I am a teacher and I'm starting a blog/website about teaching English online in Spain. I'd like to provide readers with as much free content as possible, but I want to monetize my efforts at the same time. The idea is to create a niche site and over time create different products I could sell, but I need your help as I don't know how to organize the content so that I always keep something up my sleeve in terms of back-end products.
I want to provide courses for different levels, I've set up my podcasts with a proper microphone and I'm providing grammar, lexicon, exercises, etc. I also wrote a guide on how to properly study English as a second language. But my fear is...if I provide them with a lot of high quality content, how am I going to sell any back-end product later? Having grammar explained plus podcasts and exercises for downloading is already very good. And the thing is, I first need to build authority with free/hquality content plus seo and indexation so I can sell anything later, so I can't just make the site live with paid options from scratch. Also, I'm not very keen on metered content or paid suscription sites.
My ideas for back-end content so far:
- my language guide on how to learn, properly designed and expanded, as an e-book/pdf.
- all the content from the blog in PDF and designed material with additional didactic videos and audioguides.
- full programs with pdfs, videos, audio and a guide for official exams and certificates.
- maybe an app for studying and listening to my podcasts on the phone, but I don't know how much this could be.