When I first started article marketing, I thought it was so cool how my articles ended up on Google. Yes, the traffic would come in at first but inevitably it would die down....All except for a few articles. A few of them kept yielding traffic every month.
Here's what these winning articles all had in common:
1) They had proper keyword density (no surprise)
2) They were informative and were user friendly (no surprise)
3) They all were among the top 3 results on Google's page one - Aha!
You see, so many of us start to hoot and holler when our article shows up on Google. Yet, statistics have shown that most clicks only occur among the top 3 results on Google. Think about it....Most of the time when you search on Google, which results do you tend to click on first?
In short, it's not enough to just write an article and rest on your laurels when you are in the ninth or even the fifth spot on page 1. You have to get it within the top 3.
Here's what you have to do to improve your odds of being among Google's top 3.
1) Research the competition on the Page One results. It does you no good to pursue a keyword phrase any further if places like Microsoft, Ebay, or Amazon (High-Authority, Established sites) are dominating Google's page 1 with that phrase. You can often tell just by looking at the domain names what you're up against but to be sure, use a Page Rank checker to see what you're competition is like.
Now, if I notice that the top spots on Google are nothing but Web 2.0 properties (Squidoo, Ezine Articles, GoArticles, blogs, etc.) then I will proceed to write up my article using proper keyword density for that keyword phrase. I make sure that it is informative and flows well. AND, I use a property that is not currently among the top 10.
That is, if I see Ezinearticles and Squidoo but no GoArticles, I might write up an article on GoArticles. The point is that Google leans towards diverse domains. Therefore, use whatever domain that has a high enough Google PageRank but not currently in the top 10 for that keyword phrase. Some of my favorites are:
2) Keep backlinking until you are consistently in the top three. Why do so many people publish an article and not even watch it's progress in the SERP's? It's crazy! You should put as much (if not more) effort into maintaining your article's ranking in the SERP's as you put into writing your own articles.
Until your article cracks the top 3, you have to get enough backlinks so that your article will crack the top 3. There are many great backlinking resources on here to help you get started.
Even when you make the top 3, your article will still do the "Google Dance" and fall out. I keep adding backlinks until the dancing is almost nonexistent. Backlinking is time consuming, but it is the crucial piece of the puzzle.
Your goal is twofold: 1) Publish articles 2) Get them within the top 3 on Google. That's it!
Only when you have an arsenal of articles that end up within the top 3 on page one can you honestly say that your article marketing is passively bringing in traffic every month. Until then, you will be spinning your wheels, writing article after article and end up on here saying "Article Marketing Doesn't Work!"....It does work but it is up to you to make it work!