Marketing Advice For My Weight Loss product

by bgb09
22 replies
Hello,

I am wondering if anyone has any advice on how to market a weight loss meal planning site i own. It's a subscription service that offers meal planning including a weight loss meal plan. It's a solid product, and is at a stage i can now marketing it.

As a successful marketer, what would you do? How would you go about it to get meaningful results/sales?

Thanks and appreciate any advice.

Brent
#advice #loss #marketing #product #weight
  • Profile picture of the author talfighel
    Brent,

    You can do Facebook marketing, Pay per click, articles, videos on YouTube, Forum marketing.

    You can also create your own affiliate program, if this is your own product, and then recruit every customer to become your affiliate in the back office.
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    • Profile picture of the author bgb09
      Thanks Talfighel,

      Great ideas. Thanks for the input!

      I like the idea of affiliate marketing, but not sure where to start with that. Not sure if it's best to join and network, or use our own software/tracking. If so which network do you think is worth joining?

      Thanks,
      Brent
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      • Profile picture of the author talfighel
        Originally Posted by bgb09 View Post

        Thanks Talfighel,

        Great ideas. Thanks for the input!

        I like the idea of affiliate marketing, but not sure where to start with that. Not sure if it's best to join and network, or use our own software/tracking. If so which network do you think is worth joining?

        Thanks,
        Brent
        If you can get other people (affiliates) to promote for you, you would not have to get new sales yourself.

        Once you have a good amount of top affiliates who are getting you new sales everyday, your income will just grow and grow without you doing anymore advertising.
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        • Profile picture of the author bgb09
          Thanks again Talfighel,

          Yes that's ideally what i'd like to do. I'd prefer to have affiliates promoting.

          I know people have suggested affiliate networks, and assume i can list on those site (just about to have a look into that now), and other affiliates can promote. I assume that's the process, but wonder if there is a more direct approach i can take? i.e. To find good affiliates and get them to promote it.

          So far a lot of the affiliates i see are quite spammy offers, and/or low quality products. I'd like to be associated with higher quality, legit products that are inline with what we do. Fitness, health or similar industries are a good fit. Having other weight loss sites cross promote probably wont make much sense, since they would be direct competition. So i am struggling where to start with that now, but will keep searching for potential affiliates.

          Thanks for your help!
          Brent
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          • Brent,

            Regarding an affiliate acquisition offer -- One advantageous selling proposition that you can integrate into your offer to entice affiliates is recurring renewal commissions (similar to software companies offering recurring renewal commissions for their monthly / annual software license products), since your produc is a membership subscription...

            *** If you look at the affiliate acquisition offers of other product developers in your niche, I don't think you'll find a lot with recurring renewal commissions. Keep in mind to highlight this benefit when promoting your affiliate acquisition offer...

            Regarding affiliate acquisition offer placement -- You can go to the online places where affiliates hang out, and become a helpful participant or a trusted advertiser or a renowned content publication partner or a combination of these things in those online places...

            Regarding another test campaign that you can try out -- You can integrate a Q&A portal into your website (for viewers) and live chat support into your sales page (for prospect customers) and affiliate sign-up page (for prospect affiliates)...

            *** You can then advertise your Q&A portal as free niche support in the online places where your target customers hang out, so you can get traffic and simultaneously generate content for your website that your target customers are actually interested in...

            *** And, by providing live chat assistance to prospect customers and prospect affiliates who are already in your sales page and affiliate sign-up page, this may improve your conversion rates and also provide you with useful insights for improving your offers, site content and so on...

            These aren't ideas that I just read in some of the threads here -- These are things that we've formulated, tested and are currently running for our clients since 2005, though we don't specialize in niches that are relevant to yours, so you should keep this in mind when deciding on whether to test these things or not...
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            • Profile picture of the author bgb09
              Thank you very much once again Marx!

              Yes that makes sense, we can certainly promote are recurring commission to differential ourselves. The other ideas too could help if we implemented them. Thanks!

              You mentioned "online places where affiliates hang out". Is there a site/place you would suggest to start when looking for affiliates in our niche?

              Again, i appreciate how thoughtful your responses are. I assume you work more in the IM niches, but it's no doubt many of your points apply to any niche including weight loss.

              Thanks and all the best,
              Brent
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              • Profile picture of the author garry6767
                I suggest that you do the following.

                1- Buy some facebook targeted ads and use other web sites in your space and target them.

                2 - Use Google Adwords and target long-tail keywords. Long-tail keywords are when you do not go after keywords like: "Weight Loss" but you go after words like: "Weight Loss Vitamins for The Elderly" It is more targeted and people that come to your site will convert.

