Marketing Advice For My Weight Loss product

Brent,

You can do Facebook marketing, Pay per click, articles, videos on YouTube, Forum marketing.

You can also create your own affiliate program, if this is your own product, and then recruit every customer to become your affiliate in the back office.

Your service sounds like it would lend itself really well to an email marketing campaign, specifically one structured as a 5 day mini course. You could get people to opt-in on your site then have them receive an email sequence, with each message giving them 1 tidbit of useful information and perhaps a recipe link.

Hey no worries Brent. More contact with your subscribers is key, especially with your product and service. Because it's not like your list is buying 1 item, rather a service over a period of time. So the more contact and engagement you build up, the better for you and your subscribers.

Brent,

Here are the things that I'd most likely do, step by step:

Prepare my main offer, sales page, mailing list subscription offer and copy and site content. That'd be an enticing introductory video to my site, mailing list subscription offer and main offer, some epic niche authority articles and friendly blog posts with some videos and images to improve overall content presentation, a compelling sales page for my main offer, an equally compelling copy for my mailing list subscription offer and follow-up email updates that provide a weekly recap of my site's most recent articles, videos and blog posts with brief enticing descriptions and links that point to each article, video and blog post.

*** My mailing list subscription offer would probably be a brief niche guide in PDF and a 10-day trial subscription...

Prepare my offsite marketing resource pages. That'd be a Youtube account and channel where I'd upload my introductory video and other videos, a Facebook account and page where I'd embed my introductory video and compelling mailing list subscription copy as a pinned to top post, integrate my introductory video, mailing list copy and opt-in box and set it as the landing page for first time viewers of my Facebook page, embed and share my site's articles, videos and blog posts, a Twitter account where I can share my site content and a LinkedIn account where I can network with niche business owners and professionals.

Prepare my advertising and marketing budget for a 1 to 3-month test campaign. That'd be for Facebook PPC/PPM right-column, news feed and boost pinned to top post via a custom audience created using the UIDs (user IDs) of members of active niche-related and lateral niche-relevant Facebook groups, and private PPC/PPM and banner ad space rentals in high traffic, niche-related and lateral niche-relevant blogs and community sites, such as Web forums with large active membership bases. I'd perhaps look into how for example Plenty of Fish and their PPC advertising platform could possibly benefit my campaigns, since the dating niche is a laterally relevant niche to health, fitness and beauty. As for offline test campaigns, I'd look into advertorial placements, ad placements and PR publications in some of the top selling niche magazines in my local and international target areas...

*** I'd also most likely hire one to two writers with specialized knowledge and expertise in my niche to participate in a select number of niche-related Web forums and blog networks, in order to effectively position my brand, site, links and offers across my target networks and funnel relevant traffic from those networks to my site, offers and offsite resource pages...

That's it. Hope this helps you generate ideas to customize a resource-effective campaign plan for your business...

put it on a affiliate platform. jvzoo, clicksure, or clickbank.

Thank you actionplanbiz! I will look into those and makes sense... I like the idea of affiliate marketing and would love to share profits with anyone that can bring in sales.

I think i need my marketing / sales page/funel setup before i post on those site right? Or can i get help there setting that up?

I will find out for sure after i sign up i guess

Thanks again,
Brent

the main thing is conversions & commissions. a lot of people will promote if the sales page is good and got real convincing of proof (testimonials, case studies). commissions on upsells and downsells are always good.

Think you tapped into the answer yourself when you mentioned your past effort with PPC - what I would do is to target specific sections and content with very focused keyword (you can do this with SEO or paid adverts - both will work).

So for instance, for those people walking to "get rid of belly fat" - you write a blog post, article or youtube video that then drives traffic back to a section or particular page on your site that talks about a plan to help get rid of belly fat...this could be a landing page or actual content that is partially hidden or even a sample that then promotes the remainder of your site from the sample content.

Until you further sub-niche the weight loss niche into specific categories, it will be tough to generate significant traffic and even tougher to have that traffic convert (as it will be too general with just general weight loss info)

Jeff

Play customer. Buy Weight Watchers, Jenny Craig, and Nutrisystem products and see how they market their meal weight loss products.