No new subscribers are opening welcome email

38 replies
I don't get it. I've got about 100 subs in the weight loss niche, and they aren't even opening the welcome email. My hypertracker links are showing no clicks, and get response is showing no opens. Wtf? Anyone ever experienced this??
#email #opening #subscribers
  • Profile picture of the author Mark Tandan
    First thing I'd do is be in touch with GetResponse and make sure these emails are getting to inboxes and not spam filters (but they are known for getting quality delivery rates).
    Next thing I'd do would be to have a real close look at your subject line - better yet have someone else have a real good look and give you objective feedback.

    Depending on time of day, general mood, and how many of these emails a person receives, they may just sit in the inbox for quite some time before being opened. It is the day after Superbowl, and a lot of folks may be laying kind of low!
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    • Profile picture of the author jenrlo
      That is strange as those 100 subs have already gone to the trouble to subscribe.
      I'm presuming the subscribers are genuine, they haven't already unsubscribed, although with 100 that would seem unlikely.

      Agree with previous response about taking at look at the subject line as obviously that is the first point of contact with the subs.

      Is all working properly through the auto responder?

      Look at when the subs subscribed. Is there anything odd about that, eg all at a similar time, date? etc
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  • Profile picture of the author KyleMallory
    Are you offering a free download and giving them the download on the thank you page? A good way to force them to open that email is to give them the download in the email, just make it clear on the thank you page/opt-in page that they'll need to check their email to see their freebie.

    Other things you can do is tell them in the freebie what you're teaching them in the emails and that should help persuade them to open it up. Are they opening the other emails in the sequence?

    On the technical side, just what Mark suggested. Hopefully your autoresponder shows the spam score for your emails.
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  • Profile picture of the author steved333
    Yeah, there's nothing particularly weird about when they're signing up. The signups correspond well with my solo ad clicks. I'm using an affiliate product as the Thank You page... Aw, crud. I just looked at my squeeze page and realized that it said "Enter your email for instant access" instead of "to have it delivered to your inbox". Instead of instant access, they got an affiliate page. Maybe that ticked them off... I just fixed it. Maybe that'll help.

    Still, 0 out of 100? That seems odd. I'm signed up and get all of my emails, so it doesn't seem to be a technical issue. My welcome email subject line is just "Welcome to 'Weight Loss Secrets Revealed'", which matches my squeeze page.

    Although, Mark, you make an interesting point. Most of the signups came in the last 48 hours, but they did all sign up through an email solo ad. :-/
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    • Profile picture of the author fmolina2010
      One thing that we could also look into is where you bought your solo ad. Previous feedback of the seller, etc.. If this part is good, then there's definitely something wrong with getresponse. You may want to try sending another broadcast message again and see how they respond.
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  • Profile picture of the author Rappostion
    If after a week, the emails still show as "Unopened", it is possible that
    the emails did not land on your subscribers' inbox. Try subscribing with
    a new fresh email and see where the email goes.
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  • Profile picture of the author eklipz316
    It might be a good idea to signup with another email of your own to double check the email message is in fact reaching your new subscribers.

    Also, are you just starting this list or was it working before and now it isn't?
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  • Profile picture of the author steved333
    This is a new list. I did sign up with a different email and had a friend do the same. It was written in html, and it went straight to spam. So I did it again in plain text, and it hit the inbox. I noticed that in GR's html, if you copy in a message in wysiwyg, then when you look at the code generated, it's insanely complex. As in the same style code for every single line of text and the &nsb (or whatever it is) between every single word. I wonder if all that code is triggering something and getting it sent to spam instead of the inbox. I resent the welcome mail to the list as plain text and did get some clicks on the dl link (I used hypertracker), so my guess is that I need to use plain text until I can get their html figured out. I've never seen so much code generated for a simple message before.

    Btw, thank you everybody for your input. I haven't done this in years, but I knew something seemed off...
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  • Profile picture of the author KyleMallory
    Are you copying plain text into their html editor or copying html code into their editor? It may be that their conversion system adds all that junk so try using your own html editor (like Kompozer, it's free) and copying the html code instead if that isn't what you did
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    • Profile picture of the author steved333
      Kyle, I was thinking the exact same thing.

      And yeah, I think I'll just keep testing new subject lines. Maybe use only plain text for the ones that use "weight loss" in the subject since that's what my list is for - and it's such a spam-sensitive word. :-/

      Makes it hard. Oh, well. I'll just keep testing! The list is only a week old, so no worries... yet.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by steved333 View Post

        Kyle, I was thinking the exact same thing.

        And yeah, I think I'll just keep testing new subject lines. Maybe use only plain text for the ones that use "weight loss" in the subject since that's what my list is for - and it's such a spam-sensitive word. :-/

        Makes it hard. Oh, well. I'll just keep testing! The list is only a week old, so no worries... yet.
        Sending html-only emails, especially weirdly formatted ones, is a spammer footprint that will land you in the junk folder every time.

