustin
      Originally Posted by jasondinner View Post

      I'm not experiencing that.

      Maybe you need to add more leads to your list and faster.

      If you're not constantly putting fresh leads in your database, what you have will become less and less responsive
      Jason, I add new leads to my list daily
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      • Profile picture of the author jasondinner
        Originally Posted by Augustin View Post

        Jason, I add new leads to my list daily
        Maybe you're not adding enough.

        Either that or your domain could have lost favor with ISPs.
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  • Profile picture of the author eklipz316
    A lot of people go into save mode after the holidays going into the new year and aren't as interested in buying new things. It seems like I'm experiencing a little of this myself. This problem should get better in the next month or two.
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    • Profile picture of the author jasondinner
      Originally Posted by eklipz316 View Post

      A lot of people go into save mode after the holidays going into the new year and aren't as interested in buying new things. It seems like I'm experiencing a little of this myself. This problem should get better in the next month or two.
      How do you know a lot of people go into save mode after the holidays and aren't interested in buying new things?

      While what you said could have some merit, without hard evidence to back it, it's just your opinion perhaps based on the status of your business.

      My wife hasn't slowed down her spending lol

      My business hasn't slowed down. In fact I just hit the number I've been speaking all month 3 days ahead of schedule.
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  • Profile picture of the author Sean DeSilva
    I'm betting that the slowdown is due to an unknown variable in your industry, or a disruption in one of your traffic sources. Nothing to fret over, almost all businesses have at least some degree of seasonality.
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