                3 - Start an affiliate program. You can use a software like OSI Affiliate Software, I used this software and now I have 60 affiliates that help to promote my product and I got some of my customers to become affiliate users.

                4 - Start an autoresponder series. To set this up I used Infusionsoft, but there are other products that are cheapers like Aweber and Mailchimp

                5. Optimize your site to get more organic traffic. I use RavenTools to help me to optimize my site.

                6. Start a blog and use Wordpress.

                I hope this helps.
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                • Profile picture of the author bgb09
                  Thanks garry6767. I will consider all the things you have mentioned.

                  I've tried PPC on Google and Facebook before with our other products, but went about it wrong as i drove customers to our general site pages that are more informational than sales oriented.

                  From what i am reading lately, a smarter approach is to drive PPC traffic (or other traffic for that matter) to a free opt-in page that give customers a free offer, and queues them into an autoresponder list, that grows your list and you build a relationship with, provide helpful content to and occasionally present with usual offers, which grow your sales, or promote other affiliate offers.

                  Driving PPC to a sales page in my past experience (not in the weight loss niche) was a loosing battle, and building a list and working from there would have been a perhaps a better approach.

                  Thanks again for all the help,
                  Brent
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              • You're welcome, Brent. Always glad to help...

                Originally Posted by bgb09 View Post

                You mentioned "online places where affiliates hang out". Is there a site/place you would suggest to start when looking for affiliates in our niche?
                Aside from looking closer into the advertising / promotional options (such as featured affiliate listing options and so on) that may be provided by some affiliate networks -- You can participate or become a trusted advertiser or become a valued publication partner or a combination of any of these things in affiliate marketing / MMO (Make Money Online) / IM (Internet Marketing) / SEO\SEM\social media Marketing Web forums (like here in the Warrior Forum), niche blog networks or in niche offline publications...

                For your affiliate acquisition campaign (since you can also test a similar method for implementing mailing list building and main offer advertising campaigns) -- You can also find Facebook groups and pages of popular relevant niche product developers, content publishers and equipment manufacturers that have affiliate programs (aside from Facebook groups that are relevant to affiliate marketing / MMO / SEO\SEM\social media marketing and so on)...

                Since some members or fans of those Facebook groups and pages could most likely be affiliates (or could possibly be interested in becoming affiliates) -- You could get the UIDs (user IDs) of those members and use those UIDs to create a custom audience in Facebook Power Editor, so as to target this custom audience in your test Facebook PPC / PPM right-column, news feed and sponsored story ad campaigns...

                Originally Posted by bgb09 View Post

                I assume you work more in the IM niches, but it's no doubt many of your points apply to any niche including weight loss.
                No, we don't specialize in IM / MMO niches -- The industry where we specialize in is shown by my sig below...
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    • Profile picture of the author Samuel Adams
      Originally Posted by talfighel View Post

      Brent,

      You can do Facebook marketing, Pay per click, articles, videos on YouTube, Forum marketing.

      You can also create your own affiliate program, if this is your own product, and then recruit every customer to become your affiliate in the back office.
      Your satisfied customers will be your best advertising. These people will gladly publish testimonials (video and written) which you can use on your site and will spread the word. most will only be too happy to brag to friends about their weight loss success and that's when your name/site will come up in conversation.

      There are some good affiliate programs to join where you can publish your site to attract affiliates, or use the plug in for Wordpress.

      WordPress › Affiliates « WordPress Plugins
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      Would you like to learn how I make $2000/month from a super easy listbuilding system?

      Click here to get my listbuilding report for FREE!

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  • Profile picture of the author Mark Tandan
    Your service sounds like it would lend itself really well to an email marketing campaign, specifically one structured as a 5 day mini course. You could get people to opt-in on your site then have them receive an email sequence, with each message giving them 1 tidbit of useful information and perhaps a recipe link.
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    • Profile picture of the author bgb09
      Thank you Mark!

      Great idea also. I used to have a free opt in for an free ebook, but we didn't really push the email marketing enough so i think the mini-course could work and provide more contact with the email subscribers, and more chance to upsell.

      Brent
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  • Profile picture of the author Mark Tandan
    Hey no worries Brent. More contact with your subscribers is key, especially with your product and service. Because it's not like your list is buying 1 item, rather a service over a period of time. So the more contact and engagement you build up, the better for you and your subscribers.
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    • Profile picture of the author bgb09
      Makes sense. Thanks Mark! Probably time to think about adding a free opt-in again and getting new traffic to it.