        Either stick to text only or send both html and plain text. GR should give you the means to do so.

        Maybe Jim will be along to clarify, but putting formatted text or html code into some form boxes will attempt to wrap the code in code, resulting in the mess you saw. Have you tried pasting your plain text into the html box and formatting it there? Send yourself a test mail and see what happens.
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        • Profile picture of the author MickK
          Originally Posted by JohnMcCabe View Post

          Sending html-only emails, especially weirdly formatted ones, is a spammer footprint that will land you in the junk folder every time.

          Either stick to text only or send both html and plain text. GR should give you the means to do so.

          Maybe Jim will be along to clarify, but putting formatted text or html code into some form boxes will attempt to wrap the code in code, resulting in the mess you saw. Have you tried pasting your plain text into the html box and formatting it there? Send yourself a test mail and see what happens.
          Jim is no longer with GetResponse. I've asked my delivery team to look into this. (I joined your mailing list to get your account details).

          OP - Did you ever contact GetResponse customer support? Can you PM me with the details of the email that was causing the issues?



          We did switch to a responsive code for email, so that it gets properly formatted for both desktop and mobile email clients. I'm wondering if perhaps that is the strange HTML code you are seeing? If you started with a responsive design, and then modified the HTML that may have caused your issues (Wild A** Guess).

          I would have jumped on the thread earlier, but when it was originally posted I didn't think there was anything I could add.

          I'll post back once my delivery team has gotten back to me.

          Cheers,

          Mick
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          Phone: +1 585.286.1819 | Email: mick.kitor(at)erevshare.com | Skype mick.kitor

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  • Profile picture of the author carlamae
    Change your titles and try again...they need to see compelling content, it has to be different than the rest. Good luck.
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  • Profile picture of the author Rory Singh
    Always test every thing that you create. We all make mistakes. Not a big deal
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  • Profile picture of the author gcbmark20
    Hi,

    Try opting in yourself and see what happens.

    Where does the welcome email land?

    Always test your funnel before spending any money on advertising.

    Hope this helps
    Gavin
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  • Profile picture of the author KyleMallory
    As far as formatting goes, if you write the email in your own html editor, you can select only the necessary formatting code and there should be no extra. If there is more code than necessary in your email then the autoresponder would be modifying it. Copying the html yourself will give complete control and using html shouldn't increase your spam rating if you keep it clean.

    Do the others' suggestions of joining your own list to test it.
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  • Profile picture of the author writeaway
    Stick to plain text. Also, EDUCATE your list members regarding what to expect and HOW THEY ARE SUPPOSED TO ACT. I know it's hard to believe, but too many marketers neglect to call the reader to action.
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  • Profile picture of the author Stuart Walker
    It could be any number of things but asking them to sign up for immediate access then directing them (automatically?) to an affiliate page that doesn't explain what they should do next or where their "instant" download is could likely be an issue.

    I've signed up to enough lists to know that the freebie is likely in an email being sent to me but not everyone will however redirecting me direct to an affiliate offer instead of a thank you page with more information would definitely annoy me.

    Coupled with the email maybe landing in spam due to spammy content or hidden code from copy and pasting could be an issue.

    Make sure the headline of the welcome email is decent too. Too many people assume that everyone will definitely open the email no matter what but it's not true.

    I like "Welcome to SITE NAME...So Now What?"

    If you leave out the "so now what" people just think "oh yeah a welcome email saying hi I won't bother to open that" but the question on the end gets them clicking to find out what's next.

    I'm sure it can be improved.

    Would love to hear what others use.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Stuart Walker View Post

      I like "Welcome to SITE NAME...So Now What?"

      If you leave out the "so now what" people just think "oh yeah a welcome email saying hi I won't bother to open that" but the question on the end gets them clicking to find out what's next.

      I'm sure it can be improved.

      Would love to hear what others use.
      I like the 'so now what' idea.

      I also like "...here's some info you need to get started."

      "Welcome! Save this handy SITE NAME info..."
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      • Profile picture of the author Stuart Walker
        Originally Posted by JohnMcCabe View Post

        I like the 'so now what' idea.

        I also like "...here's some info you need to get started."

        "Welcome! Save this handy SITE NAME info..."
        I'll test out those against the So Now What and see what fairs best.

        I don't usually give away freebies for signing up so people don't have to open the welcome email to get it so really need to work to make sure they want to check out what's inside and not just think of it as a 'Welcome to SITE' email with nothing of importance in it.
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  • Profile picture of the author Chris Lengley
    Originally Posted by steved333 View Post

    I don't get it. I've got about 100 subs in the weight loss niche, and they aren't even opening the welcome email. My hypertracker links are showing no clicks, and get response is showing no opens. Wtf? Anyone ever experienced this??
    I think I'm experiencing this right now. I have no problem with the first email, but no one is opening the 2nd and 3rd email.

    And, I think something is seriously wrong with getresponse. Because, I've opened my own email, but it's still not coming in the statistics. Open rate of 2nd and 3rd email is grand "ZERO".

