My family are currently owning a restaurant/take away serving asian food.
Our town, there is plenty of asian kitchen everywhere, but many of them went bankrupt due to what I called "parasite" business popping up everywhere, and it seems the asian food value isn't that super great anymore.
Anyway, what I am trying to say is I want my business to be successful, but to be successful, what should a restaurant industry focus on to connect people? I can come of 100 ideas, but quantity doesn't necessary means quality. The question is how can I marketing with right kinda through right strategy to be a successful?
I can come up with facebook, twitter, ads, but not necessary it means it can be successful, because I have seen people using social media, but still went bankrupt.
We have mcdonald, and burger king, and honestly I think they kinda taste... well not that any super differently, but they are still two competitors, but still managing pretty well.
Any (e)books, videos conference whatever where to start and learn step by step before going into the action?