I'm a freelance writer. I've been doing pretty well finding clients through forums and referrals. I'm pretty busy with assignments four or five days out of the week, but I still have some slow time I'd like to fill.
I've taken the advice of some fellow freelancers and started e-mailing (cold-calling might be the next step) businesses--some local, some not--in an effort to bring in new business. I started doing this a couple weeks ago. Four of these e-mails were returned with questions about my services, but none of them have led to work as of yet.
The e-mails I've gotten back are all similar. None of them have ever worked with freelancers before. Any company and product literature that they have has been done in-house. But each one of these repliers were obviously very intrigued and asked me all sorts of follow-up questions. So now I'm in the position of trying to persuade them to hire me.
My question to you guys is, how do I--a writer that has experience primarily writing 400-500 word articles for Internet marketing folks--convince a business owner that I would be the ideal person to write things for them such as brochures, website content, marketing materials, etc.? In other words, what is it they want to hear?
As far as niches go, I've written a lot of personal finance stuff, so a lot of these e-mails (a little over half) were sent to companies in that field, but several of them were sent to businesses that I'm less savvy with.
If anyone has any advice on winning over e-mail prospects, or if you have any other suggestions for finding extra writing work (I'm sort of 'anti-content mills', so save your breath if you were going to suggest that.), please let me know. Thanks so much!