    And, all emails are landing in the inbox. No problem in that. But, something is wrong with statistics.

    I use aweber, but this is the first time I started using getresponse with my new list. And, got this problem too.
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  • Profile picture of the author talfighel
    Try to sign up yourself to your newsletter and make sure that your subscribers are getting your emails.

    I think maybe they are added but emails are not being sent out.

    On your thank you page, you can tell them to check their email for what ever they signed up to. This should have more people open up the first email.
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  • Profile picture of the author gluckspilz
    LOL. I like the thank you page Steve. Good luck with all this and keep us posted
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    • Profile picture of the author savidge4
      A tool to create Html e-mails. If you do some searching you can find an old Microsoft Program that is no longer sold. It is Front Page Express. It is a bottom of the barrel no frills wysiwyg. It creates real clean code, that I have never had a problem sending.

      I have personally in the last 8 months switched to PDF only newsletters. Makes em nice to format, they look nice. and my lists seem to like them. Easy to track too. There is even a couple of months where the file was d-loaded more than were sent out, which is always a good thing!
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  • Profile picture of the author eonjohn
    If there's anything I learned about sending emails...

    1. Plain texts converts better
    2. Always test your own funnel before you send traffic into it.
    3. avoid spam words on your subject and use it sparingly on your content.

    I wrote an article about this and maybe this can help: Email Delivery Solutions - Ensuring Email Marketing Deliverability



    don't worry it's not my niche website.
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    Getting burned from WSOs after WSOs? Why not try this one instead. Click Here

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  • Profile picture of the author steved333
    Thanks, gluckspilz! I hope it makes a difference...

    I only use html so I can track opens. I don't format in any special kind of way, so they're still just plain text. I had tested on my own gmail account, but I think that since it was my own name, it went to my inbox. I had to get a friend to sign up, and his gmail sent all of them straight to spam. I figured out how to set it up properly in gr (and I fill in the plain text option, as well). No issues since. Got a new squeeze page, too. First test goes out to night for 100 clicks...

    We'll see!
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  • Profile picture of the author laracoates28
    Subject line matter. Make sure you have written an attractive Subject line.
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  • Profile picture of the author AlbertBarkley1
    Check out your server IP addresses to confirm that your service and mail IP is not blocked by other email servers. If this so then your subscribers would be receiving emails in their spam or junk folder. In this case, ask your hosting provider or email servers or your will need to make a pop up to tell the subscribers to check their spam/junk folder to read out your email.
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  • Profile picture of the author Samuel Adams
    Assuming your emails are actually going to the inbox, it could be a problem with the headline.
    You could try tweaking your headline to make it seem urgent to open the email. Instead of just offering a welcome email, say, 'The one thing you must stop eating now to lose weight by Saturday!'
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  • Profile picture of the author steved333
    Okay, so test 1 done. 115 clicks, 33 opt-ins, 8 welcome email opens, and 8 report downloads. I would call that an improvement!
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  • Profile picture of the author OptimizationLab
    With all the recent updates of spam filters and how promotional emails are being handled by for example Google (ends up in a separate section now and not in the inbox) it is more important than ever to constantly test any emails you are sending out. Would recommend having 10+ test accounts with various providers and use a number of different spam filters. Always send new emails to your test accounts before sending it to your list.
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    • Profile picture of the author inboxtrail
      Do you use your own server to send emails or a third party like Aweber/Getresponse ?

      They usually have a good relationship with ESPs but the only surefire way to make sure your emails get into your customers inbox is to use a inbox deliverability service. The way it works is they will give you a list of seed emails to send you r email as a test bed and it verifies that the email is in the inbox or spam folder and give you a percentage success rate.
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      Are your emails getting into your customers inbox?
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  • Profile picture of the author AzizA1
    That's unheard of! 100 subscribers & not one has opened your welcome email...

    I would look at

    1. Are your emails getting delivered to inbox or the spam folder..

    2. What's you subject heading? If it's something that sounds 'spammy', it may explain why (though even then, i would expect a couple of opens...)

    Az
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    If you have a minute or 2 to spare, stop by the my Blog for some free tips :-)

    ==> 7 Days to $1000 Blog
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    • Profile picture of the author Rhadoo7
      That video is really nice...what better way to build a relationship with the subscriber than to let him see the real you?

      Anyway, you should keep improving...personally I get the biggest open rate on my welcome email (about 50%).
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  • Profile picture of the author JohnMcCabe
    Anybody have a guess how many more people are going to reply to the OP without reading any further (like the post by Steve that his last test had significantly different results)?

    :rolleyes:
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  • Profile picture of the author Randall Magwood
    Depends on your delivery. What's your process of getting them to open up your first email? But.... hopefully you're leading them to an OTO... at least get some money out of the process. Dont stop getting leads though. People will open up your emails. Keep your eyes on the profits - not the little stats that only frustrate you.
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