I'm trying to create some valuable content for aspiring Entrepreneurs and people who feel stuck but I'm not too interested in what people people talk about in IM which is technical tricks to push people through a sales funnel and kind of leave them hanging on their own... Too many people seem to be competing at the same level and overall it just seems like a demanding job and not much of a business... so.. I thought I could try to help some people who are curious about some kinds of options to that.. but I'm not really sure where to start the conversation and who is out there that could relate..
Anyway, I have some ideas for products and presentations for video etc but am not sure which ones to focus on.. Here is the kinds of things I could put together..
1. I have an idea called bootstrap marketing or 'How to start with nothing'. I've found some great resources to allow someone who does not want to pay up front for a lot of services and software, but could put together a nice designed looking blog/website with tracking/payment option/private place to deliver content/content/presentation/video development all for free (except for a domain)
2. Something very similar to (1) but more advanced and based on Wordpress (still potentially free or low cost).. Setting up a more robust system with your own free membership plugin and more split testing options and better presentation and appearance.
The main ideas of those is to learn the skills of running a full platform with full tracking and testing, even video tracking for free.
3. Of course all this still leaves people stuck with the main problems. (Need traffic, need something to sell, need to learn to know what to write/say, How to create value). I'm not interested in explaining traffic since that's all everyone talks about.. I have some insights on the product/value creation but talking about finding offers and mastering conversion is more of the (tech job) I mentioned earlier.. I don't see leverage in it except to learn the ropes so you can start providing value in some way. How many people want to learn to package their own unique value? (It can be a bit tough for some people)
4. Break down business building concepts to take someone from a ground level conceptually to then be able to start to understand and implement the more refined ideas of super coaches like Jay Abraham and Rich Schefren. I think those guys have awesome info, but I feel that it is somehow still not accessible to the average person with a career perspective. It can take some work to see the relation from employee to the inner mindset of entrepreneurship and business building.. I know how to connect the ground level people to connect to a business thinking person.. but who really wants this kind of thing?
5. Explaining the concepts of joint ventures from the ground up. I spend a few years breaking down these ideas for myself so I could more casually connect the dots. I know how hard it has been for me going from employee mindset to an entrepreneur mindset, and I have taken massive notes and created lists of ideas to remind myself how I got from one point to the other.
Being more of a researcher and 'engineer of marketing' I haven't evolved quick enough to find my following yet. Putting all these ideas together now is a part of my entrance into the market, but all I want right now is some feedback, ideas or comments.
I think probably a majority of people here are just looking for the minimal way to connect A to B to squeeze some money out of a mechanical approach to 'marketing'.. so I understand if all this does not click for anyone.
I went through all that too and realized I couldn't really do it, since it's a bit of an illusion and if you aren't using a good strategy, you are somewhat locking yourself into a tactical, mechanical 'job'. And your relationship with money is kind of blinding you to the fact that just because you can do it yourself, it's a business.. well it's not really a business if you can't think your way out of a change in the industry.. if you are too reliant on 'systems staying the same' then you can quickly be made irrelevant. Is it worth the quick bucks to stay in that situation? I know the love of tech and systems.. I've been a tech person all my life.. but I do see more excitement in strategically directing something larger and with massive leverage. Even with a little bit of that kind of insight, you could modify slightly what you're doing so you don't have to be locked into to the "need traffic/need offers/need conversions" hamster wheel.
I hope some of this is helpful to someone.. Looking forward to some useful advice or feedback!