by Evan H
16 replies
I started building a list of 65 subscribers in the weight loss/fitness niche...I am sending free content as well as affiliate pitches here and there...I still have NOT made a sale yet (I know my list is extremely small)....My question is...

Is it too early to switch up my follow-up sequence, to test different strategies?

Should I wait until my list is much bigger to make adjustments?

I have been getting a good amount emails from my small list of subscribers raving how much my newsletter is helping them, I just can't seem to close a sale!

Thanks,

Evan

PS: These 65 subscribers are very responsive, and many are clicking through to my offers....Just not purchasing them!
#early
  • Profile picture of the author DWaters
    From what you say it seems like you are off to a good start. Keep building your list, using what ever methods you have used so far, and maybe add some other methods as well. Keep building good communication with your list and the sales will happen. You are correct that 65 is smaill. It is sort of a numbers game.
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  • Profile picture of the author Mark Tandan
    I wouldn't tweak too much at this stage, until your list grows a bit.
    It's great feedback from your subscribers that your newsletter is as helpful as it is. But if all they're in it for is the free content sales will continue to be a challenge.

    Perhaps have someone look at the copy of your emails in which you pitch an affiliate product. I'd suggest some sort of text that describes the urgency of the offering, how its literally changed the life of people, etc. Entice them a bit more perhaps?
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    • Profile picture of the author Steve B
      The first two questions to ask when you're not making sales are:
      1. How well is the offer matched to the subscribers? Your subscribers should be a group of people with a common interest and a genuine desire (need/want) in the niche. In other words, are they highly targeted? If that's the case, then you should check to make sure your offer is exactly what they're looking for.
      2. How compelling is your offer? If what you're trying to sell lacks great value, is out-dated, can be found multiple places, has no urgency of purchase, or is questionable in any way, it's going to be a tough sell. If your sales copy and call to action is boring, confusing, not specific, or not benefit-driven then your sales will lag.
      Check these two criteria to see just how targeted, "hot," and enticing your sales pitch is and how you might make it better. Of course, there could be other problems, but this is where I would start if I were you.

      The very best to you,

      Steve
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  • Profile picture of the author Superstar88
    A small list which is very responsive is BETTER than having a big list with only a few responsive subscribers.

    You may try recommending some products that you think are interesting for them. But before recommending products such as affiliate products, make sure the product you are promoting have good reviews so that your list won't get turned off. Also, try not to make your email as if you are selling an item. Better make them feel that its an advice or a highly recommended product with 5 star reviews and you just want to share that info to them.
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  • Profile picture of the author Evan H
    Awesome advice everyone…I agree with you all and that is the approach I was going to take…I just like to hear from warriors who are more "experienced" than I am for some ideas…I will keep building my list, offer good value and maybe test some different approaches in my sales pitches!
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  • Profile picture of the author DiggitySEO
    I expect 1-5% conversion on a hot list. If I don't get that, then its either my sales copy or the product that stinks. I'd wait until you have about 200 people for a decent test base.
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  • Profile picture of the author talfighel
    Evan,

    I think that you should continue to do what you are doing now and make sure that you have new leads coming in every single day.

    Not only that, but be persistent in sending good content to them with affiliate links.
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    • Profile picture of the author 4DayWeekend
      Yes, it is very early to tell.

      Even with a 50% open rate, you're only going to get just over 30 people. Then if a few fail to click through, we're talking only 20 clicks.

      You have to keep mailing, promoting different price points and products to get to know what the people on your list respond too.

      Maybe the products you're promoting right now are things that they've already seen, bought or can't afford. Keep testing and tweaking.

      Most importantly, keep growing your list.
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    • Profile picture of the author Evan H
      Originally Posted by talfighel View Post

      Evan,

      I think that you should continue to do what you are doing now and make sure that you have new leads coming in every single day.

      Not only that, but be persistent in sending good content to them with affiliate links.

      As of right now I am on a pretty tight budget but get anywhere from 3-10 new leads everyday (which I know is very little)...but I am working my way up and am testing different ways to sell affiliate products in my follow-up sequence...

      My traffic right now is coming in mostly free from YouTube and my blog...Once I have more funds I will be using paid traffic to really ramp things up!
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  • Profile picture of the author Steve Waller
    It takes a little while to build up a level of trust between you and your subscribers. The more great content you send them the more you will be likely to close them on an affiliate product.

    Don't get too aggressive with affiliate promotion yet because you'll probably do more harm than good. Just keep going with the regular messages and you'll get there in the end.
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  • Profile picture of the author ChrisBa
    Originally Posted by Evan H View Post

    I started building a list of 65 subscribers in the weight loss/fitness niche...I am sending free content as well as affiliate pitches here and there...I still have NOT made a sale yet (I know my list is extremely small)....My question is...

    Is it too early to switch up my follow-up sequence, to test different strategies?

    Should I wait until my list is much bigger to make adjustments?

    I have been getting a good amount emails from my small list of subscribers raving how much my newsletter is helping them, I just can't seem to close a sale!

    Thanks,

    Evan

    PS: These 65 subscribers are very responsive, and many are clicking through to my offers....Just not purchasing them!
    IMO 65 is way too low to make any judgements, keep going until you have a few hundred before even thinking about looking at the data (IMO)
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  • Profile picture of the author nicholasb
    One of the biggest mistakes people make when list building is giving away too much free information. If you feed them for free, there's no need to pay for a meal.

    Maybe you are giving away too much free stuff. I just started a new list that only has 86 people on it and it generated 6 sales.

    Don't teach, tease
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  • Profile picture of the author AzizA1
    I would say 65 subscribers is far too early to be chopping & changing at this stage..

    On average, a person with a list can expect 2-4% CTR, so the bigger your list, the higher the probability you'll hit a sale or two.

    Focus on building your list before testing different strategies.

    Az
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  • Profile picture of the author Randall Magwood
    65 leads is almost equivalent to 0 leads. But of course... you can get sales from this very small amount of people. Keep getting leads and keep marketing.... it is FAR too early to tell.
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  • Profile picture of the author eklipz316
    Keep building your list and sending them similar content. It sounds like the leads you have are very responsive and it's only a matter of time before you start getting sales. 65 people is a very small list and it will have to get much bigger before you're getting sales with each and every email you send out. Sounds like you're off to a great start though, keep it up.
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  • Profile picture of the author Evan H
    Thanks everyone for the sound advice…This has really helped put things into perspective…I will keep building my list and really "hone" in on what is working and what isn't working…I will keep you posted on any progress or further questions!

    Evan
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