      I have a good size list of email users from the past (i.e. from the other meal plans we offered in the past), but not sure what to do with that also. I would think market to them also, and perhaps point them to a new free opt-in for the weight loss plan.

      You gave me some ideas Thanks.

      Brent
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  • Brent,

    Here are the things that I'd most likely do, step by step:

    Prepare my main offer, sales page, mailing list subscription offer and copy and site content. That'd be an enticing introductory video to my site, mailing list subscription offer and main offer, some epic niche authority articles and friendly blog posts with some videos and images to improve overall content presentation, a compelling sales page for my main offer, an equally compelling copy for my mailing list subscription offer and follow-up email updates that provide a weekly recap of my site's most recent articles, videos and blog posts with brief enticing descriptions and links that point to each article, video and blog post.

    *** My mailing list subscription offer would probably be a brief niche guide in PDF and a 10-day trial subscription...

    Prepare my offsite marketing resource pages. That'd be a Youtube account and channel where I'd upload my introductory video and other videos, a Facebook account and page where I'd embed my introductory video and compelling mailing list subscription copy as a pinned to top post, integrate my introductory video, mailing list copy and opt-in box and set it as the landing page for first time viewers of my Facebook page, embed and share my site's articles, videos and blog posts, a Twitter account where I can share my site content and a LinkedIn account where I can network with niche business owners and professionals.

    Prepare my advertising and marketing budget for a 1 to 3-month test campaign. That'd be for Facebook PPC/PPM right-column, news feed and boost pinned to top post via a custom audience created using the UIDs (user IDs) of members of active niche-related and lateral niche-relevant Facebook groups, and private PPC/PPM and banner ad space rentals in high traffic, niche-related and lateral niche-relevant blogs and community sites, such as Web forums with large active membership bases. I'd perhaps look into how for example Plenty of Fish and their PPC advertising platform could possibly benefit my campaigns, since the dating niche is a laterally relevant niche to health, fitness and beauty. As for offline test campaigns, I'd look into advertorial placements, ad placements and PR publications in some of the top selling niche magazines in my local and international target areas...

    *** I'd also most likely hire one to two writers with specialized knowledge and expertise in my niche to participate in a select number of niche-related Web forums and blog networks, in order to effectively position my brand, site, links and offers across my target networks and funnel relevant traffic from those networks to my site, offers and offsite resource pages...

    That's it. Hope this helps you generate ideas to customize a resource-effective campaign plan for your business...
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    • Profile picture of the author bgb09
      Thank you very much Marx! I appreciate how detailed and thoughtful your response was and you make many many excellent points I will consider carefully.

      I'm debating how to go about it, and leaning towards a free incentive driven opt-in to build a targeted weight loss list, and then direct them to an offer. This way at least i build a list in the process, even if they don't buy. I think a lot of your points could work with that approach too.

      Thanks again and very helpful info!
      Brent
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  • Profile picture of the author actionplanbiz
    put it on a affiliate platform. jvzoo, clicksure, or clickbank.
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  • Profile picture of the author bgb09
    Thank you actionplanbiz! I will look into those and makes sense... I like the idea of affiliate marketing and would love to share profits with anyone that can bring in sales.

    I think i need my marketing / sales page/funel setup before i post on those site right? Or can i get help there setting that up?

    I will find out for sure after i sign up i guess

    Thanks again,
    Brent
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  • Profile picture of the author actionplanbiz
    the main thing is conversions & commissions. a lot of people will promote if the sales page is good and got real convincing of proof (testimonials, case studies). commissions on upsells and downsells are always good.
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    • Profile picture of the author bgb09
      Thanks actionplanbiz,

      Good advice also. I think that is key to have the offer convert and provide good incentive for others to promote it. Testimonials / case studies is something i used to have on the site, so i could dig those up.

      Brent
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  • Profile picture of the author jbsmith
    Think you tapped into the answer yourself when you mentioned your past effort with PPC - what I would do is to target specific sections and content with very focused keyword (you can do this with SEO or paid adverts - both will work).

    So for instance, for those people walking to "get rid of belly fat" - you write a blog post, article or youtube video that then drives traffic back to a section or particular page on your site that talks about a plan to help get rid of belly fat...this could be a landing page or actual content that is partially hidden or even a sample that then promotes the remainder of your site from the sample content.

    Until you further sub-niche the weight loss niche into specific categories, it will be tough to generate significant traffic and even tougher to have that traffic convert (as it will be too general with just general weight loss info)

    Jeff
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  • Profile picture of the author Randall Magwood
    Play customer. Buy Weight Watchers, Jenny Craig, and Nutrisystem products and see how they market their meal weight loss products.
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