Single , Double opt in. Get a clue

I have saw several post on which is better single or double opt ins .

One of the stands I see being taken again and again is that single opt ins contribute to more spam complaints .

First clue . It doesn't matter if the new member clicked one link or two to get to your freebie . If your business model consist of sending out a lot of sales pitches with very little content sooner or later the spam button gets clicked .

A lot of people think that they can click the spam button and the emails will quit coming . They think the spam button is a shortcut to the unsub link, although it isn't .

The next point is that a better targeted follower comes from double opt in .

The member was targeted when they decided to click the first link. It is up to you to refine the target and get them on the list that is most likely to get them to the buyers list . This can only happen after you have them in your funnel.

I also saw the " if you use double opt in it builds the relationship"

The relationship process starts with the product that is a result of clicking the link. Every time someone has to jump through another hoop to get to the relationship building process , they get a little more irritated with the person making them jump through the hoops .

With single opt in you can deliver the product via autoresponder . Use the thank you page to educate your new member on what they can expect from you . Let them know the product is on it's way and how they can white list you to assure they get the product . Although I don't use oto this is a perfect time to suggest a product that will enhance the product they will soon be getting .

One argument I have seen about single opt in is that people give a fake address . The above process takes that out of play .

The ultimate goal is always to get the member off of the freebie list and onto the buyers list . Once a freebie list has been run through the funnel process you should really think about deleting it . Face it if you have tried to get the freebie seeker onto a buyers list for the last 9 months, to no avail, there is a problem.

> The freebie seeker is not going to buy from you .

> Your sales procedure sucks

> One that a lot of people overlook . The list member does not have the ability to buy online .

Now if you are only running a list of a couple of thousand people deleting someone seems like a crazy thing to do . If you are having to pay an extra fee for your autoresponder ,because of someone you will never sell to, do you really think it is smart to keep paying for their education ?

To make a long post a little shorter . Single opt ins will get more people in the mouth of your sales funnel. More people in the mouth will produce more sales if your member redirecting skills and sales procedure is any good .

But that is just one list builders take on the situation :-)