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Product launches? re-launching the 'exact same' product, every year? 2011, 2012, 2013 2014 ??

by Networking_now
6 replies
Lets say you have an ebook product, and you launch it as a product launch.

Have you repeated the same product, in serial yearly launches, in this below style ?

Launched March 2011 (for the first time) - generating $x sales
then, the same product,

Re-Launched March 2012 - generating $x sales
Re-Launched March 2013 - generating $x sales
Re-Launching March 2014 - generating $x sales


so the same exact product hat been launched 4 times, but once a year.

Have you done your product launches this way, (with that single product, launched every year)

How have your results been?

Do you find you get more sales each year?
#2012 #2013 #2014 #ame #launch #product #year
  • Profile picture of the author davidkings
    Isn't this what Jeff Walker does with his product launch formula course but each year adds some new stuff and puts a new number on the course.
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  • Profile picture of the author Trey Morgan
    It seems to be working for Apple.
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  • Profile picture of the author AJMontoya
    If you're going to re-launch the exact same product that was launched a year ago, you'll wind up with a lot of unhappy customers for a couple reasons..

    1. The method is a year old. It might be out dated.
    2. Your repeat customers are going to want their money back for paying for the same product twice.

    If anyone is thinking about re-launching a product, update it, add TONS of new value to it, then put it out on the market. You always want to make sure your customers are happy, because if they aren't, not only are you losing money, you're also losing your reputation.
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    • Profile picture of the author Networking_now
      Originally Posted by xismfofx22 View Post

      If you're going to re-launch the exact same product that was launched a year ago, you'll wind up with a lot of unhappy customers for a couple reasons..

      1. The method is a year old. It might be out dated.
      2. Your repeat customers are going to want their money back for paying for the same product twice..
      It wouldn't be relaunched to the buyers, who have purchased it previously, but to new non buyers, who would have been built up within that year.
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  • Profile picture of the author alancurtis
    i will be having a grand opening day with in the next few weeks on ow to do this max your sales each time what you have to do and what not to do ext still putting a lot of research into this but stay turned i will be posting a blog with the release date when it comes closer but the answer is yes this is a good option it can make you a LOT of money if you no how
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