Free Trial - Bugatti Veyron

by Scott Ames 5 replies
The Bugatti Veyron is one of the most sought after and expensive cars in the world at around $1.8 million dollars each. Still people are standing in line to get their orders.

Why do I mention that car? The recent give aways into continuity programs to me is much like saying: "Take the Veyron home, try it, if you like it, just buy the tires and gas from us"

Ok... a bit out there and over simplified, but you get the point. There is a very very very tempting give away tied to a continuity program. People just can't wait to sign up. It seems to work like magic. How can the little guy hope to compete with that?

This is more fun than a day at the circus.


PS: Dealers used to let customers take home cars overnight to "try". It worked like a charm to sell cars. Once that puppy was in the driveway it was hard to return.
#main internet marketing discussion forum #bugatti #free #trial #veyron
Avatar of Unregistered
  • Profile picture of the author JasonKing
    The model is very scalable. Anybody can implement a similar model into their own business.

    What are you competing with?

    -JasonKing
    {{ DiscussionBoard.errors[77028].message }}
    • Profile picture of the author Ouroboros
      It's called "The Puppy-Dog Close". Apparently a staple of offline marketing for decades.

      I remember studying it in a Tony Robbins type course before I ever heard of the Internet.

      Steve
      Signature

      Need a Simple Product/Service to Market to Offline Clients? Sell Them DFY Custom Videos. https://www.fiverr.com/users/gigsiteguy

      {{ DiscussionBoard.errors[77040].message }}
      • Profile picture of the author Scott Ames
        Originally Posted by Ouroboros View Post

        It's called "The Puppy-Dog Close". Apparently a staple of offline marketing for decades.

        I remember studying it in a Tony Robbins type course before I ever heard of the Internet.

        Steve
        Yes.. that's it.. I've also heard it referred to as the Pony close.
        Signature

        Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

        {{ DiscussionBoard.errors[77044].message }}
    • Profile picture of the author Scott Ames
      Originally Posted by JasonKing View Post

      The model is very scalable. Anybody can implement a similar model into their own business.

      What are you competing with?

      -JasonKing
      I would say the quality $500 to $1,000 products ( DVD packages professionally done ). While anyone can create a product and give it away, the products being given away in these high profile giveways :

      1. Have been purchased by thousands
      2. Have had a huge launch in the past
      3. Are professionally done by big name marketers
      4. Have sold for big bucks
      5. Have had people scrambling to buy in the first launch
      6. Have had people turned away
      Signature

      Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill

      {{ DiscussionBoard.errors[77041].message }}
  • Profile picture of the author pwebbiz
    Originally Posted by Scott Ames View Post

    The Bugatti Veyron is one of the most sought after and expensive cars in the world at around $1.8 million dollars each. Still people are standing in line to get their orders.

    Why do I mention that car? The recent give aways into continuity programs to me is much like saying: "Take the Veyron home, try it, if you like it, just buy the tires and gas from us"

    Ok... a bit out there and over simplified, but you get the point. There is a very very very tempting give away tied to a continuity program. People just can't wait to sign up. It seems to work like magic. How can the little guy hope to compete with that?

    This is more fun than a day at the circus.


    PS: Dealers used to let customers take home cars overnight to "try". It worked like a charm to sell cars. Once that puppy was in the driveway it was hard to return.
    Scott,

    I've seen something extremely similar when I did IT work for my High School. All tests administrered in the school were completed on bubble forms so they could be computer graded by a $2000 test scoring machine. So what Scantron and Pearson (the companies that put out the scanners) did was say - if you buy at least $xxx worth of scan forms each year from us - you can use the scanner for free.

    Another instance is some printers were out of warrenty. We signed with a company that would service the printers at their expense - if we bought toner from them (at regular, non inflated rates)

    It's truly a great way to build continutiy.

    Michael
    {{ DiscussionBoard.errors[77056].message }}
Avatar of Unregistered

Trending Topics